10 個準備對元宇宙產生重大影響的熱門品牌

自從 Facebook 更名為 Meta 以來，元宇宙已成為一個誘人的前沿領域，吸引了許多品牌加入其數位業務

Metaverse development is still in its early stages, but several forward-thinking brands have already begun exploring this fascinating space. Here are 10 popular brands poised to make a significant impact on the metaverse.

元宇宙的發展仍處於早期階段，但一些具有前瞻性思維的品牌已經開始探索這個迷人的空間。以下是 10 個準備對虛擬宇宙產生重大影響的流行品牌。

1. Samsung

1.三星

2. Coca-Cola

2.可口可樂

3. Nike

3.耐吉

4. Adidas

4.阿迪達斯

5. Louis Vuitton

5.路易威登

6. Burberry

6.巴寶莉

7. Domino’s

7. 骨牌

8. Sotheby’s

8. 蘇富比

9. The Walking Dead

9.行屍走肉

10. McDonald’s

10. 麥當勞

These brands are already experimenting with a variety of metaverse concepts, from virtual stores and events to NFT collections and games. As the metaverse continues to develop, we can expect to see even more innovative and engaging experiences from these and other brands.

這些品牌已經在嘗試各種元宇宙概念，從虛擬商店和活動到 NFT 系列和遊戲。隨著虛擬世界的不斷發展，我們可以期待從這些品牌和其他品牌中看到更多創新和引人入勝的體驗。

Here's a closer look at each brand's metaverse initiatives:

以下是每個品牌的元宇宙計劃的詳細介紹：

**Samsung**

**三星**

South Korean tech giant Samsung launched a virtual replica of its 837 flagship store in New York within Decentraland, a 3-D world browser-based platform. Opened to the public in 2020, users may buy virtual plots of land in Decentralands as NFTs via its MANA cryptocurrency which uses the Ethereum blockchain. Designers can create and sell clothes and accessories for the avatars to be used in the virtual world.

韓國科技巨頭三星在基於 3D 世界瀏覽器的平台 Decentraland 中推出了其紐約 837 旗艦店的虛擬複製品。 Decentralands 將於 2020 年向公眾開放，用戶可以透過使用以太坊區塊鏈的 MANA 加密貨幣購買 Decentralands 中的虛擬土地作為 NFT。設計師可以為虛擬世界中使用的化身製作和銷售服裝和配件。

Samsung’s virtual 837X store was the highlight of the company’s announcements at the 2022 Consumer Electronics Show (CES) in Las Vegas, featuring three distinct areas:

三星虛擬 837X 商店是該公司在拉斯維加斯 2022 年消費電子展 (CES) 上發布的亮點，該商店具有三個不同的區域：

During the event’s early days, visitors had the chance to win limited-edition digital fashion. While the Decentraland store was temporary, Samsung plans to open more 837X stores across various platforms in the future.

在活動初期，參觀者有機會贏得限量版數位時裝。雖然 Decentraland 商店是臨時的，但三星計劃未來在各個平台開設更多 837X 商店。

**Coca-Cola**

**可口可樂**

In 2021, Coca-Cola introduced its first NFT collection alongside a virtual event in Decentraland, all in celebration of Friendship Day on July 30. The company hosted a virtual party atop their iconic virtual Coke can building where attendees had the chance to win rare wearable items.

2021 年，可口可樂推出了首個NFT 系列，並在Decentraland 舉辦了一場虛擬活動，所有這些都是為了慶祝7 月30 日的友誼日。虛擬派對，與會者有機會贏得稀有的穿戴式裝置專案。

The event also marked the start of the auction for the Coca-Cola Friendship Box NFT package.

這項活動也標誌著可口可樂友誼盒 NFT 包裝拍賣的開始。

**Nike**

**耐吉**

Also in 2021, Nike took its biggest leap into the Metaverse by acquiring RTFKT, a leading NFT collectibles brand.

同樣在 2021 年，耐吉透過收購領先的 NFT 收藏品品牌 RTFKT，邁出了進軍元宇宙的最大一步。

Renowned for its virtual and physical sneaker releases, RTFKT (pronounced artifact) was founded in 2020 with the imprint already collaborating with popular sports personalities including Jeff Staple, the Los Angeles Dodgers, and Takashi Murakami.

RTFKT（讀作“artifact”）成立於 2020 年，以其虛擬和實體運動鞋發布而聞名，該品牌已與 Jeff Staple、洛杉磯道奇隊和村上隆等流行體育名人合作。

RTFKT uses the latest in game engines, NFT, blockchain authentication and augmented reality, combined with manufacturing expertise to create one of a kind sneakers and digital products.

