Rebecca Minkoff 憑藉創新的擴增實境系列在時尚界掀起波瀾

Rebecca Minkoff 推出了以創新的擴增實境 (AR) 格式呈現的最新系列，在時尚界掀起了波瀾。

Fashion designer Rebecca Minkoff is making waves in the industry once again with the launch of her latest collection, presented in an innovative augmented reality (AR) format. This groundbreaking approach marks a significant evolution in how fashion is presented and consumed, offering consumers a multi-dimensional experience of the collection.

時裝設計師 Rebecca Minkoff 推出以創新的擴增實境 (AR) 格式呈現的最新系列，再次在業界掀起波瀾。這種突破性的方法標誌著時尚呈現和消費方式的重大變革，為消費者提供了多維的系列體驗。

Minkoff's collaboration with Yahoo Ryot Lab, an innovation partner for New York Fashion Week, has resulted in an immersive experience for her audience. By utilizing AR technology, viewers can now explore the collection from various angles, whether on desktop or mobile devices. This shift not only showcases the designs but also engages consumers in a more interactive manner.

Minkoff 與紐約時裝週創新合作夥伴 Yahoo Ryot Lab 的合作為她的觀眾帶來了身臨其境的體驗。透過利用 AR 技術，觀眾現在可以從各個角度探索藏品，無論是在桌面還是行動裝置上。這種轉變不僅展示了設計，還以更具互動性的方式吸引消費者。

Known for her adaptability in the ever-changing landscape of the fashion industry, Minkoff, who rose to fame in 2001, believes that being able to quickly adjust is key. "You have to be quick and nimble and flexible," she stated, reflecting on her journey as a designer.

2001 年成名的 Minkoff 因適應不斷變化的時尚界格局而聞名，她認為能夠快速調整是關鍵。 「你必須快速、敏捷、靈活，」她在回顧自己作為設計師的旅程時說道。

The COVID-19 pandemic posed significant challenges for the fashion industry, forcing designers to rethink their strategies for connecting with customers. Minkoff described the past year as both challenging and inspiring, stating, "It was the most challenging and one of the most inspiring years."

COVID-19 大流行為時尚產業帶來了重大挑戰，迫使設計師重新思考與客戶建立聯繫的策略。明可夫將過去的一年形容為既充滿挑戰又鼓舞人心的一年，他說：“這是最具挑戰性的一年，也是最鼓舞人心的一年。”

With traditional showrooms and stores closed, Minkoff had to find new ways to reach her audience. She noted that the pandemic accelerated the adoption of technology among consumers, making them more receptive to experiences like AR.

由於傳統的陳列室和商店關閉，明可夫必須尋找新的方式來吸引觀眾。她指出，疫情加速了消費者對科技的採用，使他們更容易接受 AR 等體驗。

Minkoff has always prioritized her relationship with consumers, inviting them to her shows and celebrating their presence. However, the pandemic has made this connection more difficult. She emphasized the need for innovation in delivering her collection directly to consumers, especially during isolating times.

明可夫始終優先考慮與消費者的關係，邀請他們參加她的時裝秀並慶祝他們的到來。然而，大流行使這種聯繫變得更加困難。她強調將她的系列直接交付給消費者時需要創新，尤其是在隔離時期。

"We want to give a much more immersive view of the collection in a way that would have been experienced in person but now can’t," Minkoff explained. This commitment to consumer engagement is evident in her latest collection, which blends the vibrancy of spring with the edgy aesthetic of New York City.

「我們希望以更身臨其境的方式來展示這個系列，以前可以親身體驗，但現在卻做不到，」明可夫解釋道。這種對消費者參與的承諾在她最新的系列中得到了體現，該系列將春天的活力與紐約市的前衛美學融為一體。

As Minkoff continues to evolve her brand, she remains focused on maintaining a strong core of products while also introducing fresh, exciting designs. Her approach to fashion is not just about creating beautiful pieces but also about fostering a deeper understanding of her customers' needs and preferences.

隨著 Minkoff 不斷發展她的品牌，她仍然專注於保持強大的產品核心，同時引入新鮮、令人興奮的設計。她的時尚理念不僅在於創造精美的單品，還在於更深入地了解顧客的需求和偏好。

With the launch of her AR collection, Rebecca Minkoff is not only setting a new standard for fashion presentations but also paving the way for future innovations in the industry. As she looks to the future, Minkoff's ability to adapt and innovate will undoubtedly keep her at the forefront of fashion.

隨著 AR 系列的推出，Rebecca Minkoff 不僅為時尚展示樹立了新標準，也為業界未來的創新鋪平了道路。展望未來，Minkoff 的適應能力和創新能力無疑將使她始終走在時尚的最前沿。