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加密貨幣新聞文章

Telegram 推出基於 TON 的廣告,增強控制和獎勵

2024/04/01 15:01

Telegram 是一個流行的訊息平台,推出了基於 TON 的廣告,允許用戶使用 Toncoins(一種由 TON 區塊鏈驅動的加密貨幣)購買廣告。這種新的廣告模式具有低交易費用和高交易速度等優勢,同時讓廣告主控制廣告的投放和預算。頻道擁有者還將獲得其頻道中展示的廣告所產生的很大一部分收入,從而為他們提供額外的收入來源。

Telegram 推出基於 TON 的廣告,增強控制和獎勵

Telegram Unveils TON-Based Advertising with Enhanced Control and Rewards

Telegram 推出基於 TON 的廣告,增強控制和獎勵

In a significant development, Telegram, the popular messaging platform, has introduced TON-based advertising, enabling users to purchase advertisements using Toncoins, the native cryptocurrency of the TON Blockchain. This groundbreaking feature offers a host of advantages for advertisers and channel owners alike.

流行的消息傳遞平台 Telegram 推出了基於 TON 的廣告,這是一項重大進展,用戶可以使用 TON 區塊鏈的原生加密貨幣 Toncoin 購買廣告。這項突破性的功能為廣告商和頻道擁有者等提供了許多優勢。

Granular Control and Cost-Effective Advertising

精細控制和具有成本效益的廣告

TON-based ads provide advertisers with unprecedented control over their campaigns. Advertisers can precisely target specific channels and segments of the Telegram user base to ensure maximum reach and effectiveness. Moreover, the TON Blockchain's low transaction fees and high-speed transactions make advertising on Telegram a cost-effective proposition for businesses seeking efficient solutions.

基於 TON 的廣告為廣告主提供了對其廣告活動前所未有的控制力。廣告主可以精確定位 Telegram 用戶群的特定管道和細分市場,以確保最大的覆蓋範圍和有效性。此外,TON 區塊鏈的低交易費用和高速交易使得 Telegram 上的廣告對於尋求高效解決方案的企業來說是一個具有成本效益的主張。

Generous Reward System for Telegram Channel Owners

Telegram 頻道擁有者的豐厚獎勵系統

Telegram has introduced a generous reward system that grants channel owners 50% of the revenue generated from advertisements displayed in their channels. This innovative model aligns incentives and provides channel owners with a substantial opportunity to monetize their content. Given the staggering viewership numbers on Telegram channels, channel owners can potentially earn significant revenue through this program.

Telegram 引入了慷慨的獎勵制度,向頻道所有者提供其頻道中展示的廣告所產生的 50% 的收入。這種創新模式調整了激勵措施,並為頻道所有者提供了將其內容貨幣化的大量機會。鑑於 Telegram 頻道的收視率驚人,頻道擁有者可以透過該計劃賺取可觀的收入。

Fragment Withdrawals Enhance Monetization Opportunities

碎片提款增強變現機會

Telegram's recent introduction of withdrawal capabilities for channel owners on Fragment further enhances the appeal of its reward system. This additional revenue stream empowers channel owners to expand their channels and explore new monetization strategies.

Telegram 最近在 Fragment 上為頻道擁有者推出了提款功能,進一步增強了其獎勵系統的吸引力。這種額外的收入來源使通路所有者能夠擴展他們的管道並探索新的貨幣化策略。

Telegram's Commitment to Decentralization

Telegram 對去中心化的承諾

Amidst concerns about the concentration of Toncoin (TON) supply within Telegram's ecosystem, CEO and Founder Pavel Durov has outlined a comprehensive plan to maintain decentralization and stability. Telegram intends to limit its share of Toncoin to approximately 10% of the total supply, ensuring a more equitable distribution of the cryptocurrency and fostering a healthy ecosystem.

由於對 Telegram 生態系統中 Toncoin (TON) 供應集中的擔憂,執行長兼創始人 Pavel Durov 概述了一項維持去中心化和穩定性的全面計劃。 Telegram 打算將其 Toncoin 的份額限制在總供應量的 10% 左右,以確保加密貨幣的分配更加公平並培育健康的生態系統。

Toncoin's Market Performance and Investor Sentiment

Toncoin的市場表現與投資者情緒

Despite concerns about centralization, Toncoin has demonstrated resilience in the market. As of reporting time, Toncoin trades at $5.24 USD with a 24-hour trading volume of $198.8 million, giving it a market cap of $18 billion. Despite market volatility, Toncoin has experienced a 1.80% rally in the last 24 hours, indicating positive investor sentiment and confidence in its long-term prospects.

儘管對中心化的擔憂,但 Toncoin 在市場上表現出了韌性。截至報告時間,Toncoin 交易價格為 5.24 美元,24 小時交易量為 1.988 億美元,市值為 180 億美元。儘管市場波動較大,但 Toncoin 在過去 24 小時內上漲了 1.80%,顯示投資者情緒積極,對其長期前景充滿信心。

Additional Insights and Analysis

額外的見解和分析

The introduction of TON-based advertising and the generous reward system for channel owners marks a significant step forward for Telegram's monetization strategy. These features unlock new revenue streams for Telegram and its channel owners while providing advertisers with a cost-effective and targeted advertising platform.

基於 TON 的廣告的推出以及針對頻道所有者的豐厚獎勵系統標誌著 Telegram 的貨幣化策略向前邁出了重要一步。這些功能為 Telegram 及其通路所有者開闢了新的收入來源,同時為廣告主提供了一個具有成本效益且有針對性的廣告平台。

However, it remains to be seen how Telegram's commitment to decentralization will impact the long-term trajectory of Toncoin. The market will closely monitor any developments in this regard and its potential implications for the cryptocurrency's value.

然而,Telegram 對去中心化的承諾將如何影響 Toncoin 的長期發展軌跡還有待觀察。市場將密切關注這方面的任何進展及其對加密貨幣價值的潛在影響。

As the digital advertising landscape continues to evolve, Telegram's innovative approach to monetization is likely to shape industry practices and provide valuable insights for other platforms seeking to tap into the potential of blockchain technology.

隨著數位廣告領域的不斷發展,Telegram 的創新貨幣化方法可能會影響產業實踐,並為其他尋求挖掘區塊鏈技術潛力的平台提供寶貴的見解。

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