Rebecca Minkoff 凭借创新的增强现实系列在时尚界掀起波澜

Rebecca Minkoff 推出了以创新的增强现实 (AR) 格式呈现的最新系列，在时尚界掀起了波澜。

Fashion designer Rebecca Minkoff is making waves in the industry once again with the launch of her latest collection, presented in an innovative augmented reality (AR) format. This groundbreaking approach marks a significant evolution in how fashion is presented and consumed, offering consumers a multi-dimensional experience of the collection.

时装设计师丽贝卡·明可夫 (Rebecca Minkoff) 推出以创新的增强现实 (AR) 格式呈现的最新系列，再次在业界掀起波澜。这种突破性的方法标志着时尚呈现和消费方式的重大变革，为消费者提供了多维的系列体验。

Minkoff's collaboration with Yahoo Ryot Lab, an innovation partner for New York Fashion Week, has resulted in an immersive experience for her audience. By utilizing AR technology, viewers can now explore the collection from various angles, whether on desktop or mobile devices. This shift not only showcases the designs but also engages consumers in a more interactive manner.

Minkoff 与纽约时装周创新合作伙伴 Yahoo Ryot Lab 的合作为她的观众带来了身临其境的体验。通过利用 AR 技术，观众现在可以从各个角度探索藏品，无论是在桌面还是移动设备上。这种转变不仅展示了设计，还以更具互动性的方式吸引消费者。

Known for her adaptability in the ever-changing landscape of the fashion industry, Minkoff, who rose to fame in 2001, believes that being able to quickly adjust is key. "You have to be quick and nimble and flexible," she stated, reflecting on her journey as a designer.

2001 年成名的 Minkoff 因适应不断变化的时尚界格局而闻名，她认为能够快速调整是关键。 “你必须快速、敏捷、灵活，”她在回顾自己作为设计师的旅程时说道。

The COVID-19 pandemic posed significant challenges for the fashion industry, forcing designers to rethink their strategies for connecting with customers. Minkoff described the past year as both challenging and inspiring, stating, "It was the most challenging and one of the most inspiring years."

COVID-19 大流行给时尚行业带来了重大挑战，迫使设计师重新思考与客户建立联系的策略。明可夫将过去的一年形容为既充满挑战又鼓舞人心的一年，他说：“这是最具挑战性的一年，也是最鼓舞人心的一年。”

With traditional showrooms and stores closed, Minkoff had to find new ways to reach her audience. She noted that the pandemic accelerated the adoption of technology among consumers, making them more receptive to experiences like AR.

由于传统的陈列室和商店关闭，明可夫必须寻找新的方式来吸引观众。她指出，疫情加速了消费者对技术的采用，使他们更容易接受 AR 等体验。

Minkoff has always prioritized her relationship with consumers, inviting them to her shows and celebrating their presence. However, the pandemic has made this connection more difficult. She emphasized the need for innovation in delivering her collection directly to consumers, especially during isolating times.

明可夫始终优先考虑与消费者的关系，邀请他们参加她的时装秀并庆祝他们的到来。然而，大流行使这种联系变得更加困难。她强调将她的系列直接交付给消费者时需要创新，尤其是在隔离时期。

"We want to give a much more immersive view of the collection in a way that would have been experienced in person but now can’t," Minkoff explained. This commitment to consumer engagement is evident in her latest collection, which blends the vibrancy of spring with the edgy aesthetic of New York City.

明可夫解释说：“我们希望以一种更身临其境的方式来展示这个系列，以前可以亲自体验，但现在却做不到。”这种对消费者参与的承诺在她最新的系列中得到了体现，该系列将春天的活力与纽约市的前卫美学融为一体。

As Minkoff continues to evolve her brand, she remains focused on maintaining a strong core of products while also introducing fresh, exciting designs. Her approach to fashion is not just about creating beautiful pieces but also about fostering a deeper understanding of her customers' needs and preferences.

随着 Minkoff 不断发展她的品牌，她仍然专注于保持强大的产品核心，同时引入新鲜、令人兴奋的设计。她的时尚理念不仅在于创造精美的单品，还在于更深入地了解顾客的需求和偏好。

With the launch of her AR collection, Rebecca Minkoff is not only setting a new standard for fashion presentations but also paving the way for future innovations in the industry. As she looks to the future, Minkoff's ability to adapt and innovate will undoubtedly keep her at the forefront of fashion.

随着 AR 系列的推出，Rebecca Minkoff 不仅为时尚展示树立了新标准，还为行业未来的创新铺平了道路。展望未来，Minkoff 的适应能力和创新能力无疑将使她始终走在时尚的最前沿。