RTFKT 使用最新的遊戲引擎、NFT、區塊鏈身份驗證和擴增現實，並結合製造專業知識來創造獨一無二的運動鞋和數位產品。

 

 

**Adidas**

**阿迪達斯**

Besides Decentraland, another virtual world being utilized for metaverse concepts by global corporate brands is The Sandbox, a 3D blockchain game platform released in 2021.

除了 Decentraland 之外，另一個被全球企業品牌用於元宇宙概念的虛擬世界是 The Sandbox，它是 2021 年發布的 3D 區塊鏈遊戲平台。

The Sandbox is free-to-play with in-game purchases available through an Ethereum-based cryptocurrency called $SAND.

Sandbox 是免費遊戲，可透過基於以太坊的加密貨幣 $SAND 進行遊戲內購買。

Still in 2021, Adidas not only purchased land in The Sandbox’s virtual world but also launched an NFT collection in collaboration with Punks Comics, Gmoney, and Bored Ape Yacht Club. This release quickly attracted significant attention, appealing to various communities, particularly due to the connection with Bored Apes, which generated a lot of buzz around Adidas’ metaverse initiatives.

還是在 2021 年，阿迪達斯不僅購買了 The Sandbox 虛擬世界的土地，還與 Punks Comics、Gmoney 和 Bored Ape Yacht Club 合作推出了 NFT 系列。該版本很快就引起了廣泛關注，吸引了各個社區，特別是由於與 Bored Apes 的聯繫，這引起了阿迪達斯虛擬宇宙計劃的廣泛關注。

However, the launch of ‘Originals: Into the Metaverse’ faced some controversy, as only 10,000 out of the 30,000 NFTs were made available to the general public.

然而，《Originals: Into the Metaverse》的推出遇到了一些爭議，因為 30,000 個 NFT 中只有 10,000 個向公眾開放。

**Louis Vuitton**

**路易威登**

To celebrate its 200th anniversary, fashion house, Louis Vuitton, made a surprising move by launching Louis The Game, a puzzle adventure where players could collect NFTs. This marked the brand’s first significant venture into the metaverse.

為了慶祝成立 200 週年，時裝公司 Louis Vuitton 做出了一個令人驚訝的舉動，推出了 Louis The Game，這是一款玩家可以收集 NFT 的解謎冒險遊戲。這標誌著該品牌首次進軍虛擬宇宙。

In the game, players control Vivienne as she travels through six colorful locations to collect 200 candles. The game remains available in both the Google Play Store and Apple’s App Store.

在遊戲中，玩家控制 Vivienne 穿越六個色彩繽紛的地點，收集 200 支蠟燭。該遊戲仍然可以在 Google Play 商店和 Apple 的 App Store 中使用。

In 2023, Louis Vuitton continued its metaverse exploration by introducing the Louis Vuitton Mystery Box, embracing the ‘phygital’ trend, which merges physical items with digital NFT counterparts.

2023年，路易威登繼續其元宇宙探索，推出了路易威登神秘盒子，擁抱「數位化」趨勢，將實體物品與數位NFT對應物融合在一起。

**Burberry**

**巴寶莉**

At Electronic Entertainment Experience 2021 (E3 2021), Burberry teamed up with Mythical Games to introduce branded NFTs to the game Blankos Block Party. These exclusive, limited-edition NFTs sold out quickly, with Burberry armbands priced at $25 and the Burberry Sharky B character costing $300.

在 2021 年電子娛樂體驗展 (E3 2021) 上，Burberry 與 Mythical Games 合作，將品牌 NFT 引入遊戲 Blankos Block Party。這些獨家限量版 NFT 很快就售罄，Burberry 臂章售價 25 美元，Burberry Sharky B 角色售價 300 美元。

The excitement around these NFTs was substantial as the Sharky B character later resold for $700 on the secondary market.

這些 NFT 引起了極大的關注，Sharky B 角色後來在二級市場上以 700 美元的價格轉售。

Burberry didn’t stop at this initial release. In June 2022, they launched another collection of NFT accessories and even introduced a branded game within Blankos Block Party.

Burberry 並沒有止步於這個最初的發布。 2022 年 6 月，他們推出了另一系列 NFT 配件，甚至在 Blankos Block Party 中推出了一款品牌遊戲。

**Domino’s**

**骨牌**

Metaverse development company, Metazone, launched

元界開發公司Metazone成立