OpenAI 與 Perplexity AI 策略各異爭奪人工智慧主導地位

為了擴大用戶範圍並創造收入，OpenAI 和 Perplexity AI 正在實施策略變革。 OpenAI 透過消除帳戶要求、優先考慮可訪問性，簡化了對 ChatGPT 的存取。另一方面，Perplexity AI 引入了廣告選項，同時保持了對公正反應的承諾。這兩個平台都旨在吸引更廣泛的受眾並探索新的收入來源。

OpenAI and Perplexity AI: A Battle for User Engagement and Revenue

OpenAI 和 Perplexity AI：用戶參與度和收入之戰

In the realm of artificial intelligence (AI), two prominent platforms, OpenAI and Perplexity AI, are vying for dominance by implementing strategic adjustments to their platforms. OpenAI has opted to lower barriers to access, while Perplexity AI is exploring the revenue-generating potential of advertising.

在人工智慧（AI）領域，OpenAI和Perplexity AI這兩個著名平台正在透過對各自平台進行策略性調整來爭奪主導地位。 OpenAI 選擇降低訪問門檻，而 Perplexity AI 正在探索廣告的創收潛力。

OpenAI: Simplifying Accessibility to ChatGPT

OpenAI：簡化 ChatGPT 的可近性

OpenAI, the developer of the popular ChatGPT conversational AI, has announced the removal of account creation and login requirements for accessing GPT-3.5. This move is intended to increase accessibility and democratize the use of AI conversational tools.

受歡迎的 ChatGPT 對話式 AI 的開發商 OpenAI 宣布取消存取 GPT-3.5 的帳戶建立和登入要求。此舉旨在提高人工智慧對話工具的可訪問性並使使用民主化。

"We're rolling this out gradually, with the aim to make AI accessible to anyone curious about its capabilities," OpenAI stated in a blog post.

OpenAI 在一篇部落格文章中表示：“我們正在逐步推出這一項目，目的是讓任何對其功能感興趣的人都能接觸到人工智慧。”

However, this ease of access comes with certain caveats. To ensure safety and prevent misuse, the version of ChatGPT available without an account will feature additional safeguards, including stricter moderation of prompts and broader blocking of inappropriate content.

然而，這種便捷的存取方式也伴隨著某些警告。為了確保安全並防止濫用，無需帳戶即可使用的 ChatGPT 版本將提供額外的保護措施，包括更嚴格的提示審核和更廣泛的阻止不當內容。

Additionally, OpenAI disclosed that user prompts may still be used for model training, but users can disable this practice within the service settings.

此外，OpenAI 透露，使用者提示仍可用於模型訓練，但使用者可以在服務設定中停用此做法。

Perplexity AI: Embracing Advertising for Revenue Growth

Perplexity AI：擁抱廣告以實現營收成長

Perplexity AI, a platform that already operates without requiring user accounts, is taking a different approach to monetization. The platform is exploring the integration of advertisements as a means of generating revenue.

Perplexity AI 是一個無需用戶帳戶即可運行的平台，它正在採取不同的貨幣化方法。該平台正在探索整合廣告作為創收手段。

"We are exploring potential advertising options inside of Perplexity, but we would only incorporate them in a way that still preserves the promise of unbiased answers," said Dmitry Shevelenko, chief business officer of Perplexity AI.

Perplexity AI 首席商務官 Dmitry Shevelenko 表示：“我們正在探索 Perplexity 內部潛在的廣告選項，但我們只會以仍然保持公正答案承諾的方式將它們納入其中。”

Perplexity AI's advertising strategy is designed to preserve user experience. Advertisements will not precede or bias responses, and advertisers will not be able to pay for preferential treatment.

Perplexity AI 的廣告策略旨在保護使用者體驗。廣告不會先於或偏向反應，廣告商將無法支付優惠待遇。

Instead, the platform is considering using its "related questions" feature as a natural entry point for brands to influence follow-up questions asked by users.

相反，該平台正在考慮使用其「相關問題」功能作為品牌影響用戶提出的後續問題的自然切入點。

"However, this is all speculative at this stage as we have no firm products built yet or timeline on releasing them," Shevelenko noted.

舍維連科指出：“然而，現階段這一切都只是猜測，因為我們還沒有構建出可靠的產品，也沒有發布它們的時間表。”

Perplexity AI's Vision and Differentiation

Perplexity AI 的願景與差異化

Perplexity AI differentiates itself from competitors by providing citations for its responses, reflecting the platform's academic roots and commitment to transparency. This feature helps users evaluate the credibility and accuracy of information provided.

Perplexity AI 透過為其回應提供引用來區別於競爭對手，反映了該平台的學術根源和對透明度的承諾。此功能可協助使用者評估所提供資訊的可信度和準確性。

"We want to communicate clearly to the end user that we're not here to sell you another chatbot and alternative to ChatGPT," said Aravind Srinivas, CEO of Perplexity AI. "We're here to help find answers to any question, and that's why we call [Perplexity] an answer engine."

Perplexity AI 執行長 Aravind Srinivas 表示：“我們希望向最終用戶明確傳達，我們並不是向您出售另一個聊天機器人和 ChatGPT 的替代品。” “我們來這裡是為了幫助找到任何問題的答案，這就是為什麼我們將 [Perplexity] 稱為答案引擎。”

The Stakes in the AI Platform Landscape

人工智慧平台格局中的利害關係

The strategic moves by OpenAI and Perplexity AI demonstrate the intense competition in the AI platform landscape. Both companies are seeking to capitalize on the growing demand for AI-powered tools and establish leadership in the market.

OpenAI 和 Perplexity AI 的策略性舉措顯示了人工智慧平台領域的激烈競爭。兩家公司都在尋求利用對人工智慧工具不斷增長的需求，並建立市場領導地位。

OpenAI's decision to lower access barriers potentially broadens its user base and strengthens its position as a key player in the field. Conversely, Perplexity AI's exploration of advertising presents a potential revenue stream but also raises questions about balancing user experience with monetization.

OpenAI 降低准入門檻的決定可能會擴大其用戶群，並鞏固其作為該領域關鍵參與者的地位。相反，Perplexity AI 對廣告的探索提供了潛在的收入來源，但也提出瞭如何平衡用戶體驗與貨幣化的問題。

As these platforms continue to evolve and refine their offerings, the battle for user engagement and revenue will undoubtedly intensify, shaping the future of the AI ecosystem.

隨著這些平台不斷發展和完善其產品，用戶參與度和收入之爭無疑將加劇，從而塑造人工智慧生態系統的未來。