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加密貨幣新聞文章

曼城與加密貨幣巨頭 OKX 揭開了突破性的 NFT 合作夥伴關係

2024/04/29 16:17

曼城與加密貨幣交易所 OKX 合作,推出了一系列與專屬實體運動球衣相關的獨特的不可替代代幣 (NFT)。這些 NFT 為球迷提供了擁有由著名藝術家 Christian Jeffery 設計的特別版球衣的機會,球衣上印有蘭開夏郡和曼徹斯特的標誌。根據每件 NFT 的稀有程度,球迷可能會贏得定制球衣、VIP 遊覽或比賽門票等體驗,從而模糊數字和有形收藏品之間的界限,並增強球迷參與度。

曼城與加密貨幣巨頭 OKX 揭開了突破性的 NFT 合作夥伴關係

Manchester City and OKX Forge Groundbreaking Partnership to Revolutionize Fan Engagement with Unveiling of Exclusive NFT Collection

曼城與 OKX 建立突破性合作關係,推出獨家 NFT 系列,徹底改變球迷參與度

Yerevan, Armenia (CoinChapter.com) - Manchester City Football Club and renowned cryptocurrency exchange OKX have embarked on a transformative collaboration to introduce a novel concept in sports collectibles. The alliance will culminate in the launch of an exclusive collection of non-fungible tokens (NFTs) that seamlessly blend the virtual realm with exclusive physical sports memorabilia.

亞美尼亞埃里溫 (CoinChapter.com) - 曼城足球俱樂部和著名的加密貨幣交易所 OKX 已開始進行變革性合作,在體育收藏領域引入新穎的概念。該聯盟最終將推出一系列獨家不可替代的代幣(NFT),將虛擬領域與獨家實體運動紀念品無縫融合。

City Stars Edition: The Roses and the Bees Jerseys by OKX and Manchester City

城市之星版:OKX 和曼城的玫瑰和蜜蜂球衣

This groundbreaking initiative empowers fans to acquire digital tokens on OKX, unlocking the potential to claim limited-edition jerseys and unparalleled experiences on matchdays. The NFTs are meticulously designed to reflect varying degrees of rarity, bestowing owners with coveted prizes ranging from personalized jerseys to exclusive VIP tours and premium match tickets.

這項突破性舉措使球迷能夠在 OKX 上獲得數位代幣,從而釋放在比賽日領取限量版球衣和無與倫比的體驗的潛力。 NFT 經過精心設計,反映了不同程度的稀有程度,為所有者提供了令人垂涎的獎品,從個性化球衣到獨家 VIP 遊覽和高級比賽門票。

The bespoke jerseys, adorned with the iconic Lancashire rose and Manchester worker bee, are the brainchild of celebrated artist Christian Jeffery, imbuing the collection with a touch of artistic brilliance.

訂製球衣飾有標誌性的蘭開夏玫瑰和曼徹斯特工蜂,是著名藝術家克里斯蒂安傑弗瑞 (Christian Jeffery) 的創意,為該系列注入了一絲藝術氣息。

Insights from the Masterminds Behind the Project

專案背後策劃者的見解

Haider Rafique, Global Chief Marketing Officer of OKX, and Nuria Tarré, Chief Marketing & Fan Experience Officer of Manchester City, offer profound insights into the genesis of this innovative project. Rafique elucidates the intricate algorithm that determines the rarity of each NFT, hinting at the potential for rare NFTs to grant fans unforgettable experiences such as playing on the hallowed turf of the Etihad Stadium and securing premium matchday privileges.

OKX 全球行銷長 Haider Rafique 和曼城首席行銷和球迷體驗長 Nuria Tarré 對這項創新項目的起源提供了深刻的見解。 Rafique 闡明了決定每個 NFT 稀有性的複雜演算法,暗示稀有 NFT 有可能為球迷帶來難忘的體驗,例如在阿提哈德體育場的神聖草坪上比賽並獲得高級比賽日特權。

Tarré emphasizes the burgeoning significance of digital ownership in the modern era, remarking, "Owning something digitally changes how fans connect with the club." She further elaborates on the club's unwavering commitment to harnessing emerging web technologies to enhance fan engagement, declaring, "We want to continue to explore and utilize new technologies to improve the fan experience."

塔雷強調了數位所有權在現代的新興重要性,並表示:“擁有數位化的東西會改變球迷與俱樂部的聯繫方式。”她進一步闡述了俱樂部對利用新興網路技術來提高球迷參與度的堅定承諾,並宣稱:“我們希望繼續探索和利用新技術來改善球迷體驗。”

The "Roses and the Bees" NFT Jersey: Bridging the Digital and Physical Realms

「玫瑰與蜜蜂」NFT 球衣:架起數位與實體領域的橋樑

This novel partnership serves as a cornerstone of Manchester City's strategic vision to seamlessly integrate cutting-edge technology into the fan experience. The club's previous ventures into the realm of digital innovation include collaborations with the virtual platform Roblox.

這種新穎的合作關係是曼城將尖端技術無縫融入球迷體驗的策略願景的基石。該俱樂部先前涉足數位創新領域的嘗試包括與虛擬平台 Roblox 的合作。

Rafique extols the transformative impact of the past three years in shaping the intersection of sports fandom and technology, noting, "We're building an ecosystem, not just making products," alluding to the anticipation of future groundbreaking developments.

拉菲克讚揚了過去三年在塑造體育迷和技術交叉方面所產生的變革性影響,並指出,“我們正在建立一個生態系統,而不僅僅是製造產品”,暗指對未來突破性發展的預期。

OKX's Ascendant Role in Manchester City's Ecosystem

OKX 在曼城生態系中的崛起作用

Since the inception of their partnership in March 2022, OKX's presence within the Manchester City ecosystem has steadily expanded, culminating in its sponsorship of the club's training and matchday kits. This burgeoning alliance underscores the unwavering commitment to forging innovative pathways for connecting with fans worldwide.

自 2022 年 3 月建立合作夥伴關係以來,OKX 在曼城生態系統中的影響力穩步擴大,最終贊助了俱樂部的訓練和比賽裝備。這個蓬勃發展的聯盟凸顯了我們堅定不移地致力於打造創新途徑,與全球粉絲建立聯繫。

The "City Stars Edition: The Roses and the Bees" NFT campaign redefines the concept of sports collectibles, harmoniously blending digital assets with tangible experiences. It epitomizes the convergence of sports and technology, paving the way for novel modes of fan engagement and fostering deeper connections between supporters and their cherished teams.

「城市之星版:玫瑰與蜜蜂」NFT活動重新定義了運動收藏品的概念,將數位資產與有形體驗和諧地融合在一起。它體現了體育與技術的融合,為粉絲參與的新穎模式鋪平了道路,並在支持者與其珍惜的球隊之間建立了更深的聯繫。

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