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无论好坏,Meme 币都主导了 2024 年的加密货币叙事。它们的市值为 550 亿美元,目前占整个加密货币市场的 2% 以上。
Meme coins have had a wild ride in 2024, becoming a major force in the crypto market. With a combined market cap of $55 billion, they now account for over 2% of the total market. This is a remarkable achievement, especially for leading tokens like DOGE and SHIB, which started out as purely speculative digital currencies that were created and traded for fun.
Meme 币在 2024 年经历了疯狂的发展,成为加密货币市场的主要力量。它们的总市值达到 550 亿美元,目前占整个市场的 2% 以上。这是一项了不起的成就,特别是对于像 DOGE 和 SHIB 这样的领先代币来说,这些代币最初只是为了好玩而创建和交易的纯粹投机性数字货币。
Despite the impressive gains, meme coins are still plagued by a lack of long-term sustainability and utility. Unlike major cryptocurrencies such as Bitcoin, Ethereum, and Solana, which are used to power a wide range of DeFi functionalities, most meme coins have not found their footing in this area. This is largely due to the fact that these tokens were not designed with utility in mind. Most meme coins are still being created to capitalize on viral trends and memes, which means that most tokens also die out once the hype or related trend is over.
尽管取得了令人印象深刻的收益,模因币仍然受到缺乏长期可持续性和实用性的困扰。与比特币、以太坊和 Solana 等用于支持广泛的 DeFi 功能的主要加密货币不同,大多数 meme 代币尚未在这一领域站稳脚跟。这主要是因为这些代币在设计时并未考虑到实用性。大多数模因币仍在创建中,以利用病毒趋势和模因,这意味着一旦炒作或相关趋势结束,大多数代币也会消失。
This is a concerning trend, which is leading meme coins to be classified as mere pump-and-dump tokens rather than value-driven assets.
这是一个令人担忧的趋势,它导致模因币被归类为纯粹的拉高抛售代币,而不是价值驱动的资产。
Less Speculation, More Ecosystem Building
减少投机,加强生态系统建设
For meme coins to be recognized as a sustainable asset within the crypto market, their developers must pivot their approach. As we have seen time and time again, projects that are driven solely by viral marketing and hype tend to fizzle out very quickly. Instead, meme coins developers should focus on highlighting utility, building a complete DeFi ecosystem where their tokens can be utilized to achieve value-added services – such as staking, liquidity provisions, gaming, NFTs, and payment services.
为了使模因币被认为是加密市场中的可持续资产,其开发者必须调整他们的方法。正如我们一次又一次看到的那样,仅由病毒式营销和炒作驱动的项目往往很快就会失败。相反,meme 币开发商应该专注于强调实用性,建立一个完整的 DeFi 生态系统,利用他们的代币来实现增值服务——例如质押、流动性供应、游戏、NFT 和支付服务。
The primary goal of every meme coin developer should be to create a community-first approach. These tokens must have a viable real-world use case and aim to build a strong and engaged community. Members should be able to find a practical use for their assets, rather than simply holding the token and waiting for the price to increase.
每个模因币开发人员的主要目标应该是创建社区优先的方法。这些代币必须具有可行的现实用例,并旨在建立一个强大且积极参与的社区。会员应该能够找到其资产的实际用途,而不是简单地持有代币并等待价格上涨。
The next step should be to explore partnership opportunities. One of the biggest problems with meme coins today is the lack of credibility. Scams, rug pulls, pump-and-dump schemes, and fake endorsements have plagued the meme coin community’s trust, leading to concerns from prominent figures like Ethereum’s Vitalik Buterin.
下一步应该是探索合作机会。如今模因币最大的问题之一是缺乏可信度。诈骗、炒作、拉高抛售计划和虚假背书已经困扰着模因币社区的信任,引起了以太坊 Vitalik Buterin 等知名人士的担忧。
This is why developers need to establish long-term partnerships with other brands and projects throughout the industry. Partnerships demonstrate a token’s long-term ambitions and serve as a testament to the industry’s overall trust in the project. At the same time, these tokens should also have a philanthropic angle. Meme coins are all about the community, and there should be strategic initiatives to give back to society.
