Heritage Distilling 推出比特币财政部政策声明

为公司引领工艺品电子商务领域接受比特币作为支付方式并持有比特币作为战略资产奠定了基础

Craft spirits innovator to accept bitcoin as a form of payment for online e-commerce sales and to acquire and hold bitcoin as an asset

工艺烈酒创新者接受比特币作为在线电子商务销售的支付方式，并收购和持有比特币作为资产

GIG HARBOR, WA, January 10, 2025 – Heritage Distilling Holding Company, Inc. (NASDAQ: CASK) (“HDC” or “Heritage” or the “Company”), a leading craft distiller of innovative premium brands, announced today that its Board of Directors has approved the adoption and release of a Bitcoin Treasury Policy Statement (the “Policy Statement”), as part of a broader corporate sales and treasury diversification strategy. This follows the recent formation of the Board’s Technology and Cryptocurrency Committee chaired by Matt Swann, an internationally regarded leader in the technology and digital payments space.

华盛顿州吉格港，2025 年 1 月 10 日 – Heritage Distilling Holding Company, Inc.（纳斯达克股票代码：CASK）（“HDC”或“Heritage”或“公司”）是一家领先的创新优质品牌精酿蒸馏厂，今天宣布其董事会已批准通过并发布比特币财务政策声明（“政策声明”），作为更广泛的企业销售和财务多元化战略的一部分。在此之前，董事会技术和加密货币委员会最近成立，由技术和数字支付领域国际知名领导者 Matt Swann 担任主席。

The Policy Statement discusses the Company’s long-term belief in bitcoin as a strategic asset, recognizing the millions of consumers who already hold and use bitcoin as an asset and as currency on a regular basis, along with bitcoin’s rapid and growing adoption among the broader population, financial institutions and policy makers. In addition, the Financial Accounting Standards Board’s 2023 adoption of a new policy allowing public companies to mark bitcoin to fair value as an asset makes it easier for such companies to hold and use bitcoin for accounting purposes.

该政策声明讨论了公司对比特币作为战略资产的长期信念，认识到已经定期持有和使用比特币作为资产和货币的数百万消费者，以及比特币在更广泛的人群中迅速且日益增长的采用、金融机构和政策制定者。此外，财务会计准则委员会于 2023 年通过了一项新政策，允许上市公司将比特币作为资产以公允价值标记，这使得此类公司更容易出于会计目的持有和使用比特币。

The Policy Statement notes:

政策声明指出：

“As a company producing products for sale to consumers, the Company also believes its risk is mitigated by the fact that it can leverage the lower cost of goods required to produce and sell such products relative to the retail value it can sell those products for to consumers. In this way, the Company as a consumer product company is uniquely positioned to sell its products and services in return for bitcoin as a form of payment knowing that even if the price of bitcoin falls at any given time, the Company has a built-in margin that gives it a cushion that other traditional investors acquiring bitcoin do not have if they purchased their bitcoin using fiat currency. The benefits of attracting a new set of buyers, consumers and fans along with the margin cushion the Company can create, coupled with the potential to see bitcoin increase in value, more than offsets the risk of loss if the price of bitcoin were to fall at any one time or over a given period of time.” 

“作为一家生产向消费者销售产品的公司，该公司还认为，其风险得到了缓解，因为它可以利用生产和销售此类产品所需的较低商品成本（相对于其可以销售这些产品的零售价值）消费者。通过这种方式，该公司作为一家消费品公司处于独特的地位，可以销售其产品和服务以换取比特币作为一种支付方式，因为知道即使比特币的价格在任何给定时间下跌，该公司也有内置的保证金给了它一个缓冲，这是其他购买比特币的传统投资者使用法定货币购买比特币时所没有的。吸引一批新买家、消费者和粉丝的好处以及公司可以创造的保证金缓冲，再加上比特币升值的潜力，足以抵消如果比特币价格下跌至任何一次或在给定的一段时间内。”

Justin Stiefel, Chief Executive Officer of HDC, commented, “Heritage has always been an innovator and once again we are leading the way in the craft spirits space as we prepare to accept bitcoin as a form of payment for online e-commerce sales and to acquire and hold bitcoin as an asset. As noted in our policy statement, unlike traditional investors who purchase bitcoin with cash and are immediately subject to potential pricing volatility, as a company producing goods for sale, acceptable margins between the retail price of our products and their cost of production is expected to offset potential fluctuations in the value of bitcoin we accept as payment. This provides us considerable financial flexibility as we develop product offerings for users and enthusiasts of bitcoin.” 

