曼城与加密货币巨头 OKX 揭开了突破性的 NFT 合作伙伴关系

曼城与加密货币交易所 OKX 合作，推出了一系列与专属实体运动球衣相关的独特的不可替代代币 (NFT)。这些 NFT 为球迷提供了拥有由著名艺术家 Christian Jeffery 设计的特别版球衣的机会，球衣上印有兰开夏郡和曼彻斯特的标志。根据每件 NFT 的稀有程度，球迷可能会赢得定制球衣、VIP 游览或比赛门票等体验，从而模糊数字和有形收藏品之间的界限，并增强球迷参与度。

Manchester City and OKX Forge Groundbreaking Partnership to Revolutionize Fan Engagement with Unveiling of Exclusive NFT Collection

曼城与 OKX 建立突破性合作伙伴关系，推出独家 NFT 系列，彻底改变球迷参与度

Yerevan, Armenia (CoinChapter.com) - Manchester City Football Club and renowned cryptocurrency exchange OKX have embarked on a transformative collaboration to introduce a novel concept in sports collectibles. The alliance will culminate in the launch of an exclusive collection of non-fungible tokens (NFTs) that seamlessly blend the virtual realm with exclusive physical sports memorabilia.

亚美尼亚埃里温 (CoinChapter.com) - 曼城足球俱乐部和著名的加密货币交易所 OKX 已开始进行变革性合作，在体育收藏品领域引入新颖的概念。该联盟最终将推出一系列独家的不可替代代币（NFT），将虚拟领域与独家实体体育纪念品无缝融合。

City Stars Edition: The Roses and the Bees Jerseys by OKX and Manchester City

城市之星版：OKX 和曼城的玫瑰和蜜蜂球衣

This groundbreaking initiative empowers fans to acquire digital tokens on OKX, unlocking the potential to claim limited-edition jerseys and unparalleled experiences on matchdays. The NFTs are meticulously designed to reflect varying degrees of rarity, bestowing owners with coveted prizes ranging from personalized jerseys to exclusive VIP tours and premium match tickets.

这一突破性举措使球迷能够在 OKX 上获取数字代币，从而释放在比赛日领取限量版球衣和无与伦比的体验的潜力。 NFT 经过精心设计，反映了不同程度的稀有程度，为所有者提供了令人垂涎的奖品，从个性化球衣到独家 VIP 游览和高级比赛门票。

The bespoke jerseys, adorned with the iconic Lancashire rose and Manchester worker bee, are the brainchild of celebrated artist Christian Jeffery, imbuing the collection with a touch of artistic brilliance.

定制球衣饰有标志性的兰开夏玫瑰和曼彻斯特工蜂，是著名艺术家克里斯蒂安·杰弗里 (Christian Jeffery) 的创意，为该系列注入了一丝艺术气息。

Insights from the Masterminds Behind the Project

项目背后策划者的见解

Haider Rafique, Global Chief Marketing Officer of OKX, and Nuria Tarré, Chief Marketing & Fan Experience Officer of Manchester City, offer profound insights into the genesis of this innovative project. Rafique elucidates the intricate algorithm that determines the rarity of each NFT, hinting at the potential for rare NFTs to grant fans unforgettable experiences such as playing on the hallowed turf of the Etihad Stadium and securing premium matchday privileges.

OKX 全球首席营销官 Haider Rafique 和曼城首席营销和球迷体验官 Nuria Tarré 对这一创新项目的起源提供了深刻的见解。 Rafique 阐明了决定每个 NFT 稀有性的复杂算法，暗示稀有 NFT 有可能为球迷带来难忘的体验，例如在阿提哈德体育场的神圣草坪上比赛并获得高级比赛日特权。

Tarré emphasizes the burgeoning significance of digital ownership in the modern era, remarking, "Owning something digitally changes how fans connect with the club." She further elaborates on the club's unwavering commitment to harnessing emerging web technologies to enhance fan engagement, declaring, "We want to continue to explore and utilize new technologies to improve the fan experience."

塔雷强调了数字所有权在现代的新兴重要性，并表示：“拥有数字化的东西会改变球迷与俱乐部的联系方式。”她进一步阐述了俱乐部对利用新兴网络技术来提高球迷参与度的坚定承诺，并宣称：“我们希望继续探索和利用新技术来改善球迷体验。”

The "Roses and the Bees" NFT Jersey: Bridging the Digital and Physical Realms

“玫瑰和蜜蜂”NFT 球衣：架起数字和物理领域的桥梁

This novel partnership serves as a cornerstone of Manchester City's strategic vision to seamlessly integrate cutting-edge technology into the fan experience. The club's previous ventures into the realm of digital innovation include collaborations with the virtual platform Roblox.

这种新颖的合作伙伴关系是曼城将尖端技术无缝融入球迷体验的战略愿景的基石。该俱乐部之前涉足数字创新领域的尝试包括与虚拟平台 Roblox 的合作。

Rafique extols the transformative impact of the past three years in shaping the intersection of sports fandom and technology, noting, "We're building an ecosystem, not just making products," alluding to the anticipation of future groundbreaking developments.

拉菲克赞扬了过去三年在塑造体育迷和技术交叉方面所产生的变革性影响，并指出，“我们正在建立一个生态系统，而不仅仅是制造产品”，暗指对未来突破性发展的预期。

OKX's Ascendant Role in Manchester City's Ecosystem

OKX 在曼城生态系统中的崛起作用

Since the inception of their partnership in March 2022, OKX's presence within the Manchester City ecosystem has steadily expanded, culminating in its sponsorship of the club's training and matchday kits. This burgeoning alliance underscores the unwavering commitment to forging innovative pathways for connecting with fans worldwide.

自 2022 年 3 月建立合作伙伴关系以来，OKX 在曼城生态系统中的影响力稳步扩大，最终赞助了俱乐部的训练和比赛装备。这一蓬勃发展的联盟凸显了我们坚定不移地致力于打造创新途径，与全球粉丝建立联系。

The "City Stars Edition: The Roses and the Bees" NFT campaign redefines the concept of sports collectibles, harmoniously blending digital assets with tangible experiences. It epitomizes the convergence of sports and technology, paving the way for novel modes of fan engagement and fostering deeper connections between supporters and their cherished teams.

“城市之星版：玫瑰与蜜蜂”NFT活动重新定义了体育收藏品的概念，将数字资产与有形体验和谐地融合在一起。它体现了体育与技术的融合，为粉丝参与的新颖模式铺平了道路，并在支持者与其珍视的球队之间建立了更深层次的联系。