Play Announces Partnership with Telefónica Innovación Digital to Facilitate the Migration of Players into Blockchain Games

The companies will facilitate the migration of players into blockchain games through the launch of Play's GamePass NFTs, which are now available for purchase on Telefónica's marketplace, TU Gallery.

Gaming platform Play has announced a partnership with Telefónica Innovación Digital, a Telefónica Group company focused on driving innovation and technology creation, to integrate Web3 technologies into gaming.

The partnership will see the companies launch Play’s GamePass NFTs, which are now available for purchase on Telefónica’s marketplace, TU Gallery. The NFTs will facilitate the migration of players into blockchain games.

The partnership aims to make Web3 technologies more accessible to Telefónica’s extensive customer base. By offering these unique digital collectibles, Telefónica will enrich its marketplace, offering existing customers exclusive gaming content and an easy onchain migration path. At the same time, Telefónica will be able to attract a new segment of gaming enthusiasts, including Play’s dedicated fans, to their platform.

For Play, the partnership continues its focus on enabling a seamless and fun transition for Web2 gamers to Web3. Part of Play’s go-to-market strategy has been to form strategic partnerships with telcos to create experiences that will migrate players onchain.

The collaboration follows Play’s partnership announcement last month with TapNation to expand access to Web3 gaming for mobile gamers, the largest gaming demographic. Just last week, TapNation released the highly rated Rock Crawling: Racing Games 3D on iOS and Android, which was developed using Play’s technology. The milestone is in line with Play’s broader mission to onboard three billion gamers to the blockchain.

“Partnering with Telefónica Innovación Digital is another step toward our goal of making onchain gaming universally accessible. Their direct-to-consumer reach allows us to connect with a broad Web2 audience that is eager to explore onchain gaming. Telefónica recognizes the importance of Web3 and embraces innovation, and we look forward to introducing fresh gaming experiences to their extensive customer base,” said Christina Macedo, CEO of Play, in a statement.

Launching the $PLAY token

In other news, Play also announced the fair launch of its native $PLAY token. The token generation event (TGE) will take place on Aerodrome, a decentralized exchange (DEX).

According to the company, the $PLAY token will play a central role in the platform’s mission to onboard three billion gamers onchain and deploy three trillion agents in-game. Yes, that’s a bit ambitious, but that’s what the company said.

By emphasizing a fair launch without preferential insider deals or complex vesting schedules, Play aims to foster a community-driven ecosystem where all participants have equal opportunity from the outset.

PLAY also removes the traditional overhang of investor tokens in a transparent approach to build trust among potential investors, in line with the platform’s community-first philosophy.

The Play Ecosystem

As the primary currency of the Play ecosystem, the $PLAY token will have immediate utility within the platform, allowing users to engage with playable games from day one.

Prior to this token generation event, Play has been building its platform and community, ensuring that users have access to a fully functional ecosystem where the token enhances their gaming experience.

Some key features include:

Playable Games at Launch: Users can start playing and utilizing their tokens immediately, engaging with a variety of games now available, including Pixel Survival.

AgentFi Technology: Introducing financial agents within games, Play allows users to deploy games that create new earning opportunities and enhance engagement.

Telegram Integration: By distributing games through Telegram, Play taps into a vast user base, enhancing accessibility and convenience for gamers worldwide.

Build Play Development Platform: Empowering developers to create and integrate their own games into the Play ecosystem.

In line with its commitment to transparency and community trust, Play’s token supply and distribution details are available publicly.

“Our fair launch approach is actually a return to the original spirit of token launches — we’re putting our community first and allowing them to grow with us and share in our success,” said Macedo.

Play’s fair launch concept is supported by prominent figures in the crypto space, such as VirtualBacon. Their support highlights how Play’s values — fairness, transparency, and community empowerment — align with those of the broader crypto community, fostering a more inclusive and supportive ecosystem within onchain gaming.

“$PLAY is a cultural movement. Agents don’t have bank accounts. Gamers want to own their in-game items. Both need games to move onchain. The Play movement doesn’t stop until (3b,3t) – 3B gamers onchain, 3T agents in-game,” said John Nash, COO of Play, in a statement.

Community members and investors are invited to participate in the fair launch and join Play’s growing ecosystem.