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圍繞著模因幣形成的忠誠社區類似於社交媒體上有影響力的人周圍的社區。模因幣社群可以利用這些知識嗎
In the digital realm, consumers tend to exhibit stronger loyalty toward influencers than toward traditional brands. In the past, brands relied heavily on conventional advertising methods to foster loyalty and establish an identity. However, consumers are not solely drawn to brands because of the products or services they offer and their perceived quality; rather, they are influenced by the pull exerted by influencers.
在數位領域,消費者往往對影響者表現出比傳統品牌更強的忠誠度。過去,品牌嚴重依賴傳統的廣告方法來培養忠誠度並建立身份。然而,消費者不僅因為品牌提供的產品或服務及其感知品質而被品牌所吸引;相反,他們受到影響者施加的影響。
According to a report by Charle Agency, a marketing agency, marketers are increasingly choosing influencer marketing over traditional advertising, with the market currently valued at $21.1 billion. As stated by Hubspot, 25% of marketers collaborate with influencers to promote products, highlighting the growing prevalence of this practice and its entry into mainstream marketing channels. Furthermore, 69% of consumers trust recommendations made by influencers when making purchases, especially for new products and services.
根據行銷機構 Charle Agency 的報告,行銷人員越來越多地選擇網紅行銷而不是傳統廣告,目前該市場估值為 211 億美元。據 Hubspot 稱,25% 的行銷人員與有影響力的人合作推廣產品,這突顯了這種做法的日益盛行及其進入主流行銷管道的趨勢。此外,69% 的消費者在購買時相信有影響力的人提出的建議,尤其是新產品和服務。
'Influencer-brand loyalty' is fundamentally altering brands' marketing strategies and, in turn, shaping how consumers perceive brands. Consumers are increasingly seeking brands that align with their values, beliefs, and aspirations. Influencers are well-positioned to promote products in this manner through meticulously curated content and personas, which drives consumers to follow them. In this sense, influencers have themselves become brands, compelling consumers to purchase or try products that are endorsed by their favorite influencers.
「影響者品牌忠誠度」正從根本上改變品牌的行銷策略,進而塑造消費者對品牌的看法。消費者越來越多地尋求符合他們的價值觀、信念和願望的品牌。有影響力的人可以透過精心策劃的內容和人物角色以這種方式推廣產品,從而促使消費者追隨他們。從這個意義上說,影響者本身已經成為品牌,迫使消費者購買或嘗試他們最喜歡的影響者認可的產品。
Collectibles and virtual communities are also being impacted by influencer marketing. With the rise of social media, the world has shifted from physical collectibles to the increasing prevalence of digital collectibles. Today, influencers around the globe often release limited-edition merchandise, such as clothing, accessories, or digital assets, which their followers eagerly collect.
收藏品和虛擬社群也受到影響者行銷的影響。隨著社群媒體的興起,世界已經從實體收藏品轉向日益流行的數位收藏品。如今,全球各地的影響者經常發布限量版商品,例如服裝、配件或數位資產,他們的追隨者熱切地收集這些商品。
Consumers rush to obtain these collectibles, which provide a sense of belonging among followers as they buy into the persona and branding of the influencers who promote their products.
消費者爭先恐後地購買這些收藏品,當追隨者購買推廣其產品的影響者的形象和品牌時,這些收藏品為追隨者提供了歸屬感。
Meme coins emerge as the next merch frontier
模因幣成為下一個商品前沿
Building on the similarities between influencer/follower relationships and meme coin communities, meme coins are also adopting this trend, offering a unique convergence of internet culture, community building, and an element of financial speculation. Meme coins can leverage these inherent attributes to capitalize on the surge in digital merchandising, which is sustained by the community and hype surrounding them. Since most meme coins are purely driven by their respective communities, merchandise could be the key to strengthening these communities even further.
基於影響者/追隨者關係和迷因幣社群之間的相似性,迷因幣也採用了這一趨勢,提供了網路文化、社群建立和金融投機元素的獨特融合。 Meme 幣可以利用這些固有屬性來利用數位行銷的激增,而數位行銷是由社群和周圍的炒作維持的。由於大多數迷因幣純粹是由各自的社群驅動的,因此商品可能是進一步加強這些社群的關鍵。
This type of branding presents a highly engaging opportunity for community-building merchandise for both the platforms and the fans. Similar to influencers, meme coins can use merch to drive the values and beliefs of a particular community. By offering merch, meme coin platforms can tap into their community's loyalty and provide fans with a tangible way to express their support.
這種類型的品牌為平台和粉絲提供了一個高度吸引人的社群建設商品機會。與影響者類似,模因幣可以使用商品來推動特定社區的價值觀和信念。透過提供商品,迷因幣平台可以挖掘社群的忠誠度,並為粉絲提供一種表達支持的實際方式。
Case study: LADYS meme coin launches merchandising page
案例研究:LADYS meme coin 推出商品頁面
One such meme coin, LADYS, which nods to a popular NFT collection, is planning to optimize a merchandising strategy, offering users a collection of t-shirts, caps, hoodies, and other items.
LADYS 就是這樣一個迷因幣,它向流行的 NFT 系列致敬,它正計劃優化銷售策略,為用戶提供一系列 T 卹、帽子、連帽衫和其他商品。
"LADYS is not another meme coin. LADYS is a self-organized meme coin. LADYS is the drip currency. LADYS is the points for karma, charm, and beauty. LADYS is the accumulation of clout."
“LADYS 不是另一個模因幣。LADYS 是一個自組織的模因幣。LADYS 是滴水貨幣。LADYS 是業力、魅力和美麗的積分。LADYS 是影響力的積累。”
LADYS will be launching its official merchandise page, offering its community an opportunity to showcase their love for the meme coin, specifically targeting KOLs to amplify the presence of LADYS as a brand that the crypto community is in-tune with. The merchandise allows LADYS holders to express their support for the token and foster a sense of connection across the community.
LADYS 將推出其官方商品頁面,為其社群提供展示他們對 meme 幣的熱愛的機會,特別針對 KOL,以擴大 LADYS 作為加密貨幣社群所認同的品牌的影響力。該商品允許 LADYS 持有者表達對代幣的支持,並培養整個社區的連結感。
This entry into more traditional merchandising is expected to strengthen the sense of community among LADYS holders and increase engagement across different platforms. Merchandise can also boost the authenticity of the meme coin, drawing more people into the community, where the merchandise serves as the entry point into the LADYS community.
此次進入更傳統的行銷方式預計將增強 LADYS 持有者的社群意識,並增加跨不同平台的參與度。商品還可以提高迷因幣的真實性,吸引更多人進入社區,商品作為進入 LADYS 社區的入口。
Final words
最後的話
Merchandising is rapidly expanding alongside the rise of influencer marketing. By implementing similar strategies, meme coins can tap into the power of communities and community-building culture to create a deeper connection with potential and current holders of their token. Merchandise could enhance the authenticity of the token and drive brand loyalty and long-term success.
隨著影響力行銷的興起,商品推銷正迅速擴張。透過實施類似的策略,迷因幣可以利用社區和社區建設文化的力量,與其代幣的潛在和當前持有者建立更深入的聯繫。商品可以增強代幣的真實性並提高品牌忠誠度和長期成功。
Leveraging the power of influencer merchandising culture, meme coin communities can create a deeper connection with their fans and market themselves to new audiences, enhancing adoption.
利用影響者行銷文化的力量,迷因幣社群可以與粉絲建立更深的聯繫,並向新受眾推銷自己,從而提高採用率。
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