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围绕模因币形成的忠诚社区类似于社交媒体上有影响力的人周围的社区。模因币社区可以利用这些知识吗
In the digital realm, consumers tend to exhibit stronger loyalty toward influencers than toward traditional brands. In the past, brands relied heavily on conventional advertising methods to foster loyalty and establish an identity. However, consumers are not solely drawn to brands because of the products or services they offer and their perceived quality; rather, they are influenced by the pull exerted by influencers.
在数字领域,消费者往往对影响者表现出比传统品牌更强的忠诚度。过去,品牌严重依赖传统的广告方法来培养忠诚度并建立身份。然而,消费者不仅仅因为品牌提供的产品或服务及其感知质量而被品牌所吸引;相反,他们受到影响者施加的影响。
According to a report by Charle Agency, a marketing agency, marketers are increasingly choosing influencer marketing over traditional advertising, with the market currently valued at $21.1 billion. As stated by Hubspot, 25% of marketers collaborate with influencers to promote products, highlighting the growing prevalence of this practice and its entry into mainstream marketing channels. Furthermore, 69% of consumers trust recommendations made by influencers when making purchases, especially for new products and services.
根据营销机构 Charle Agency 的一份报告,营销人员越来越多地选择网红营销而不是传统广告,目前该市场估值为 211 亿美元。据 Hubspot 称,25% 的营销人员与有影响力的人合作推广产品,这突显了这种做法的日益盛行及其进入主流营销渠道的趋势。此外,69% 的消费者在购买时相信有影响力的人提出的建议,尤其是新产品和服务。
'Influencer-brand loyalty' is fundamentally altering brands' marketing strategies and, in turn, shaping how consumers perceive brands. Consumers are increasingly seeking brands that align with their values, beliefs, and aspirations. Influencers are well-positioned to promote products in this manner through meticulously curated content and personas, which drives consumers to follow them. In this sense, influencers have themselves become brands, compelling consumers to purchase or try products that are endorsed by their favorite influencers.
“影响者品牌忠诚度”正在从根本上改变品牌的营销策略,进而塑造消费者对品牌的看法。消费者越来越多地寻求符合他们的价值观、信仰和愿望的品牌。有影响力的人可以通过精心策划的内容和人物角色以这种方式推广产品,从而促使消费者追随他们。从这个意义上说,影响者本身已经成为品牌,迫使消费者购买或尝试他们最喜欢的影响者认可的产品。
Collectibles and virtual communities are also being impacted by influencer marketing. With the rise of social media, the world has shifted from physical collectibles to the increasing prevalence of digital collectibles. Today, influencers around the globe often release limited-edition merchandise, such as clothing, accessories, or digital assets, which their followers eagerly collect.
收藏品和虚拟社区也受到影响者营销的影响。随着社交媒体的兴起,世界已经从实体收藏品转向日益流行的数字收藏品。如今,全球各地的影响者经常发布限量版商品,例如服装、配饰或数字资产,他们的追随者热切地收集这些商品。
Consumers rush to obtain these collectibles, which provide a sense of belonging among followers as they buy into the persona and branding of the influencers who promote their products.
消费者争先恐后地购买这些收藏品,当追随者购买推广其产品的影响者的形象和品牌时,这些收藏品为追随者提供了一种归属感。
Meme coins emerge as the next merch frontier
模因币成为下一个商品前沿
Building on the similarities between influencer/follower relationships and meme coin communities, meme coins are also adopting this trend, offering a unique convergence of internet culture, community building, and an element of financial speculation. Meme coins can leverage these inherent attributes to capitalize on the surge in digital merchandising, which is sustained by the community and hype surrounding them. Since most meme coins are purely driven by their respective communities, merchandise could be the key to strengthening these communities even further.
基于影响者/追随者关系和模因币社区之间的相似性,模因币也采用了这一趋势,提供了互联网文化、社区建设和金融投机元素的独特融合。 Meme 币可以利用这些固有属性来利用数字营销的激增,而数字营销是由社区和周围的炒作维持的。由于大多数模因币纯粹是由各自的社区驱动的,因此商品可能是进一步加强这些社区的关键。
This type of branding presents a highly engaging opportunity for community-building merchandise for both the platforms and the fans. Similar to influencers, meme coins can use merch to drive the values and beliefs of a particular community. By offering merch, meme coin platforms can tap into their community's loyalty and provide fans with a tangible way to express their support.
这种类型的品牌为平台和粉丝提供了一个高度吸引人的社区建设商品机会。与影响者类似,模因币可以使用商品来推动特定社区的价值观和信仰。通过提供商品,模因币平台可以挖掘社区的忠诚度,并为粉丝提供一种表达支持的切实方式。
Case study: LADYS meme coin launches merchandising page
案例研究:LADYS meme coin 推出商品页面
One such meme coin, LADYS, which nods to a popular NFT collection, is planning to optimize a merchandising strategy, offering users a collection of t-shirts, caps, hoodies, and other items.
LADYS 就是这样一个模因币,它向流行的 NFT 系列致敬,它正计划优化销售策略,为用户提供一系列 T 恤、帽子、连帽衫和其他商品。
"LADYS is not another meme coin. LADYS is a self-organized meme coin. LADYS is the drip currency. LADYS is the points for karma, charm, and beauty. LADYS is the accumulation of clout."
“LADYS 不是另一个模因币。LADYS 是一个自组织的模因币。LADYS 是滴水货币。LADYS 是业力、魅力和美丽的积分。LADYS 是影响力的积累。”
LADYS will be launching its official merchandise page, offering its community an opportunity to showcase their love for the meme coin, specifically targeting KOLs to amplify the presence of LADYS as a brand that the crypto community is in-tune with. The merchandise allows LADYS holders to express their support for the token and foster a sense of connection across the community.
LADYS 将推出其官方商品页面,为其社区提供展示他们对 meme 币的热爱的机会,特别针对 KOL,以扩大 LADYS 作为加密货币社区所认同的品牌的影响力。该商品允许 LADYS 持有者表达他们对代币的支持,并培养整个社区的联系感。
This entry into more traditional merchandising is expected to strengthen the sense of community among LADYS holders and increase engagement across different platforms. Merchandise can also boost the authenticity of the meme coin, drawing more people into the community, where the merchandise serves as the entry point into the LADYS community.
此次进入更传统的营销方式预计将增强 LADYS 持有者的社区意识,并增加跨不同平台的参与度。商品还可以提高模因币的真实性,吸引更多人进入社区,商品作为进入 LADYS 社区的入口。
Final words
最后的话
Merchandising is rapidly expanding alongside the rise of influencer marketing. By implementing similar strategies, meme coins can tap into the power of communities and community-building culture to create a deeper connection with potential and current holders of their token. Merchandise could enhance the authenticity of the token and drive brand loyalty and long-term success.
随着影响力营销的兴起,商品推销正在迅速扩张。通过实施类似的策略,模因币可以利用社区和社区建设文化的力量,与其代币的潜在和当前持有者建立更深入的联系。商品可以增强代币的真实性并提高品牌忠诚度和长期成功。
Leveraging the power of influencer merchandising culture, meme coin communities can create a deeper connection with their fans and market themselves to new audiences, enhancing adoption.
利用影响者营销文化的力量,模因币社区可以与粉丝建立更深层次的联系,并向新受众推销自己,从而提高采用率。
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