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無論好壞,Meme 幣都主導了 2024 年的加密貨幣敘事。它們的市值為 550 億美元,目前佔整個加密貨幣市場的 2% 以上。
Meme coins have had a wild ride in 2024, becoming a major force in the crypto market. With a combined market cap of $55 billion, they now account for over 2% of the total market. This is a remarkable achievement, especially for leading tokens like DOGE and SHIB, which started out as purely speculative digital currencies that were created and traded for fun.
Meme 幣在 2024 年經歷了瘋狂的發展,成為加密貨幣市場的主要力量。它們的總市值達到 550 億美元,目前佔整個市場的 2% 以上。這是一項了不起的成就,特別是對於像 DOGE 和 SHIB 這樣的領先代幣來說,這些代幣最初只是為了好玩而創建和交易的純粹投機性數位貨幣。
Despite the impressive gains, meme coins are still plagued by a lack of long-term sustainability and utility. Unlike major cryptocurrencies such as Bitcoin, Ethereum, and Solana, which are used to power a wide range of DeFi functionalities, most meme coins have not found their footing in this area. This is largely due to the fact that these tokens were not designed with utility in mind. Most meme coins are still being created to capitalize on viral trends and memes, which means that most tokens also die out once the hype or related trend is over.
儘管取得了令人印象深刻的收益,但模因幣仍然受到缺乏長期可持續性和實用性的困擾。與比特幣、以太坊和 Solana 等用於支援廣泛的 DeFi 功能的主要加密貨幣不同,大多數 meme 代幣尚未在這一領域站穩腳跟。這主要是因為這些代幣在設計時並未考慮到實用性。大多數模因幣仍在創建中,以利用病毒趨勢和模因,這意味著一旦炒作或相關趨勢結束,大多數代幣也會消失。
This is a concerning trend, which is leading meme coins to be classified as mere pump-and-dump tokens rather than value-driven assets.
這是一個令人擔憂的趨勢,它導致模因幣被歸類為純粹的拉高拋售代幣,而不是價值驅動的資產。
Less Speculation, More Ecosystem Building
減少投機,強化生態系統建設
For meme coins to be recognized as a sustainable asset within the crypto market, their developers must pivot their approach. As we have seen time and time again, projects that are driven solely by viral marketing and hype tend to fizzle out very quickly. Instead, meme coins developers should focus on highlighting utility, building a complete DeFi ecosystem where their tokens can be utilized to achieve value-added services – such as staking, liquidity provisions, gaming, NFTs, and payment services.
為了使模因幣被認為是加密市場中的可持續資產,其開發者必須調整他們的方法。正如我們一次又一次看到的那樣,僅由病毒式行銷和炒作驅動的專案往往很快就會失敗。相反,meme 幣開發商應該專注於強調實用性,建立一個完整的 DeFi 生態系統,利用他們的代幣來實現增值服務——例如質押、流動性供應、遊戲、NFT 和支付服務。
The primary goal of every meme coin developer should be to create a community-first approach. These tokens must have a viable real-world use case and aim to build a strong and engaged community. Members should be able to find a practical use for their assets, rather than simply holding the token and waiting for the price to increase.
每個模因幣開發人員的主要目標應該是創建社區優先的方法。這些代幣必須具有可行的現實用例,並旨在建立一個強大且積極參與的社群。會員應該能夠找到其資產的實際用途,而不是簡單地持有代幣並等待價格上漲。
The next step should be to explore partnership opportunities. One of the biggest problems with meme coins today is the lack of credibility. Scams, rug pulls, pump-and-dump schemes, and fake endorsements have plagued the meme coin community’s trust, leading to concerns from prominent figures like Ethereum’s Vitalik Buterin.
下一步應該是探索合作機會。如今模因幣最大的問題之一是缺乏可信度。詐騙、炒作、拉高拋售計畫和虛假背書已經困擾著迷因幣社群的信任,引起了以太坊 Vitalik Buterin 等知名人士的擔憂。
This is why developers need to establish long-term partnerships with other brands and projects throughout the industry. Partnerships demonstrate a token’s long-term ambitions and serve as a testament to the industry’s overall trust in the project. At the same time, these tokens should also have a philanthropic angle. Meme coins are all about the community, and there should be strategic initiatives to give back to society.
