分析發現 TikTok 上的誤導性加密影片缺乏免責聲明

社群媒體平台 TikTok 上超過三分之二 (68%) 的加密貨幣建議具有誤導性，因此加密貨幣愛好者應謹慎對待此類內容。

Recent Analysis Shows 68% of Crypto Advice on TikTok Is Misleading

最近的分析顯示 TikTok 上 68% 的加密貨幣建議具有誤導性

A recent analysis of over 1,000 TikTok videos on cryptocurrency has revealed that a staggering 68% of the crypto advice provided on the platform is deemed misleading. This analysis, conducted by Cryptoninjas and Storible, highlights a pressing issue within the realm of social media finance.

最近對 1000 多個有關加密貨幣的 TikTok 影片進行的分析顯示，該平台上提供的加密貨幣建議中有 68% 被認為具有誤導性，這一比例令人震驚。 Cryptoninjas 和 Storible 進行的這項分析凸顯了社群媒體金融領域的一個迫切問題。

Crypto enthusiasts are urged to approach such content with a discerning eye, as many influencers prioritize their personal gain over the financial well-being of their audience. This concerning trend could lead to novice investors making ill-informed decisions based on incomplete or biased information.

加密貨幣愛好者被敦促以敏銳的眼光對待此類內容，因為許多影響者將個人利益置於受眾的財務福祉之上。這種令人擔憂的趨勢可能會導致新手投資者根據不完整或有偏見的資訊做出不明智的決定。

The analysis, which scanned TikTok for videos containing cryptocurrency advice, identified 482 influencers and analyzed their content. Among the key findings:

該分析掃描了 TikTok 中包含加密貨幣建議的視頻，確定了 482 位影響者並分析了他們的內容。主要發現包括：

– 61% of the misleading videos lack any disclaimers to help users assess the risks involved.

– 61% 的誤導性影片缺乏任何免責聲明來幫助用戶評估所涉及的風險。

– Influencers perpetuate the unethical practice of promoting specific coins, with Bitcoin (BTC) being rooted for in 34% of the videos, followed by XRP at 21%.

– 有影響力的人持續推廣特定代幣的不道德行為，其中 34% 的影片支援比特幣 (BTC)，其次是 XRP，佔 21%。

– Videos promoting solana (SOL), ethereum (ETH), and dogecoin (DOGE) complete the top five with 16%, 15%, and 14%, respectively.

– 宣傳 solana (SOL)、以太坊 (ETH) 和狗狗幣 (DOGE) 的影片分別以 16%、15% 和 14% 佔據前五名。

Another disturbing trend is the promotion of particular cryptocurrencies. 58% of misleading TikTok videos promote a specific crypto asset, often without providing sufficient context about the risks associated with these assets.

另一個令人不安的趨勢是特定加密貨幣的推廣。 58% 的誤導性 TikTok 影片宣傳特定的加密資產，通常沒有提供有關這些資產相關風險的足夠背景資訊。

According to the report, another concerning aspect is the promotion of specific cryptocurrencies by influencers. The analysis found that 58% of the misleading TikTok videos promote a specific crypto asset, often without providing sufficient context about the risks associated with these assets.

根據該報告，另一個令人擔憂的方面是影響者對特定加密貨幣的推廣。分析發現，58% 的誤導性 TikTok 影片宣傳特定的加密資產，通常沒有提供有關這些資產相關風險的足夠背景資訊。

Data shows that in 34% of the videos, influencers are seen rooting for Bitcoin (BTC), followed by XRP at 21%. Videos promoting solana (SOL), ethereum (ETH), and dogecoin (DOGE) complete the top five with 16%, 15%, and 14%, respectively.

數據顯示，在 34% 的影片中，有影響力的人支持比特幣 (BTC)，其次是瑞波幣 (21%)。宣傳 solana (SOL)、以太坊 (ETH) 和狗狗幣 (DOGE) 的影片分別以 16%、15% 和 14% 佔據前五名。

Commenting on this practice, the report said:

報告在評論這種做法時說：

“Another disturbing trend is the promotion of particular cryptocurrencies. 58% of misleading TikTok videos promote a specific crypto asset, often without providing sufficient context about the risks associated with these assets.”

「另一個令人不安的趨勢是特定加密貨幣的推廣。 58% 的誤導性 TikTok 影片宣傳特定的加密資產，通常沒有提供有關這些資產相關風險的足夠背景資訊。

Crucially, the analysis also found that half of the analyzed videos “suggest specific amounts to invest in crypto, which could lead viewers to making impulsive decisions.” Such advice ignores the individual risk tolerance of viewers and may not be suitable for everyone.

至關重要的是，分析還發現，一半的分析影片「建議投資加密貨幣的具體金額，這可能會導致觀眾做出衝動的決定」。此類建議忽略了觀眾的個人風險承受能力，可能不適合所有人。

To demonstrate just how effective the misleading videos are, the Cryptoninjas and Storible’s analysis found that each of the videos gets an average of 840,000 views and 24,000 likes. This highlights the vast reach of these influencers and the potential impact of their content on viewers.

為了證明誤導性影片的有效性，Crypninjas 和 Storible 的分析發現，每個影片平均獲得 84 萬次觀看和 2.4 萬次按讚。這凸顯了這些影響者的廣泛影響力以及他們的內容對觀眾的潛在影響。

Turning to videos featuring memecoins, the analysis found 96% of these to be misleading, while 82% of the videos promoted dead memecoins. About 70% of crypto TikTok influencers promote their own paid services.

至於以 memecoin 為特色的視頻，分析發現其中 96% 具有誤導性，而 82% 的視頻則宣揚死亡 memecoin。大約 70% 的加密貨幣 TikTok 影響者推廣自己的付費服務。

In concluding the report, Cryptoninjas and Storible said that as the crypto market continues to evolve, both influencers and viewers must strive for responsible content creation and consumption to safeguard against financial losses.

Cryptoninjas 和 Storible 在總結報告時表示，隨著加密貨幣市場的不斷發展，影響者和觀眾都必須努力負責任地創作和消費內容，以防止經濟損失。

The report also analyzed videos featuring memecoins and found that 96% of these were deemed misleading, with 82% promoting dead memecoins. Additionally, about 70% of crypto TikTok influencers were found to promote their own paid services, and only 0.3% of TikTok influencers had relevant qualifications.

該報告還分析了以模因幣為主題的視頻，發現其中 96% 的視頻被認為具有誤導性，其中 82% 的視頻宣傳的是死亡模因幣。此外，約70%的加密貨幣TikTok網紅被發現推廣自己的付費服務，而只有0.3%的TikTok網紅擁有相關資格。

In conclusion, the report highlights the prevalence of misleading crypto advice on TikTok and the need for both influencers and viewers to prioritize responsible content creation and consumption to safeguard against potential financial losses in the rapidly evolving crypto market.

總之，該報告強調了 TikTok 上誤導性加密貨幣建議的普遍存在，以及影響者和觀眾都需要優先考慮負責任的內容創作和消費，以防範快速發展的加密貨幣市場中潛在的財務損失。