10 个准备对元宇宙产生重大影响的热门品牌

自从 Facebook 更名为 Meta 以来，元宇宙已成为一个诱人的前沿领域，吸引了众多品牌加入其数字业务

Metaverse development is still in its early stages, but several forward-thinking brands have already begun exploring this fascinating space. Here are 10 popular brands poised to make a significant impact on the metaverse.

元宇宙的发展仍处于早期阶段，但一些具有前瞻性思维的品牌已经开始探索这个迷人的空间。以下是 10 个准备对虚拟宇宙产生重大影响的流行品牌。

1. Samsung

1.三星

2. Coca-Cola

2.可口可乐

3. Nike

3、耐克

4. Adidas

4.阿迪达斯

5. Louis Vuitton

5.路易威登

6. Burberry

6.巴宝莉

7. Domino’s

7. 多米诺骨牌

8. Sotheby’s

8. 苏富比

9. The Walking Dead

9.行尸走肉

10. McDonald’s

10. 麦当劳

These brands are already experimenting with a variety of metaverse concepts, from virtual stores and events to NFT collections and games. As the metaverse continues to develop, we can expect to see even more innovative and engaging experiences from these and other brands.

这些品牌已经在尝试各种元宇宙概念，从虚拟商店和活动到 NFT 系列和游戏。随着虚拟世界的不断发展，我们可以期待从这些品牌和其他品牌中看到更多创新和引人入胜的体验。

Here's a closer look at each brand's metaverse initiatives:

以下是每个品牌的元宇宙计划的详细介绍：

**Samsung**

**三星**

South Korean tech giant Samsung launched a virtual replica of its 837 flagship store in New York within Decentraland, a 3-D world browser-based platform. Opened to the public in 2020, users may buy virtual plots of land in Decentralands as NFTs via its MANA cryptocurrency which uses the Ethereum blockchain. Designers can create and sell clothes and accessories for the avatars to be used in the virtual world.

韩国科技巨头三星在基于 3D 世界浏览器的平台 Decentraland 中推出了其纽约 837 旗舰店的虚拟复制品。 Decentralands 将于 2020 年向公众开放，用户可以通过使用以太坊区块链的 MANA 加密货币购买 Decentralands 中的虚拟土地作为 NFT。设计师可以为虚拟世界中使用的化身制作和销售服装和配饰。

Samsung’s virtual 837X store was the highlight of the company’s announcements at the 2022 Consumer Electronics Show (CES) in Las Vegas, featuring three distinct areas:

三星虚拟 837X 商店是该公司在拉斯维加斯 2022 年消费电子展 (CES) 上发布的亮点，该商店具有三个不同的区域：

During the event’s early days, visitors had the chance to win limited-edition digital fashion. While the Decentraland store was temporary, Samsung plans to open more 837X stores across various platforms in the future.

在活动初期，参观者有机会赢得限量版数字时装。虽然 Decentraland 商店是临时的，但三星计划未来在各个平台开设更多 837X 商店。

**Coca-Cola**

**可口可乐**

In 2021, Coca-Cola introduced its first NFT collection alongside a virtual event in Decentraland, all in celebration of Friendship Day on July 30. The company hosted a virtual party atop their iconic virtual Coke can building where attendees had the chance to win rare wearable items.

2021 年，可口可乐推出了首个 NFT 系列，并在 Decentraland 举办了一场虚拟活动，所有这些都是为了庆祝 7 月 30 日的友谊日。该公司在其标志性的虚拟可口可乐大楼顶部举办了一场虚拟派对，与会者有机会赢得稀有的可穿戴设备项目。

The event also marked the start of the auction for the Coca-Cola Friendship Box NFT package.

此次活动还标志着可口可乐友谊盒 NFT 包装拍卖的开始。

**Nike**

**耐克**

Also in 2021, Nike took its biggest leap into the Metaverse by acquiring RTFKT, a leading NFT collectibles brand.

同样是在 2021 年，耐克通过收购领先的 NFT 收藏品品牌 RTFKT，迈出了进军元宇宙的最大一步。

Renowned for its virtual and physical sneaker releases, RTFKT (pronounced artifact) was founded in 2020 with the imprint already collaborating with popular sports personalities including Jeff Staple, the Los Angeles Dodgers, and Takashi Murakami.

RTFKT（读作“artifact”）成立于 2020 年，以其虚拟和实体运动鞋发布而闻名，该品牌已与 Jeff Staple、洛杉矶道奇队和村上隆等流行体育名人合作。

RTFKT uses the latest in game engines, NFT, blockchain authentication and augmented reality, combined with manufacturing expertise to create one of a kind sneakers and digital products.

