Solana從其X帳戶中刪除了針對性別認同的有爭議的廣告

在面對廣泛的批評因其對性別認同問題的不敏感性而面臨廣泛的批評之後，Solana從其X（以前為Twitter）帳戶中刪除了有爭議的廣告。該廣告促進了Solana加速會議，這引發了對其政治消息傳遞和處理高度分裂的社會問題的重大強烈反對。

Solana has deleted a controversial advertisement from its X (formerly Twitter) account following widespread criticism for its perceived insensitivity towards gender identity issues. The ad, which was promoting the Solana Accelerate conference, had sparked significant backlash for its political messaging and handling of a highly divisive social issue.

在廣泛批評對性別認同問題的不敏感性之後，Solana從其X（以前為Twitter）帳戶中刪除了有爭議的廣告。該廣告正在促進Solana加速會議，這引起了人們對其政治消息傳遞和處理高度分裂的社會問題的強烈反對。

The advertisement, which ran for over two-and-a-half minutes, was posted on March 17 with the caption "America is back. Time to Accelerate." It featured a man, portrayed as "America," in a therapy session expressing his desire to focus on innovation, particularly in the crypto space.

該廣告在3月17日發布了標題為“美國回來了。該加速的時間”於3月17日發布。它以一個被描繪成“美國”的男人為特色，在一次療法中，表達了他希望專注於創新的願望，尤其是在加密貨幣領域。

The ad then cut to a montage of news footage and political figures, interspersed with scenes of people using Solana products and attending crypto conferences. The editing and pacing of the ad were frantic and chaotic, aiming to convey the turbulent nature of the past few years.

然後，廣告將新聞錄像和政治人物的蒙太奇插入，並散佈著人們使用Solana產品並參加加密會議的場景。廣告的編輯和節奏是瘋狂而混亂的，旨在傳達過去幾年的動盪本質。

As the ad progressed, a woman, portrayed as "Gender Studies Teacher," arrived at the therapy session, interrupting America's train of thought. She began lecturing him on the importance of "accepting difference" and "celebrating fluidity."

隨著廣告的進行，一名被描繪成“性別研究老師”的女性來到了治療課程，打斷了美國的思維列車。她開始向他講述“接受差異”和“慶祝流動性”的重要性。

The ad's messaging and tone drew criticism from viewers, who felt that it was insensitive and dismissive of gender identity issues. Many commenters expressed their disappointment with Solana, a company they had previously respected for its contributions to the blockchain space.

廣告的消息傳遞和語氣引起了觀眾的批評，他們認為這對性別認同問題不敏感且不屑一顧。許多評論者對Solana表示失望，Solana是他們以前因其對區塊鏈領域的貢獻而尊重的公司。

Faced with overwhelming criticism, Solana removed the advertisement from its X account.

面對壓倒性的批評，Solana從其X帳戶中刪除了廣告。

This incident highlights the challenges companies face when addressing sensitive social and political issues in their marketing. While some companies have successfully integrated social causes into their branding, such as Ben & Jerry's with its progressive stances, others have faced backlash for what is perceived as forced or insensitive messaging.

該事件突出了公司在營銷中解決敏感的社會和政治問題時面臨的挑戰。儘管一些公司成功地將社會原因納入了他們的品牌，例如Ben＆Jerry及其進步立場，但其他公司則面臨著被強迫或不敏感的消息傳遞的反對。

In the case of Solana, the handling of gender identity issues in the ad drew particular attention and criticism. The abrupt and chaotic introduction of the topic, and the way it was framed, sparked a strong reaction from viewers.

就Solana而言，廣告中對性別認同問題的處理引起了特別的關注和批評。該主題的突然和混亂的引入以及該主題的框架方式引發了觀眾的強烈反應。

The backlash serves as a cautionary tale for companies seeking to engage with sensitive issues in their marketing. To avoid such controversies, brands need to be particularly mindful of cultural awareness and responsible messaging, especially when incorporating social and political themes into their campaigns.

這種反彈是尋求在營銷中涉及敏感問題的公司的警告性故事。為了避免這種爭議，品牌需要特別注意文化意識和負責任的消息傳遞，尤其是在將社會和政治主題納入他們的競選活動時。