川普的迷因幣是他利用漏洞積累財富和權力的職業生涯的完美上限

在11 月贏得大選和周一就職典禮之間的某個時刻，唐納德·特朗普(Donald Trump) 似乎從一個不太可能的來源中獲得了靈感：“霍克·圖阿女孩”哈莉·韋爾奇(Haliey Welch)。

Donald Trump has announced the launch of his own meme coin, $TRUMP, during a weekend of crypto events in Washington, D.C.

唐納德·特朗普在華盛頓特區的加密貨幣活動週末期間宣布推出自己的模因幣 $TRUMP

The coin, which is available for purchase on the Trump website, began trading at around $6.50 and quickly rose to a high of $74.59 on Sunday. However, its value plummeted to around $40 on Monday, where it remains at the time of this writing. According to CoinMarketCap, the coin has a market capitalization of $8.6 billion.

該代幣可在川普網站上購買，最初交易價格約為 6.50 美元，並在周日迅速升至 74.59 美元的高點。然而，週一其價值暴跌至 40 美元左右，截至撰寫本文時仍保持在該水平。根據 CoinMarketCap 的數據，該代幣的市值為 86 億美元。

Trump announced the coin during the Crypto Ball in Washington, D.C., which was hosted by his newly appointed crypto czar, the billionaire and podcaster David Sacks.

川普在華盛頓特區舉行的加密舞會上宣布了這種加密貨幣，該舞會由他新任命的加密貨幣沙皇、億萬富翁兼播客大衛薩克斯主持。

“My NEW Official Trump Meme is HERE!” Trump wrote on Telegram. “It’s time to celebrate everything we stand for: WINNING! Join my very special Trump Community. GET YOUR $TRUMP NOW. Go to http://gettrumpmemes.com — Have Fun!”

“我的新官方川普表情包就在這裡！”川普在 Telegram 上寫道。 「是時候慶祝我們所代表的一切了：勝利！加入我非常特別的川普社群。立即獲取您的 $特朗普。請造訪 http://gettrumpmemes.com — 玩得開心！

The fun began at the low, low price of nearly $6.50 and rose to a high of $74.59 on Sunday. A day later, its value had plummeted to around $40, where it remains at the time of this writing. The coin’s market cap, according to CoinMarketCap, is currently $8.6 billion.

樂趣從接近 6.50 美元的低點開始，並在周日昇至 74.59 美元的高點。一天后，其價值暴跌至 40 美元左右，截至撰寫本文時仍保持在該水平。根據 CoinMarketCap 的數據，該代幣的市值目前為 86 億美元。

Trump wasn’t the only member of the first family to launch a meme coin over the weekend, though. First Lady Melania Trump announced hers on Sunday, and its trajectory has been similarly volatile. (The pastor who delivered the benediction after Trump’s swearing-in ceremony on Monday has also reportedly launched a meme coin, though it hasn’t exactly reached the same heights.)

不過，川普並不是第一家庭中唯一在周末推出迷因幣的成員。第一夫人梅蘭妮亞·川普週日宣布了她的決定，其發展軌跡也同樣不穩定。 （據報道，週一在川普宣誓就職儀式後發表祝福的牧師也推出了一枚表情包硬幣，儘管它還沒有達到同樣的高度。）

On brand as always

一如既往地註重品牌

Lest anyone suggest the meme coin was a last-second effort to capitalize on his electoral victory as a private citizen before taking office, Trump has continued to promote it as recently as his second night back in the White House.

為了避免有人認為這款迷因幣是他在就職前以普通公民身份利用選舉勝利的最後一秒的努力，川普在回到白宮的第二天晚上就繼續宣傳它。

Based on the value Trump’s coin accrued, some supporters must have been excited about it–beyond the opportunity for speculative investment. Others on the right have voiced concerns.

根據川普硬幣的增值價值，一些支持者一定對此感到興奮——超越了投機性投資的機會。其他右翼人士也表達了擔憂。

Sports founder Dave Portnoy, who endorsed Trump, posed the following question on Telegram: “What’s the difference between the Hawk Tuah coin and the Trump coin besides nothing?”

支持川普的體育創始人戴夫·波特諾伊(Dave Portnoy)在Telegram上提出了以下問題：“Hawk Tuah硬幣和川普硬幣除了沒有什麼區別之外，還有什麼區別？”

Meanwhile, Michael A. Gayed, a market analyst with a popular Substack, wrote on Telegram that the meme coin “made me lose a lot of respect for our coming president.”

