點擊賺錢遊戲正在實現中本聰的夢想

Ryan Gorman 表示，不管你喜歡還是討厭《Hamster Kombat》這樣的遊戲，它們都在吸引數百萬用戶使用加密貨幣。

As Web3 continues to gain steam, one of the most interesting and unexpected developments has been the rise of tap-to-earn games. These simple, addictive games allow players to earn crypto rewards for completing tasks, such as tapping on the screen or collecting items.

隨著 Web3 的不斷發展，最有趣和意想不到的發展之一就是點擊賺錢遊戲的興起。這些簡單、令人上癮的遊戲允許玩家透過完成任務（例如點擊螢幕或收集物品）來獲得加密貨幣獎勵。

While some may dismiss these games as frivolous or even harmful, they are actually playing a surprisingly important role in onboarding new users to crypto. In fact, some reports suggest that these games may be responsible for bringing millions of people into the Web3 fold.

儘管有些人可能認為這些遊戲無聊甚至有害，但它們實際上在吸引新用戶使用加密貨幣方面發揮著令人驚訝的重要作用。事實上，一些報告表明這些遊戲可能是讓數百萬人加入 Web3 的原因。

One of the most striking examples of this phenomenon is the game Hamster Kombat, which has become wildly popular in Iran. The government has even accused the game of being a “soft tool” in the West's war against their theocracy, claiming that it distracted voters from casting ballots during a recent election.

這種現象最引人注目的例子之一是《Hamster Kombat》遊戲，這款遊戲在伊朗廣受歡迎。政府甚至指責這款遊戲是西方反對神權政治的“軟工具”，聲稱它在最近的選舉中分散了選民的投票注意力。

However, there is likely a deeper force at play here. Iran is currently among the world's worst performing economies, with citizens facing very little prospect for employment and ever-rising prices due to draconic sanctions over the country's nuclear program.

然而，這裡可能有更深層的力量在運作。伊朗目前是世界上表現最差的經濟體之一，由於對該國核計畫的嚴厲制裁，該國公民就業前景渺茫，物價不斷上漲。

This has led the country to embrace crypto at much higher rates than most. Iranians consistently rank among the top users of Tonkeeper and many other non-custodial wallets, as they try to find new and different ways to use money and protect the value of their earnings.

這導致該國以比大多數國家更高的速度接受加密貨幣。伊朗人一直位居 Tonkeeper 和許多其他非託管錢包的頂級用戶之列，因為他們試圖尋找新的、不同的方式來使用金錢並保護其收入的價值。

Even more surprisingly, though, is the rate at which the country has latched onto Hamster Kombat. Take, for example, this AP description of a recent afternoon in Tehran, the Iranian capital.

然而，更令人驚訝的是該國對《倉鼠快打》的關注。以美聯社對伊朗首都德黑蘭最近一個下午的描述為例。

“Cab drivers and bikers tap away furiously on their mobile phones as they wait at red lights in the Iranian capital during an early June heatwave. Some pedestrians in Tehran are doing the same. They all believe they could get rich.”

「六月初的熱浪期間，計程車司機和騎自行車的人在伊朗首都等待紅燈時瘋狂地敲擊手機。德黑蘭的一些行人也在做同樣的事情。他們都相信自己可以致富。

For these people, wealth is relative to the West when you consider the currency has devalued from 32,000 rials to USD in 2015 down to 42,000 rials per dollar at the moment. Concurrently, the price of meat has soared 70% in the last year, and the cost of a rideshare taxi has doubled, according to the AP.

對這些人來說，當你考慮到貨幣已從 2015 年的 32,000 裡亞爾兌美元貶值至目前的 42,000 裡亞爾兌美元時，財富是相對於西方而言的。與此同時，據美聯社報道，去年肉類價格飆升了 70%，共乘計程車的成本也翻了一番。

It's no wonder Iranians will cling to any opportunity to earn they can find, but they aren't the only group that has latched onto mini-apps with the promise of big rewards.

難怪伊朗人會抓住任何他們能找到的賺錢機會，但他們並不是唯一一個使用承諾獲得巨額回報的迷你應用程式的群體。

As long as video games have existed, they have been played by children. I played them while growing up, and still do – so do many of my friends. So did you or, if not you, many people you grew up with. And that’s where this becomes more compelling.

自從電子遊戲存在以來，孩子們就一直在玩它們。我在成長過程中玩過它們，現在仍然如此——我的許多朋友也是如此。你也是，或者，如果不是你的話，很多和你一起長大的人也是如此。這就是它變得更加引人注目的地方。

Many people I speak with – colleagues, partners, conference-goers – have anecdotally mentioned to me how much their children love Hamster Kombat. Some of these kids are as young as 11 and 12-years-old, and they played non-stop.

與我交談的許多人——同事、合作夥伴、與會者——都曾向我提到他們的孩子有多喜歡《倉鼠快打》。其中有些孩子只有11歲和12歲，他們不停地玩耍。

These kids, like many Iranians ferociously tapping away using all kinds of methods including, in some instances, a massage wand to optimize gameplay, likely do not know that crypto underpins the rewards and, ultimately the airdrop. But they do know that the top players will earn a windfall that would otherwise not have existed – whether they are in Iran, Iowa, or anywhere else in the world.

這些孩子，就像許多伊朗人一樣，使用各種方法瘋狂地敲擊，包括在某些情況下使用按摩棒來優化遊戲玩法，他們可能不知道加密貨幣是獎勵和最終空投的基礎。但他們確實知道，頂級球員將獲得一筆本來不會存在的意外之財——無論他們是在伊朗、愛荷華州還是世界其他任何地方。

Yes, the rewards on offer are likely what enticed the more than 300 million people that played Hamster Kombat, and continue to play the countless other tap-to-earn games coming online each week, but this isn't really the point. All one needs to do is look at how video games overtook board games during the 1980s to understand what is happening.

是的，所提供的獎勵很可能吸引了 3 億多人玩《Hamster Kombat》，並繼續玩每週上線的無數其他點擊賺錢遊戲，但這並不是真正的重點。人們只需看看 20 世紀 80 年代電子遊戲如何取代棋盤遊戲，就能了解正在發生的事情。

For the first time in history, 300 million people are interacting with a Web3 platform, underpinned by crypto, and this spans all generations, backgrounds, and locations. And with younger generations becoming increasingly crypto-native, it's only a matter of when, not if, these platforms begin to overtake the incumbents.

歷史上第一次，有 3 億人在加密貨幣的支持下與 Web3 平台進行交互，並且跨越了所有世代、背景和地點。隨著年輕一代越來越傾向於加密貨幣，這些平台開始超越現有平台只是時間問題，而不是是否有問題。