Play 宣布與 Telefónica Innovación Digital 合作，促進玩家遷移到區塊鏈遊戲

兩家公司將透過推出 Play 的 GamePass NFT 來促進玩家遷移到區塊鏈遊戲，該 NFT 現在可以在 Telefónica 的市場 TU Gallery 上購買。

Gaming platform Play has announced a partnership with Telefónica Innovación Digital, a Telefónica Group company focused on driving innovation and technology creation, to integrate Web3 technologies into gaming.

遊戲平台 Play 宣布與 Telefónica Innovación Digital（專注於推動創新和技術創造的 Telefónica 集團公司）建立合作夥伴關係，將 Web3 技術整合到遊戲中。

The partnership will see the companies launch Play’s GamePass NFTs, which are now available for purchase on Telefónica’s marketplace, TU Gallery. The NFTs will facilitate the migration of players into blockchain games.

透過此次合作，兩家公司將推出 Play 的 GamePass NFT，該產品現已可在 Telefónica 的市場 TU Gallery 上購買。 NFT 將促進玩家遷移到區塊鏈遊戲中。

The partnership aims to make Web3 technologies more accessible to Telefónica’s extensive customer base. By offering these unique digital collectibles, Telefónica will enrich its marketplace, offering existing customers exclusive gaming content and an easy onchain migration path. At the same time, Telefónica will be able to attract a new segment of gaming enthusiasts, including Play’s dedicated fans, to their platform.

此次合作旨在讓 Telefónica 廣泛的客戶群更容易使用 Web3 技術。透過提供這些獨特的數位收藏品，西班牙電信將豐富其市場，為現有客戶提供獨家遊戲內容和簡單的鏈上遷移路徑。同時，Telefónica 將能夠吸引新的遊戲愛好者群體，包括 Play 的忠實粉絲到他們的平台。

For Play, the partnership continues its focus on enabling a seamless and fun transition for Web2 gamers to Web3. Part of Play’s go-to-market strategy has been to form strategic partnerships with telcos to create experiences that will migrate players onchain.

對於 Play，該合作夥伴關係繼續致力於為 Web2 遊戲玩家提供無縫且有趣的過渡到 Web3。 Play 進入市場策略的一部分是與電信公司建立策略合作夥伴關係，以創造將玩家遷移到鏈上的體驗。

The collaboration follows Play’s partnership announcement last month with TapNation to expand access to Web3 gaming for mobile gamers, the largest gaming demographic. Just last week, TapNation released the highly rated Rock Crawling: Racing Games 3D on iOS and Android, which was developed using Play’s technology. The milestone is in line with Play’s broader mission to onboard three billion gamers to the blockchain.

繼 Play 上個月宣布與 TapNation 合作後，此次合作旨在擴大行動遊戲玩家（最大的遊戲人群）對 Web3 遊戲的訪問。就在上週，TapNation 在 iOS 和 Android 上發布了廣受好評的 Rock Crawling: Racing Games 3D，該遊戲是使用 Play 的技術開發的。這一里程碑符合 Play 讓 30 億遊戲玩家加入區塊鏈的更廣泛使命。

“Partnering with Telefónica Innovación Digital is another step toward our goal of making onchain gaming universally accessible. Their direct-to-consumer reach allows us to connect with a broad Web2 audience that is eager to explore onchain gaming. Telefónica recognizes the importance of Web3 and embraces innovation, and we look forward to introducing fresh gaming experiences to their extensive customer base,” said Christina Macedo, CEO of Play, in a statement.

「與 Telefónica Innovación Digital 合作是我們向普及鏈上遊戲這一目標邁出的又一步。他們直接面向消費者的影響力使我們能夠與渴望探索鏈上游戲的廣泛 Web2 受眾建立聯繫。 Telefónica 認識到 Web3 的重要性並擁抱創新，我們期待為其廣泛的客戶群引入新鮮的遊戲體驗。

Launching the $PLAY token

啟動 $PLAY 代幣

In other news, Play also announced the fair launch of its native $PLAY token. The token generation event (TGE) will take place on Aerodrome, a decentralized exchange (DEX).

在其他消息中，Play 也宣佈公平推出其原生 $PLAY 代幣。代幣生成活動（TGE）將在去中心化交易所（DEX）Aerodrome 上進行。

According to the company, the $PLAY token will play a central role in the platform’s mission to onboard three billion gamers onchain and deploy three trillion agents in-game. Yes, that’s a bit ambitious, but that’s what the company said.

