Heritage Distilling 推出比特幣財政部政策聲明

為公司引領工藝品電子商務領域接受比特幣作為支付方式並持有比特幣作為戰略資產奠定了基礎

Craft spirits innovator to accept bitcoin as a form of payment for online e-commerce sales and to acquire and hold bitcoin as an asset

工藝烈酒創新者接受比特幣作為線上電子商務銷售的支付方式，並收購和持有比特幣作為資產

GIG HARBOR, WA, January 10, 2025 – Heritage Distilling Holding Company, Inc. (NASDAQ: CASK) (“HDC” or “Heritage” or the “Company”), a leading craft distiller of innovative premium brands, announced today that its Board of Directors has approved the adoption and release of a Bitcoin Treasury Policy Statement (the “Policy Statement”), as part of a broader corporate sales and treasury diversification strategy. This follows the recent formation of the Board’s Technology and Cryptocurrency Committee chaired by Matt Swann, an internationally regarded leader in the technology and digital payments space.

華盛頓州吉格港，2025 年1 月10 日– Heritage Distilling Holding Company, Inc.（納斯達克股票代碼：CASK）（“HDC”或“Heritage”或“公司”）是一家領先的創新優質品牌精釀蒸餾廠，今天宣布其董事會已批准通過並發布比特幣財務政策聲明（「政策聲明」），作為更廣泛的企業銷售和財務多元化策略的一部分。在此之前，董事會技術和加密貨幣委員會最近成立，由技術和數位支付領域國際知名領導者 Matt Swann 擔任主席。

The Policy Statement discusses the Company’s long-term belief in bitcoin as a strategic asset, recognizing the millions of consumers who already hold and use bitcoin as an asset and as currency on a regular basis, along with bitcoin’s rapid and growing adoption among the broader population, financial institutions and policy makers. In addition, the Financial Accounting Standards Board’s 2023 adoption of a new policy allowing public companies to mark bitcoin to fair value as an asset makes it easier for such companies to hold and use bitcoin for accounting purposes.

該政策聲明討論了公司對比特幣作為戰略資產的長期信念，認識到已經定期持有和使用比特幣作為資產和貨幣的數百萬消費者，以及比特幣在更廣泛的人群中迅速且日益增長的採用、金融機構和政策制定者。此外，財務會計準則委員會於 2023 年通過了一項新政策，允許上市公司將比特幣作為資產以公允價值標記，這使得此類公司更容易出於會計目的持有和使用比特幣。

The Policy Statement notes:

政策聲明指出：

“As a company producing products for sale to consumers, the Company also believes its risk is mitigated by the fact that it can leverage the lower cost of goods required to produce and sell such products relative to the retail value it can sell those products for to consumers. In this way, the Company as a consumer product company is uniquely positioned to sell its products and services in return for bitcoin as a form of payment knowing that even if the price of bitcoin falls at any given time, the Company has a built-in margin that gives it a cushion that other traditional investors acquiring bitcoin do not have if they purchased their bitcoin using fiat currency. The benefits of attracting a new set of buyers, consumers and fans along with the margin cushion the Company can create, coupled with the potential to see bitcoin increase in value, more than offsets the risk of loss if the price of bitcoin were to fall at any one time or over a given period of time.” 

「作為一家生產向消費者銷售產品的公司，該公司還認為，其風險得到了緩解，因為它可以利用生產和銷售此類產品所需的較低商品成本（相對於其可以銷售這些產品的零售價值）消費者。透過這種方式，公司作為消費品公司處於獨特的地位，可以銷售其產品和服務以換取比特幣作為一種支付方式，因為知道即使比特幣的價格在任何給定時間下跌，公司也有內建的保證金給了它一個緩衝，這是其他購買比特幣的傳統投資者使用法定貨幣購買比特幣時所沒有的。吸引一群新買家、消費者和粉絲的好處以及公司可以創造的保證金緩衝，再加上比特幣升值的潛力，足以抵消如果比特幣價格下跌至任何一次或在給定的一段時間內。

Justin Stiefel, Chief Executive Officer of HDC, commented, “Heritage has always been an innovator and once again we are leading the way in the craft spirits space as we prepare to accept bitcoin as a form of payment for online e-commerce sales and to acquire and hold bitcoin as an asset. As noted in our policy statement, unlike traditional investors who purchase bitcoin with cash and are immediately subject to potential pricing volatility, as a company producing goods for sale, acceptable margins between the retail price of our products and their cost of production is expected to offset potential fluctuations in the value of bitcoin we accept as payment. This provides us considerable financial flexibility as we develop product offerings for users and enthusiasts of bitcoin.” 