RTFKT 使用最新的游戏引擎、NFT、区块链身份验证和增强现实，并结合制造专业知识来创造一种独一无二的运动鞋和数字产品。

**Adidas**

**阿迪达斯**

Besides Decentraland, another virtual world being utilized for metaverse concepts by global corporate brands is The Sandbox, a 3D blockchain game platform released in 2021.

除了 Decentraland 之外，另一个被全球企业品牌用于元宇宙概念的虚拟世界是 The Sandbox，它是 2021 年发布的 3D 区块链游戏平台。

The Sandbox is free-to-play with in-game purchases available through an Ethereum-based cryptocurrency called $SAND.

Sandbox 是免费游戏，可通过基于以太坊的加密货币 $SAND 进行游戏内购买。

Still in 2021, Adidas not only purchased land in The Sandbox’s virtual world but also launched an NFT collection in collaboration with Punks Comics, Gmoney, and Bored Ape Yacht Club. This release quickly attracted significant attention, appealing to various communities, particularly due to the connection with Bored Apes, which generated a lot of buzz around Adidas’ metaverse initiatives.

还是在 2021 年，阿迪达斯不仅购买了 The Sandbox 虚拟世界的土地，还与 Punks Comics、Gmoney 和 Bored Ape Yacht Club 合作推出了 NFT 系列。该版本很快引起了广泛关注，吸引了各个社区，特别是由于与 Bored Apes 的联系，这引起了阿迪达斯虚拟宇宙计划的广泛关注。

However, the launch of ‘Originals: Into the Metaverse’ faced some controversy, as only 10,000 out of the 30,000 NFTs were made available to the general public.

然而，《Originals: Into the Metaverse》的推出遇到了一些争议，因为 30,000 个 NFT 中只有 10,000 个向公众开放。

**Louis Vuitton**

**路易威登**

To celebrate its 200th anniversary, fashion house, Louis Vuitton, made a surprising move by launching Louis The Game, a puzzle adventure where players could collect NFTs. This marked the brand’s first significant venture into the metaverse.

为了庆祝成立 200 周年，时装公司 Louis Vuitton 做出了一个令人惊讶的举动，推出了 Louis The Game，这是一款玩家可以收集 NFT 的解谜冒险游戏。这标志着该品牌首次进军虚拟宇宙。

In the game, players control Vivienne as she travels through six colorful locations to collect 200 candles. The game remains available in both the Google Play Store and Apple’s App Store.

在游戏中，玩家控制 Vivienne 穿越六个色彩缤纷的地点，收集 200 支蜡烛。该游戏仍然可以在 Google Play 商店和 Apple 的 App Store 中使用。

In 2023, Louis Vuitton continued its metaverse exploration by introducing the Louis Vuitton Mystery Box, embracing the ‘phygital’ trend, which merges physical items with digital NFT counterparts.

2023年，路易威登继续其元宇宙探索，推出了路易威登神秘盒子，拥抱“数字化”趋势，将实体物品与数字NFT对应物融合在一起。

**Burberry**

**巴宝莉**

At Electronic Entertainment Experience 2021 (E3 2021), Burberry teamed up with Mythical Games to introduce branded NFTs to the game Blankos Block Party. These exclusive, limited-edition NFTs sold out quickly, with Burberry armbands priced at $25 and the Burberry Sharky B character costing $300.

在 2021 年电子娱乐体验展 (E3 2021) 上，Burberry 与 Mythical Games 合作，将品牌 NFT 引入游戏 Blankos Block Party。这些独家限量版 NFT 很快售罄，Burberry 臂章售价 25 美元，Burberry Sharky B 角色售价 300 美元。

The excitement around these NFTs was substantial as the Sharky B character later resold for $700 on the secondary market.

这些 NFT 引起了极大的关注，Sharky B 角色后来在二级市场上以 700 美元的价格转售。

Burberry didn’t stop at this initial release. In June 2022, they launched another collection of NFT accessories and even introduced a branded game within Blankos Block Party.

Burberry 并没有止步于这个最初的发布。 2022 年 6 月，他们推出了另一系列 NFT 配件，甚至在 Blankos Block Party 中推出了一款品牌游戏。

**Domino’s**

**多米诺骨牌**

Metaverse development company, Metazone, launched

元界开发公司Metazone成立