與此同時，受歡迎的 Substack 的市場分析師 Michael A. Gayed 在 Telegram 上寫道，迷因幣「讓我對我們即將上任的總統失去了很多尊重」。

And in an interview with The Atlantic, prominent crypto investor Nic Carter complained that Trump’s meme coin “exposed the worst parts of the crypto industry to the public eye in a way that really didn’t need to happen, right when we were on the cusp of legitimacy.”

在接受《大西洋月刊》採訪時，著名加密貨幣投資者尼克卡特(Nic Carter) 抱怨稱，川普的迷因幣「以一種真正不需要發生的方式將加密行業最糟糕的部分暴露在公眾眼前，而就在我們正處於風口浪尖時的合法性。

While their grievances are merited, Trump’s supporters in this space would be naïve to expect Trump would advocate for only the most above-board aspects of crypto, whatever those may be. It would also be ahistorical to expect he’d restrict that support to mere advocacy.

雖然他們的不滿是有道理的，但川普在這個領域的支持者天真地認為川普只會提倡加密貨幣最光明正大的方面，無論這些方面是什麼。期望他將這種支持僅限於倡議也是不符合歷史的。

Trump is notorious for leveraging his brand to enrich himself in ways that could charitably be called questionable, from both a moral and legal standpoint.

川普因利用自己的品牌來充實自己而臭名昭著，而從道德和法律的角度來看，這些方式都可能被慈善地稱為有問題的。

Immediately after winning the presidency in 2016, he paid $25 million to settle a class action lawsuit alleging deceptive practices within his Trump University.

2016 年贏得總統職位後，他立即支付了 2500 萬美元來了結一項集體訴訟，指控他的川普大學內部存在欺騙行為。

Earlier, during his run on The Apprentice, he made millions endorsing multi-level marketing outfit ACN, and featuring it on the show. (A show, it should be noted, about making savvy business moves.) Trump and his children would later be sued for fraud over their involvement. Though the ACN fraud case was dismissed just last year, a judge threw it out on jurisdictional grounds, rather than the substance of the allegations.

早些時候，在《學徒》節目中，他透過代言多層次傳銷機構 ACN 並在節目中以它為特色，賺了數百萬美元。 （值得注意的是，這是一部關於如何做出精明的商業舉動的節目。）川普和他的孩子們後來因參與其中而被指控欺詐。儘管 ACN 詐欺案去年才被駁回，但法官以管轄權為由而不是指控的實質內容駁回了該案。

Trump’s interest in MLMs didn’t end with ACN, either; he also lent his name to one called Ideal Health in the aughts, turning it into The Trump Network.

川普對傳銷的興趣並沒有隨著 ACN 的結束而結束。他還把自己的名字借給了一家名為「理想健康」(Ideal Health) 的公司，將其變成了「川普網絡」(The Trump Network)。

During his first term, in 2019, a New York judge ordered Trump to pay $2 million in damages for funneling millions raised from charitable donations into his 2016 presidential campaign. Because Trump had demonstrably “abuse[d] charities for personal gain,” New York Attorney General Letitia James ordered The Trump Foundation to cease operations.

2019 年，在他的第一個任期內，一名紐約法官命令川普支付 200 萬美元的賠償金，因為他將慈善捐款籌集的數百萬美元用於 2016 年的總統競選。由於川普明顯“濫用慈善機構謀取個人利益”，紐約總檢察長利蒂西亞·詹姆斯下令川普基金會停止運營。

Years later, while running for office again, Trump used campaign donations to cover his vast legal expenses.

多年後，川普在再次競選公職時，用競選捐款來支付巨額法律費用。

What reason would anyone have to expect Trump to usher in a new era of deregulated freedom for crypto, and not explore it himself?

有什麼理由讓人們期望川普開創加密貨幣自由管制的新時代，而不是親自探索呢？

To answer Portnoy’s earlier question, one difference between the Hawk Tuah coin and Trump’s is that Haliey Welch built her brand from spark-plug folksiness and relatability, which may be why some fans felt betrayed that she would lend her celebrity to a scammy-sounding tech play.

為了回答波特諾伊之前的問題，Hawk Tuah 硬幣和川普的硬幣之間的一個區別是，哈莉·韋爾奇(Haliey Welch) 的品牌建立在熱情洋溢和相關性的基礎上，這也許就是為什麼一些粉絲覺得被背叛了，因為她將自己的名氣借給了一個聽起來很騙人的科技公司。

Trump, however, has spent much of his career exploiting loopholes

然而，川普職業生涯的大部分時間都在利用漏洞