HDC 執行長 Justin Stiefel 評論道：「Heritage 一直是創新者，我們再次在精釀烈酒領域處於領先地位，我們準備接受比特幣作為在線電子商務銷售的支付方式，並獲取並持有比特幣作為資產。正如我們的政策聲明中所指出的，與用現金購買比特幣並立即受到潛在價格波動影響的傳統投資者不同，作為一家生產待售商品的公司，我們產品的零售價與其生產成本之間可接受的利潤預計將被抵消我們接受作為付款的比特幣價值的潛在波動。這為我們為比特幣用戶和愛好者開發產品提供了相當大的財務靈活性。

With the adoption of the Bitcoin Policy Statement, the Company’s Technology and Cryptocurrency Committee will now craft a formal Bitcoin Treasury Policy for Board approval, which would then allow the Company to begin accepting, acquiring, holding and using bitcoin in its daily business, including as a form of payment from its customers and as a form of payment to its vendors.

隨著比特幣政策聲明的通過，公司的技術和加密貨幣委員會現在將制定正式的比特幣財務政策供董事會批准，這將允許公司開始在日常業務中接受、獲取、持有和使用比特幣，包括客戶的付款方式以及向供應商的付款方式。

Commenting on the Policy Statement, Matt Swann, Chairman of the Technology and Cryptocurrency Committee, noted, “I am excited to lead this committee as we prepare Heritage to begin accepting bitcoin as a form of payment and acquiring or holding bitcoin as a company asset. The growth of bitcoin is still in its early stages and the opportunity for companies to accept bitcoin as payment is substantial. Preparing to be a leader in the craft distilling space by utilizing bitcoin is further proof Heritage is a trailblazer that thinks beyond its peers to reach new customers and improve their consumer journey.” 

科技與加密貨幣委員會主席 Matt Swann 在評論政策聲明時指出：「我很高興能夠領導這個委員會，因為我們正在準備開始接受比特幣作為支付方式，並收購或持有比特幣作為公司資產。比特幣的成長仍處於早期階段，公司接受比特幣作為支付方式的機會很大。準備利用比特幣成為精釀蒸餾領域的領導者，進一步證明了 Heritage 是一個開拓者，其思維超越同行，能夠吸引新客戶並改善他們的消費旅程。

About Heritage Distilling Company, Inc.

關於 Heritage Distilling Company, Inc.

Heritage is among the premier independent craft distilleries in the United States offering a variety of whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage has been North America’s most awarded craft distillery by the American Distilling Institute for ten consecutive years out of the more than 2,600 craft producers. Beyond this remarkable achievement, Heritage has also garnered numerous Best of Class, Double Gold, and Gold medals at esteemed national and international spirits competitions. As one of the largest craft spirits producers on the West Coast by revenue, the company is expanding its presence nationwide through a diverse range of sales channels, including wholesale, on-premises venues, e-commerce, and the innovative Tribal Beverage Network (TBN). The TBN initiative, a groundbreaking collaboration with Native American tribes, focuses on developing Heritage-branded distilleries, unique tribal brands, and tasting rooms tailored to tribal communities. By serving patrons of tribal casinos and entertainment venues, the TBN creates meaningful economic and social benefits for participating tribes, while providing an additional avenue for tribes to exercise and strengthen their sovereignty. This unique partnership reflects Heritage’s commitment to innovation, community engagement

Heritage 是美國首屈一指的獨立精釀釀酒廠之一，提供各種威士忌、伏特加、琴酒、蘭姆酒和即飲罐裝雞尾酒。 Heritage 連續十年從美國蒸餾學會 (American Distilling Institute) 評選的 2,600 多家精釀啤酒生產商中脫穎而出，成為北美獲獎最多的精釀釀酒廠。除了這項非凡成就之外，Heritage 還在著名的國內和國際烈酒比賽中獲得了無數最佳獎牌、雙金獎和金牌。作為西海岸收入最大的精釀烈酒生產商之一，該公司正在透過多種銷售管道在全國擴大業務，包括批發、現場場所、電子商務和創新的部落飲料網路 (TBN) ）。 TBN 計劃是與美洲原住民部落的突破性合作，專注於開發傳統品牌釀酒廠、獨特的部落品牌以及為部落社區量身定制的品酒室。透過為部落賭場和娛樂場所的顧客提供服務，TBN 為參與部落創造了有意義的經濟和社會效益，同時為部落行使和加強主權提供了額外的途徑。這種獨特的合作夥伴關係體現了 Heritage 對創新和社區參與的承諾