Floki's Valhalla 與杜拜阿聯酋購物中心合作進行地標活動

Floki 的 PlayToEarn 大型多人線上角色扮演遊戲 (MMORPG) 區塊鏈遊戲 Valhalla 很榮幸地宣佈在阿拉伯聯合大公國 (UAE) 建立合作夥伴關係。

Floki’s PlayToEarn Valhalla game is partnering with Dubai’s Mall of the Emirates for a landmark campaign.

Floki 的 PlayToEarn Valhalla 遊戲正在與杜拜阿聯酋購物中心合作進行一項具有里程碑意義的活動。

Valhalla branding will be displayed across 93 screens in the mall for four weeks, from November 15 to December 12.

Valhalla 品牌將在購物中心的 93 個螢幕上展示，為期四週，從 11 月 15 日到 12 月 12 日。

Mall of the Emirates is one of the world’s most prestigious shopping destinations, attracting millions of visitors each year.

阿聯酋購物中心是世界上最負盛名的購物目的地之一，每年吸引數百萬遊客。

The mall sees daily traffic of approximately 111,500 people, making it a prime venue for Valhalla’s campaign to reach a diverse and international audience.

該購物中心每天的客流量約為 111,500 人次，使其成為 Valhalla 活動吸引多元化和國際受眾的主要場所。

The mall’s strategic location on Sheikh Zayed Road, a prime area in Dubai, combined with its diverse visitor base, offers Valhalla an opportunity to engage both local and international audiences.

該購物中心位於迪拜黃金地段謝赫扎耶德路的戰略位置，加上其多樣化的遊客基礎，為瓦爾哈拉提供了吸引本地和國際觀眾的機會。

Spanning an area of 255,489 square meters, the multi-level mall boasts over 630 retail outlets, 80 luxury stores, and 250 flagship stores.

該多層購物中心佔地 255,489 平方米，擁有超過 630 家零售店、80 家奢侈品店和 250 家旗艦店。

It also features some of Dubai’s most popular attractions, including the indoor ski resort Ski Dubai, the Magic Planet entertainment center, and VOX Cinemas.

它還擁有杜拜一些最受歡迎的景點，包括杜拜室內滑雪場、Magic Planet 娛樂中心和 VOX 電影院。

The mall’s dining options, with over 100 restaurants and cafés, further enhance its appeal as a top destination for both residents and tourists.

該購物中心擁有 100 多家餐廳和咖啡館，其餐飲選擇進一步增強了其作為居民和遊客首選目的地的吸引力。

Valhalla is ramping up its presence in the UAE, a key market for crypto adoption.

Valhalla 正在擴大其在阿聯酋這一加密貨幣採用的關鍵市場的影響力。

Despite its smaller population, the UAE ranks as the third-largest crypto economy in the MENA region, with $34 billion in crypto transactions recorded between July 2023 and June 2024.

儘管人口較少，阿聯酋仍是中東和北非地區第三大加密經濟體，2023 年 7 月至 2024 年 6 月期間記錄的加密交易額為 340 億美元。

This represents an impressive 42% year-on-year growth, far outpacing the MENA average of 11.73%, according to Chainalysis.

根據 Chainaanalysis 的數據，這一同比增長高達 42%，遠高於中東和北非地區 11.73% 的平均值。

Dubai’s rapid evolution into a crypto hub has been fueled by initiatives like the Dubai International Financial Centre (DIFC) and Virtual Asset Regulatory Authority (VARA), which offer crypto-friendly regulatory frameworks.

杜拜國際金融中心（DIFC）和虛擬資產監理局（VARA）等措施推動了杜拜迅速發展成為加密貨幣中心，這些措施提供了加密貨幣友善的監管框架。

This has drawn major players and startups, solidifying Dubai’s status as a global crypto leader.

這吸引了主要參與者和新創公司，鞏固了杜拜作為全球加密貨幣領導者的地位。

Valhalla’s campaign at Mall of the Emirates aligns perfectly with this momentum.

Valhalla 在阿聯酋購物中心的活動與這一勢頭完美契合。

By showcasing its brand in one of Dubai’s busiest and most iconic locations, Floki aims to boost awareness and adoption of its ecosystem.

透過在杜拜最繁忙和最具代表性的地點之一展示其品牌，Floki 旨在提高其生態系統的認知度和採用率。

This campaign follows Floki’s recent four-week marketing initiative at WAFI Mall in Dubai, running from November 8 to December 5, where its branding appears across 18 digital screens.

在此活動之前，Floki 最近在杜拜 WAFI 購物中心開展了為期四週的行銷活動，從 11 月 8 日到 12 月 5 日，其品牌形像出現在 18 個數位螢幕上。

Together, these efforts are part of Floki’s larger strategy to dominate the Dubai crypto scene.

總之，這些努力是 Floki 主導杜拜加密貨幣場景的更大策略的一部分。