據該公司稱，$PLAY 代幣將在該平台實現鏈上 30 億遊戲玩家並在遊戲中部署 3 兆代理的使命中發揮核心作用。是的，這有點雄心勃勃，但公司就是這麼說的。

By emphasizing a fair launch without preferential insider deals or complex vesting schedules, Play aims to foster a community-driven ecosystem where all participants have equal opportunity from the outset.

Play 強調公平發布，沒有優惠的內幕交易或複雜的兌現時間表，旨在培育一個社區驅動的生態系統，讓所有參與者從一開始就享有平等的機會。

PLAY also removes the traditional overhang of investor tokens in a transparent approach to build trust among potential investors, in line with the platform’s community-first philosophy.

PLAY 還以透明的方式消除了投資者代幣的傳統懸置，以在潛在投資者之間建立信任，這符合該平台的社區優先理念。

The Play Ecosystem

遊戲生態系統

As the primary currency of the Play ecosystem, the $PLAY token will have immediate utility within the platform, allowing users to engage with playable games from day one.

作為 Play 生態系統的主要貨幣，$PLAY 代幣將在平台內立即發揮作用，讓用戶從第一天起就可以參與可玩的遊戲。

Prior to this token generation event, Play has been building its platform and community, ensuring that users have access to a fully functional ecosystem where the token enhances their gaming experience.

在此代幣生成活動之前，Play 一直在建立其平台和社區，確保用戶能夠存取功能齊全的生態系統，在該生態系統中代幣可以增強他們的遊戲體驗。

Some key features include:

一些主要功能包括：

Playable Games at Launch: Users can start playing and utilizing their tokens immediately, engaging with a variety of games now available, including Pixel Survival.

發佈時可玩的遊戲：用戶可以立即開始玩和使用他們的代幣，參與各種現有的遊戲，包括《像素生存》。

AgentFi Technology: Introducing financial agents within games, Play allows users to deploy games that create new earning opportunities and enhance engagement.

AgentFi 技術：Play 在遊戲中引入金融代理，允許用戶部署遊戲，從而創造新的賺錢機會並增強參與度。

Telegram Integration: By distributing games through Telegram, Play taps into a vast user base, enhancing accessibility and convenience for gamers worldwide.

Telegram 整合：透過 Telegram 分發遊戲，Play 挖掘了龐大的用戶群，增強了全球遊戲玩家的可近性和便利性。

Build Play Development Platform: Empowering developers to create and integrate their own games into the Play ecosystem.

建立 Play 開發平台：幫助開發者創建自己的遊戲並將其整合到 Play 生態系統中。

In line with its commitment to transparency and community trust, Play’s token supply and distribution details are available publicly.

根據其對透明度和社群信任的承諾，Play 的代幣供應和分配詳細資訊是公開的。

“Our fair launch approach is actually a return to the original spirit of token launches — we’re putting our community first and allowing them to grow with us and share in our success,” said Macedo.

「我們的公平發行方式實際上是對代幣發行最初精神的回歸——我們將社區放在第一位，讓他們與我們一起成長並分享我們的成功，」Macedo 說。

Play’s fair launch concept is supported by prominent figures in the crypto space, such as VirtualBacon. Their support highlights how Play’s values — fairness, transparency, and community empowerment — align with those of the broader crypto community, fostering a more inclusive and supportive ecosystem within onchain gaming.

Play 的公平發布理念得到了 VirtualBacon 等加密領域知名人士的支持。他們的支持凸顯了 Play 的價值觀（公平、透明和社群賦權）如何與更廣泛的加密社群的價值觀保持一致，從而在鏈上游戲中培育更具包容性和支持性的生態系統。

“$PLAY is a cultural movement. Agents don’t have bank accounts. Gamers want to own their in-game items. Both need games to move onchain. The Play movement doesn’t stop until (3b,3t) – 3B gamers onchain, 3T agents in-game,” said John Nash, COO of Play, in a statement.

「$PLAY 是一場文化運動。代理人沒有銀行帳戶。遊戲玩家希望擁有自己的遊戲內物品。兩者都需要將遊戲轉移到鏈條上。 Play 運動直到 (3b,3t) 才會停止——3B 玩家在鏈上，3T 代理在遊戲中。

Community members and investors are invited to participate in the fair launch and join Play’s growing ecosystem.

邀請社群成員和投資者參與展會啟動並加入 Play 不斷發展的生態系統。