這就是為什麼開發商需要與整個行業的其他品牌和專案建立長期合作夥伴關係。合作夥伴關係展示了代幣的長期雄心,並證明了該行業對該項目的整體信任。同時,這些代幣也應該具有慈善角度。 Meme幣都是關於社區的,應該有回饋社會的策略性舉措。
Incorporating these aspects into a meme coin’s development cycle can help to create an ecosystem where users can enjoy the fun and speculative side of these tokens while also receiving real-life value for their investments. And it’s not just a conceptual idea. New tokens are already making significant strides with an ecosystem approach, such as LAIKA.
將這些面向納入迷因幣的開發週期有助於創建一個生態系統,讓用戶可以享受這些代幣的樂趣和投機性,同時也獲得其投資的現實生活價值。這不僅僅是一個概念性的想法。新代幣已經透過生態系統方法取得了重大進展,例如 LAIKA。
Learning from LAIKA’s Ecosystem Approach
學習 LAIKA 的生態系方法
Launched earlier this year, LAIKA is the latest Solana-based meme coin to hit the market, completing its TGE in early June. However, unlike most Solana meme coins, LAIKA has launched with a vast ecosystem, allowing its community to access various DeFi services.
LAIKA 於今年早些時候推出,是最新上市的基於 Solana 的 meme 代幣,並於 6 月初完成了 TGE。然而,與大多數 Solana meme 幣不同,LAIKA 推出了一個龐大的生態系統,允許其社群存取各種 DeFi 服務。
The meme coin’s ecosystem boasts seven core components. First, there’s the LAIKA token, which is currently listed on CEXs – Bitget and MEXC – and leading DEXs, Jupiter and Raydium. Then, there’s the LAIKAVERSE, a fully immersive Web3 metaverse platform that enables users to choose an avatar and generate rewards through in-game resources. There’s the LAIKA WALLET, a multi-chain Web3 crypto wallet that supports transactions for 100+ coins and is available on the Google Play Store and Apple App Store.
模因幣的生態系統擁有七個核心組成部分。首先是 LAIKA 代幣,目前已在 CEX(Bitget 和 MEXC)以及領先的 DEX(Jupiter 和 Raydium)上上市。然後,還有 LAIKAVERSE,一個完全沉浸式的 Web3 元宇宙平台,用戶可以選擇頭像並透過遊戲內資源產生獎勵。 LAIKA WALLET 是一款多鏈 Web3 加密錢包,支援 100 多種代幣交易,可在 Google Play 商店和 Apple App Store 上購買。
LAIKA also has an upcoming free-to-play Moon Mission mobile game, which will integrate NFTs and different GameFi mechanics. The developers are further planning to introduce LAIKA’s own exclusive blockchain network.
LAIKA 還推出了一款即將推出的免費月球任務手機遊戲,將整合 NFT 和不同的 GameFi 機制。開發人員還計劃推出LAIKA自己的專屬區塊鏈網路。
While focusing on these ecosystem elements, LAIKA has also developed a viral marketing campaign to create engagement within its community. Earlier this year, the developers announced the Moon Mission, sending a toy dog into Earth’s lower orbit. This initiative paid homage to the token’s name and was streamed live on their YouTube channel.
在關注這些生態系統元素的同時,LAIKA 也開發了病毒式行銷活動,以提高社區的參與度。今年早些時候,開發商宣布了月球任務,將一隻玩具狗送入地球的低軌道。這一舉措向代幣的名字致敬,並在他們的 YouTube 頻道上進行了現場直播。
Concluding Thoughts
結論性思考
LAIKA serves as a prime example of how meme coin developers can prioritize building a strong community and ecosystem. It enables users to capitalize on different Web3 and DeFi features with their assets. It shows that meme coins can retain their fun, humorous, light-hearted traits while also driving wider utility across the market. It’s also crucial for users to identify tokens that have long-term goals, rather than those that only bet on speculative trading.
LAIKA 是迷因幣開發商如何優先建立強大的社區和生態系統的典型例子。它使用戶能夠利用其資產利用不同的 Web3 和 DeFi 功能。它表明模因幣可以保留其有趣、幽默、輕鬆的特徵,同時也可以在整個市場上推動更廣泛的效用。對於用戶來說,識別具有長期目標的代幣,而不是那些只押注投機交易的代幣也至關重要。
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