这就是为什么开发商需要与整个行业的其他品牌和项目建立长期合作伙伴关系。合作伙伴关系展示了代币的长期雄心,并证明了行业对该项目的整体信任。同时,这些代币也应该具有慈善角度。 Meme币都是关于社区的,应该有回馈社会的战略举措。
Incorporating these aspects into a meme coin’s development cycle can help to create an ecosystem where users can enjoy the fun and speculative side of these tokens while also receiving real-life value for their investments. And it’s not just a conceptual idea. New tokens are already making significant strides with an ecosystem approach, such as LAIKA.
将这些方面纳入模因币的开发周期有助于创建一个生态系统,让用户可以享受这些代币的乐趣和投机性,同时也获得其投资的现实生活价值。这不仅仅是一个概念性的想法。新代币已经通过生态系统方法取得了重大进展,例如 LAIKA。
Learning from LAIKA’s Ecosystem Approach
学习 LAIKA 的生态系统方法
Launched earlier this year, LAIKA is the latest Solana-based meme coin to hit the market, completing its TGE in early June. However, unlike most Solana meme coins, LAIKA has launched with a vast ecosystem, allowing its community to access various DeFi services.
LAIKA 于今年早些时候推出,是最新上市的基于 Solana 的 meme 代币,并于 6 月初完成了 TGE。然而,与大多数 Solana meme 币不同,LAIKA 推出了一个庞大的生态系统,允许其社区访问各种 DeFi 服务。
The meme coin’s ecosystem boasts seven core components. First, there’s the LAIKA token, which is currently listed on CEXs – Bitget and MEXC – and leading DEXs, Jupiter and Raydium. Then, there’s the LAIKAVERSE, a fully immersive Web3 metaverse platform that enables users to choose an avatar and generate rewards through in-game resources. There’s the LAIKA WALLET, a multi-chain Web3 crypto wallet that supports transactions for 100+ coins and is available on the Google Play Store and Apple App Store.
模因币的生态系统拥有七个核心组成部分。首先是 LAIKA 代币,目前已在 CEX(Bitget 和 MEXC)以及领先的 DEX(Jupiter 和 Raydium)上上市。然后,还有 LAIKAVERSE,一个完全沉浸式的 Web3 元宇宙平台,用户可以选择头像并通过游戏内资源生成奖励。 LAIKA WALLET 是一款多链 Web3 加密钱包,支持 100 多种代币交易,可在 Google Play 商店和 Apple App Store 上购买。
LAIKA also has an upcoming free-to-play Moon Mission mobile game, which will integrate NFTs and different GameFi mechanics. The developers are further planning to introduce LAIKA’s own exclusive blockchain network.
LAIKA 还推出了一款即将推出的免费月球任务手机游戏,该游戏将集成 NFT 和不同的 GameFi 机制。开发商还计划推出LAIKA自己的专属区块链网络。
While focusing on these ecosystem elements, LAIKA has also developed a viral marketing campaign to create engagement within its community. Earlier this year, the developers announced the Moon Mission, sending a toy dog into Earth’s lower orbit. This initiative paid homage to the token’s name and was streamed live on their YouTube channel.
在关注这些生态系统元素的同时,LAIKA 还开发了病毒式营销活动,以提高社区的参与度。今年早些时候,开发商宣布了月球任务,将一只玩具狗送入地球的低轨道。这一举措向代币的名字致敬,并在他们的 YouTube 频道上进行了现场直播。
Concluding Thoughts
结论性思考
LAIKA serves as a prime example of how meme coin developers can prioritize building a strong community and ecosystem. It enables users to capitalize on different Web3 and DeFi features with their assets. It shows that meme coins can retain their fun, humorous, light-hearted traits while also driving wider utility across the market. It’s also crucial for users to identify tokens that have long-term goals, rather than those that only bet on speculative trading.
LAIKA 是模因币开发商如何优先建立强大的社区和生态系统的一个典型例子。它使用户能够利用其资产利用不同的 Web3 和 DeFi 功能。它表明模因币可以保留其有趣、幽默、轻松的特征,同时也可以在整个市场上推动更广泛的效用。对于用户来说,识别具有长期目标的代币,而不是那些只押注于投机交易的代币也至关重要。
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