HDC 首席执行官 Justin Stiefel 评论道：“Heritage 一直是创新者，我们再次在精酿烈酒领域处于领先地位，我们准备接受比特币作为在线电子商务销售的支付方式，并获取并持有比特币作为资产。正如我们的政策声明中所指出的，与用现金购买比特币并立即受到潜在价格波动影响的传统投资者不同，作为一家生产待售商品的公司，我们产品的零售价与其生产成本之间可接受的利润预计将被抵消我们接受作为付款的比特币价值的潜在波动。这为我们为比特币用户和爱好者开发产品提供了相当大的财务灵活性。”

With the adoption of the Bitcoin Policy Statement, the Company’s Technology and Cryptocurrency Committee will now craft a formal Bitcoin Treasury Policy for Board approval, which would then allow the Company to begin accepting, acquiring, holding and using bitcoin in its daily business, including as a form of payment from its customers and as a form of payment to its vendors.

随着比特币政策声明的通过，公司的技术和加密货币委员会现在将制定正式的比特币财务政策供董事会批准，这将允许公司开始在日常业务中接受、获取、持有和使用比特币，包括客户的付款方式以及向供应商的付款方式。

Commenting on the Policy Statement, Matt Swann, Chairman of the Technology and Cryptocurrency Committee, noted, “I am excited to lead this committee as we prepare Heritage to begin accepting bitcoin as a form of payment and acquiring or holding bitcoin as a company asset. The growth of bitcoin is still in its early stages and the opportunity for companies to accept bitcoin as payment is substantial. Preparing to be a leader in the craft distilling space by utilizing bitcoin is further proof Heritage is a trailblazer that thinks beyond its peers to reach new customers and improve their consumer journey.” 

技术和加密货币委员会主席 Matt Swann 在评论政策声明时指出：“我很高兴能够领导这个委员会，因为我们正在准备开始接受比特币作为支付方式，并收购或持有比特币作为公司资产。比特币的增长仍处于早期阶段，公司接受比特币作为支付方式的机会很大。准备利用比特币成为精酿蒸馏领域的领导者，进一步证明了 Heritage 是一个开拓者，其思维超越同行，能够吸引新客户并改善他们的消费旅程。”

About Heritage Distilling Company, Inc.

关于 Heritage Distilling Company, Inc.

Heritage is among the premier independent craft distilleries in the United States offering a variety of whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage has been North America’s most awarded craft distillery by the American Distilling Institute for ten consecutive years out of the more than 2,600 craft producers. Beyond this remarkable achievement, Heritage has also garnered numerous Best of Class, Double Gold, and Gold medals at esteemed national and international spirits competitions. As one of the largest craft spirits producers on the West Coast by revenue, the company is expanding its presence nationwide through a diverse range of sales channels, including wholesale, on-premises venues, e-commerce, and the innovative Tribal Beverage Network (TBN). The TBN initiative, a groundbreaking collaboration with Native American tribes, focuses on developing Heritage-branded distilleries, unique tribal brands, and tasting rooms tailored to tribal communities. By serving patrons of tribal casinos and entertainment venues, the TBN creates meaningful economic and social benefits for participating tribes, while providing an additional avenue for tribes to exercise and strengthen their sovereignty. This unique partnership reflects Heritage’s commitment to innovation, community engagement

Heritage 是美国首屈一指的独立精酿酿酒厂之一，提供各种威士忌、伏特加、杜松子酒、朗姆酒和即饮罐装鸡尾酒。 Heritage 连续十年从美国蒸馏学会 (American Distilling Institute) 评选的 2,600 多家精酿啤酒生产商中脱颖而出，成为北美获奖最多的精酿酿酒厂。除了这一非凡成就之外，Heritage 还在著名的国内和国际烈酒比赛中获得了无数最佳奖牌、双金奖和金牌。作为西海岸收入最大的精酿烈酒生产商之一，该公司正在通过多种销售渠道在全国范围内扩大业务，包括批发、现场场所、电子商务和创新的部落饮料网络 (TBN) ）。 TBN 计划是与美洲原住民部落的突破性合作，重点开发传统品牌酿酒厂、独特的部落品牌以及为部落社区量身定制的品酒室。通过为部落赌场和娱乐场所的顾客提供服务，TBN 为参与部落创造了有意义的经济和社会效益，同时为部落行使和加强主权提供了额外的途径。这种独特的合作伙伴关系体现了 Heritage 对创新和社区参与的承诺