Aethir是分散云游戏基础架构的提供商，已在SuperScale的新发布的案例研究中介绍

该研究对Aethir的云流技术如何增强游戏工作室的用户获取策略提供了深入的分析

A provider of decentralized cloud gaming infrastructure, Aethir, has been featured in a newly released case study by SuperScale, a global expert in gaming user acquisition. The study examines how Aethir’s cloud streaming technology enhances user acquisition strategies for gaming studios, presenting a scalable alternative to traditional app store distribution.

Aethir的分散云游戏基础架构的提供商已在全球游戏用户获取专家Superscale的新发布的案例研究中介绍。该研究研究了Aethir的云流技术如何增强游戏工作室的用户获取策略，并提供了传统App Store分销的可扩展替代方案。

Commonly, gaming studios face significant service fees when distributing games through commercial app stores, with some platforms taking up to 30% of a game’s revenue. Aethir’s decentralized cloud infrastructure enables studios to bypass these costs by utilizing web-based streaming, providing an independent publishing model designed to increase user acquisition.

通常，游戏工作室在通过商业应用商店分发游戏时会面临大量服务费，其中一些平台占游戏收入的30％。 Aethir的分散云基础架构使工作室能够利用基于Web的流媒体绕过这些成本，从而提供了一个独立的发布模型，旨在增加用户获取。

Key aspects of Aethir’s cloud streaming include seamless game integration, minimal latency for optimal gameplay, and cross-device compatibility, catering to a broader audience.

Aethir云流的关键方面包括无缝的游戏集成，最佳的最佳游戏延迟以及跨设备兼容性，并迎合了更广泛的受众群体。

SuperScale conducted a two-phase analysis to assess Aethir’s impact on gaming user acquisition, focusing on conversion rates and return on ad spend (ROAS). The mobile game Tiny Tower was selected as the test subject for the study.

Superscale进行了两阶段的分析，以评估Aethir对游戏用户获取的影响，重点关注转换率和广告支出回报率（ROAS）。手机游戏小塔被选为研究的测试主题。

In Phase 1, SuperScale examined how different engagement methods—'Stream Now,' 'Instant Play,' and 'Download'—affected user acquisition metrics, particularly cost per install (CPI) and engagement rates. The goal was to determine which method drove the highest user acquisition efficiency.

在第1阶段，Superscale研究了受影响的用户获取指标，尤其是每个安装成本（CPI）和参与率的不同参与方法（“即时游戏”和“下载”）如何不同。目标是确定哪种方法推动了最高的用户获取效率。

Phase 1 Findings:

第1阶段的发现：

'Stream Now' engaged more users at a lower cost compared to 'Instant Play' and 'Download.'

与“即时播放”和“下载”相比，“现在流”以较低的成本吸引了更多用户。

'Stream Now' achieved the lowest CPI and highest engagement at the same cost.

“现在流”以相同的成本达到了最低的CPI和最高参与度。

The findings suggest that Aethir’s cloud streaming technology may be a cost-effective and efficient way to acquire users for mobile games.

研究结果表明，Aethir的云流技术可能是一种以经济高效和有效的方式获取手机游戏用户的方法。

In Phase 2, the focus was on measuring early engagement and ROAS by comparing user behavior between app store downloads and Aethir’s Stream Now feature. The analysis aimed to assess which platform drove better early engagement and ultimately, a higher return on ad spend.

在第2阶段中，重点是通过比较App Store下载和Aethir的流目前功能之间的用户行为来衡量早期参与度和ROA。该分析旨在评估哪个平台推动了更好的早期参与度，并最终会获得更高的广告支出回报。

Phase 2 Findings:

第2阶段发现：

Aethir’s Stream Now feature showed higher session time and day 1 retention compared to app store downloads, indicating better early engagement.

与App Store下载相比，Aethir的流功能现在显示出更高的会话时间和第一天的保留率，这表明早期参与度更好。

Despite lower CPI for app store downloads, Stream Now performed better in terms of ROAS, demonstrating the long-term value of Aethir’s technology.

尽管CPI用于App Store下载，但Stream现在在ROAS方面表现更好，证明了Aethir技术的长期价值。

The results highlight Aethir’s role in not only acquiring users but also driving deeper engagement and lasting interest in the game.

结果强调了亚西不仅在获取用户，而且还提高了对游戏的持久兴趣中的作用。

Aethir’s cloud streaming infrastructure may be particularly beneficial for:

Aethir的云流基础设施可能对：

smaller gaming studios seeking to maximize their return on ad spend.

较小的游戏制片厂寻求最大限度地提高其广告支出的回报。

mobile games with strong community potential and virality.

具有强大社区潜力和病毒性的手机游戏。

games requiring minimal setup and immediate access for new users.

需要最小的设置和新用户访问的游戏。

SuperScale’s findings provide valuable insights into the efficiency and scalability of Aethir’s decentralized cloud streaming technology in the context of gaming user acquisition. The complete study is available on Aethir’s website.

Superscale的发现为在游戏用户获取的背景下，对Aethir分散的云流技术的效率和可扩展性提供了宝贵的见解。完整的研究可在Aethir的网站上获得。

About Aethir

关于Aethir

Aethir is a decentralized cloud computing infrastructure provider focused on optimising GPU distribution and utilisation for enterprise applications. Moving away from traditional centralized models, Aethir enables large-scale, efficient access to computational resources, supporting businesses across various industries and geographical regions.

Aethir是一个分散的云计算基础架构提供商，致力于优化企业应用程序的GPU分布和利用率。 Aethir摆脱了传统的集中式模型，可以使大规模，有效地访问计算资源，从而为各个行业和地理区域的企业提供支持。