Solana从其X帐户中删除了针对性别认同的有争议的广告

在面对广泛的批评因其对性别认同问题的不敏感性而面临广泛的批评之后，Solana从其X（以前为Twitter）帐户中删除了有争议的广告。该广告促进了Solana加速会议，这引发了对其政治消息传递和处理高度分裂的社会问题的重大强烈反对。

Solana has deleted a controversial advertisement from its X (formerly Twitter) account following widespread criticism for its perceived insensitivity towards gender identity issues. The ad, which was promoting the Solana Accelerate conference, had sparked significant backlash for its political messaging and handling of a highly divisive social issue.

在广泛批评对性别认同问题的不敏感性之后，Solana从其X（以前为Twitter）帐户中删除了有争议的广告。该广告正在促进Solana加速会议，这引起了人们对其政治消息传递和处理高度分裂的社会问题的强烈反对。

The advertisement, which ran for over two-and-a-half minutes, was posted on March 17 with the caption "America is back. Time to Accelerate." It featured a man, portrayed as "America," in a therapy session expressing his desire to focus on innovation, particularly in the crypto space.

该广告在3月17日发布了标题为“美国回来了。该加速的时间”于3月17日发布。它以一个被描绘成“美国”的男人为特色，在一次疗法中，表达了他希望专注于创新的愿望，尤其是在加密货币领域。

The ad then cut to a montage of news footage and political figures, interspersed with scenes of people using Solana products and attending crypto conferences. The editing and pacing of the ad were frantic and chaotic, aiming to convey the turbulent nature of the past few years.

然后，广告将新闻录像和政治人物的蒙太奇插入，并散布着人们使用Solana产品并参加加密会议的场景。广告的编辑和节奏是疯狂而混乱的，旨在传达过去几年的动荡本质。

As the ad progressed, a woman, portrayed as "Gender Studies Teacher," arrived at the therapy session, interrupting America's train of thought. She began lecturing him on the importance of "accepting difference" and "celebrating fluidity."

随着广告的进行，一名被描绘成“性别研究老师”的女性来到了治疗课程，打断了美国的思维列车。她开始向他讲述“接受差异”和“庆祝流动性”的重要性。

The ad's messaging and tone drew criticism from viewers, who felt that it was insensitive and dismissive of gender identity issues. Many commenters expressed their disappointment with Solana, a company they had previously respected for its contributions to the blockchain space.

广告的消息传递和语气引起了观众的批评，他们认为这对性别认同问题不敏感且不屑一顾。许多评论者对Solana表示失望，Solana是他们以前因其对区块链领域的贡献而尊重的公司。

Faced with overwhelming criticism, Solana removed the advertisement from its X account.

面对压倒性的批评，Solana从其X帐户中删除了广告。

This incident highlights the challenges companies face when addressing sensitive social and political issues in their marketing. While some companies have successfully integrated social causes into their branding, such as Ben & Jerry's with its progressive stances, others have faced backlash for what is perceived as forced or insensitive messaging.

该事件突出了公司在营销中解决敏感的社会和政治问题时面临的挑战。尽管一些公司成功地将社会原因纳入了他们的品牌，例如Ben＆Jerry及其进步立场，但其他公司则面临着被强迫或不敏感的消息传递的反对。

In the case of Solana, the handling of gender identity issues in the ad drew particular attention and criticism. The abrupt and chaotic introduction of the topic, and the way it was framed, sparked a strong reaction from viewers.

就Solana而言，广告中对性别认同问题的处理引起了特别的关注和批评。该主题的突然和混乱的引入以及该主题的框架方式引发了观众的强烈反应。

The backlash serves as a cautionary tale for companies seeking to engage with sensitive issues in their marketing. To avoid such controversies, brands need to be particularly mindful of cultural awareness and responsible messaging, especially when incorporating social and political themes into their campaigns.

这种反弹是寻求在营销中涉及敏感问题的公司的警告性故事。为了避免这种争议，品牌需要特别注意文化意识和负责任的消息传递，尤其是在将社会和政治主题纳入他们的竞选活动时。