OpenAI 与 Perplexity AI 策略各异争夺人工智能主导地位

为了扩大用户范围并创造收入，OpenAI 和 Perplexity AI 正在实施战略变革。 OpenAI 通过消除帐户要求、优先考虑可访问性，简化了对 ChatGPT 的访问。另一方面，Perplexity AI 引入了广告选项，同时保持了对公正反应的承诺。这两个平台都旨在吸引更广泛的受众并探索新的收入来源。

OpenAI and Perplexity AI: A Battle for User Engagement and Revenue

OpenAI 和 Perplexity AI：用户参与度和收入之战

In the realm of artificial intelligence (AI), two prominent platforms, OpenAI and Perplexity AI, are vying for dominance by implementing strategic adjustments to their platforms. OpenAI has opted to lower barriers to access, while Perplexity AI is exploring the revenue-generating potential of advertising.

在人工智能（AI）领域，OpenAI和Perplexity AI这两个著名平台正在通过对各自平台进行战略调整来争夺主导地位。 OpenAI 选择降低访问门槛，而 Perplexity AI 正在探索广告的创收潜力。

OpenAI: Simplifying Accessibility to ChatGPT

OpenAI：简化 ChatGPT 的可访问性

OpenAI, the developer of the popular ChatGPT conversational AI, has announced the removal of account creation and login requirements for accessing GPT-3.5. This move is intended to increase accessibility and democratize the use of AI conversational tools.

流行的 ChatGPT 对话式 AI 的开发商 OpenAI 宣布取消访问 GPT-3.5 的帐户创建和登录要求。此举旨在提高人工智能对话工具的可访问性并使使用民主化。

"We're rolling this out gradually, with the aim to make AI accessible to anyone curious about its capabilities," OpenAI stated in a blog post.

OpenAI 在一篇博客文章中表示：“我们正在逐步推出这一项目，目的是让任何对其功能感兴趣的人都能接触到人工智能。”

However, this ease of access comes with certain caveats. To ensure safety and prevent misuse, the version of ChatGPT available without an account will feature additional safeguards, including stricter moderation of prompts and broader blocking of inappropriate content.

然而，这种便捷的访问方式也伴随着某些警告。为了确保安全并防止滥用，无需帐户即可使用的 ChatGPT 版本将提供额外的保护措施，包括更严格的提示审核和更广泛的阻止不当内容。

Additionally, OpenAI disclosed that user prompts may still be used for model training, but users can disable this practice within the service settings.

此外，OpenAI 透露，用户提示仍可用于模型训练，但用户可以在服务设置中禁用此做法。

Perplexity AI: Embracing Advertising for Revenue Growth

Perplexity AI：拥抱广告以实现收入增长

Perplexity AI, a platform that already operates without requiring user accounts, is taking a different approach to monetization. The platform is exploring the integration of advertisements as a means of generating revenue.

Perplexity AI 是一个无需用户帐户即可运行的平台，它正在采取不同的货币化方法。该平台正在探索整合广告作为创收手段。

"We are exploring potential advertising options inside of Perplexity, but we would only incorporate them in a way that still preserves the promise of unbiased answers," said Dmitry Shevelenko, chief business officer of Perplexity AI.

Perplexity AI 首席商务官 Dmitry Shevelenko 表示：“我们正在探索 Perplexity 内部潜在的广告选项，但我们只会以仍然保持公正答案承诺的方式将它们纳入其中。”

Perplexity AI's advertising strategy is designed to preserve user experience. Advertisements will not precede or bias responses, and advertisers will not be able to pay for preferential treatment.

Perplexity AI 的广告策略旨在保护用户体验。广告不会先于或偏向反应，广告商将无法支付优惠待遇。

Instead, the platform is considering using its "related questions" feature as a natural entry point for brands to influence follow-up questions asked by users.

相反，该平台正在考虑使用其“相关问题”功能作为品牌影响用户提出的后续问题的自然切入点。

"However, this is all speculative at this stage as we have no firm products built yet or timeline on releasing them," Shevelenko noted.

舍维连科指出：“然而，现阶段这一切都只是猜测，因为我们还没有构建出可靠的产品，也没有发布它们的时间表。”

Perplexity AI's Vision and Differentiation

Perplexity AI 的愿景和差异化

Perplexity AI differentiates itself from competitors by providing citations for its responses, reflecting the platform's academic roots and commitment to transparency. This feature helps users evaluate the credibility and accuracy of information provided.

Perplexity AI 通过为其回复提供引用来区别于竞争对手，反映了该平台的学术根源和对透明度的承诺。此功能可帮助用户评估所提供信息的可信度和准确性。

"We want to communicate clearly to the end user that we're not here to sell you another chatbot and alternative to ChatGPT," said Aravind Srinivas, CEO of Perplexity AI. "We're here to help find answers to any question, and that's why we call [Perplexity] an answer engine."

Perplexity AI 首席执行官 Aravind Srinivas 表示：“我们希望向最终用户明确传达，我们并不是向您出售另一个聊天机器人和 ChatGPT 的替代品。” “我们来这里是为了帮助找到任何问题的答案，这就是为什么我们将 [Perplexity] 称为答案引擎。”

The Stakes in the AI Platform Landscape

人工智能平台格局中的利害关系

The strategic moves by OpenAI and Perplexity AI demonstrate the intense competition in the AI platform landscape. Both companies are seeking to capitalize on the growing demand for AI-powered tools and establish leadership in the market.

OpenAI 和 Perplexity AI 的战略举措表明了人工智能平台领域的激烈竞争。两家公司都在寻求利用对人工智能工具不断增长的需求，并建立市场领导地位。

OpenAI's decision to lower access barriers potentially broadens its user base and strengthens its position as a key player in the field. Conversely, Perplexity AI's exploration of advertising presents a potential revenue stream but also raises questions about balancing user experience with monetization.

OpenAI 降低准入门槛的决定可能会扩大其用户群，并巩固其作为该领域关键参与者的地位。相反，Perplexity AI 对广告的探索提供了潜在的收入来源，但也提出了如何平衡用户体验与货币化的问题。

As these platforms continue to evolve and refine their offerings, the battle for user engagement and revenue will undoubtedly intensify, shaping the future of the AI ecosystem.

随着这些平台不断发展和完善其产品，用户参与度和收入之争无疑将加剧，从而塑造人工智能生态系统的未来。