即使没有对莱昂纳多·迪卡普里奥（Leonardo DiCaprio）的熊战斗的记忆，熊追逐启动这一位置也将足够可怕

即使没有对莱昂纳多·迪卡普里奥（Leonardo DiCaprio）的熊战斗的记忆，熊追逐启动这一位置也将是足够的可怕

The bear chase kicking off this spot would be scary enough even without memories of Leonardo DiCaprio’s bear fight from “The Revenant” fresh in many viewers’ minds. The humans can drive away to safety, however, once one of them tells his watch to, as hey-look-they-can-talk bears put it, “talk-start that car.”

即使没有对许多观众的新鲜崭新的“ Revenant”的熊战斗的记忆，熊追逐启动这一位置也将足够恐怖。但是，人类可以开车去安全，但是，一旦其中一个人告诉他的手表，正如嘿，他们看着他们的熊熊说：“说话开始那辆车”。

Like Hyundai’s other in-game ad, “Ryanville,” “The Chase” was created by Innocean Worldwide. It scored right behind No. 5 “Ryanville” on the USA Today Ad Meter, too, at No. 6.

就像现代的其他游戏广告“ Ryanville”一样，“追逐”是由Innocean Worldwide创建的。它在《今日美国》广告表上的第5名“ Ryanville”落后于第六名。

The duo was preceded by the most popular Hyundai ad of Super Bowl Sunday, "First Date," starring Kevin Hart as an overbearing father who uses Hyndai’s Car Finder feature to follow his daughter around town. The spot, which first place in the Ad Meter, ran between the coin toss and kickoff.

二人组是超级碗周日最受欢迎的现代广告，“第一次约会”，由凯文·哈特（Kevin Hart）担任霸道的父亲，他使用hyndai的汽车查找器功能来跟随他的女儿在镇上。该位置在广告计中的首位，在硬币折腾和开球之间跑了。

Hyundai also ran a new spot called "Better," introducing the brand theme “We Make Things Better,” during Super Bowl pre-game coverage.

现代在超级碗赛前报道期间，还介绍了一个名为“ Better”的新景点，该名为“ Better”，介绍了品牌主题“我们使事情变得更好”。

Director: Aaron Stoller.

导演：亚伦·斯托尔（Aaron Stoller）。

Chief creative officer: Eric Springer. Group creative director: Barney Goldberg. Creative director: Bob Rayburn. Associate creative directors/art directors: David Mesfin, Chris Lynch. Associate creative director/copywriter: Nick Flora. Director of integrated production: Carol Lombard. Executive producer: Brandon Boerner. Producer: Melissa Moore. Head of account services: Marisstella Marinkovic. Group account directors: Michelle Agnew, Nicole Timerson. Account supervisor: Allison Morrissey. Media: Ben Gogley, James Zayti. Head of strategy: Frank Striefler. Planning director: Kathleen Kindle. Project manager: Suzanne Cheng. Business affairs: Krista Horn. Editorial: Arcade Edit. Editor: Paul Martinez.

首席创意官：埃里克·斯普林格（Eric Springer）。集团创意总监：Barney Goldberg。创意总监：鲍勃·雷本（Bob Rayburn）。助理创意导演/艺术总监：David Mesfin，Chris Lynch。副创意总监/撰稿人：尼克·弗洛拉（Nick Flora）。综合生产总监：Carol Lombard。执行制片人：布兰登·博尔纳（Brandon Boerner）。制片人：梅利莎·摩尔（Melissa Moore）。帐户服务主管：Marisstella Marinkovic。小组帐户主管：Michelle Agnew，Nicole Timerson。帐户主管：艾莉森·莫里西（Allison Morrissey）。媒体：本·戈格利（Ben Gogley），詹姆斯·扎伊蒂（James Zayti）。战略主管：弗兰克·斯特里夫勒（Frank Striefler）。计划主任：凯瑟琳·辛格（Kathleen Kindle）。项目经理：Suzanne Cheng。商业事务：克里斯塔·霍恩（Krista Horn）。社论：街机编辑。编辑：保罗·马丁内斯。

Visual effects and post production: Timber. Managing partner/executive producer: Damian Stevens. Creative director/partners: Jonah Hall, Kevin Lau. Executive producer: Sabrina Elizondo. Producer: Lauren Loftus. Lead Flame artist: Chris DeCristo. Flame artist: Brian Shneider. Flame assist: Jason Giamara. CG supervisor: Casey Benn. Lighting lead: Michael Shelton. Animator: Kevin Ferrara. Digital effects supervisor: Nick Hiegel. Compositors: Daniel Raschko, Michael Loney, Mark Robben, Brian Sales. Designer: Dan Blank.

视觉效果和后生产：木材。执行合伙人/执行制片人：达米安·史蒂文斯（Damian Stevens）。创意总监/合作伙伴：乔纳·霍尔（Jonah Hall），凯文·劳（Kevin Lau）。执行制片人：Sabrina Elizondo。制片人：劳伦·洛夫图斯（Lauren Loftus）。首席火焰艺术家：克里斯·迪克斯托（Chris Dectisto）。火焰艺术家：Brian Shneider。火焰辅助：杰森·吉亚马拉（Jason Giamara）。 CG主管：Casey Benn。照明铅：迈克尔·谢尔顿。动画师：凯文·费拉拉（Kevin Ferrara）。数字效果主管：Nick Hiegel。合成者：Daniel Raschko，Michael Loney，Mark Robben，Brian Sales。设计师：Dan Blank。

BRAND: Hyundai

品牌：现代

YEAR: 2016

年：2016年

AGENCY: Innocean Worldwide

代理：世界各地的Innocean

SUPERBOWL: 50

超级碗：50

QUARTER AIRED: Q1

季度播出：第一季度