Floki's Valhalla 与迪拜阿联酋购物中心合作开展地标活动

Floki 的 PlayToEarn 大型多人在线角色扮演游戏 (MMORPG) 区块链游戏 Valhalla 自豪地宣布在阿拉伯联合酋长国 (UAE) 建立合作伙伴关系。

Floki’s PlayToEarn Valhalla game is partnering with Dubai’s Mall of the Emirates for a landmark campaign.

Floki 的 PlayToEarn Valhalla 游戏正在与迪拜阿联酋购物中心合作开展一项具有里程碑意义的活动。

Valhalla branding will be displayed across 93 screens in the mall for four weeks, from November 15 to December 12.

Valhalla 品牌将在购物中心的 93 个屏幕上展示，为期四个星期，从 11 月 15 日到 12 月 12 日。

Mall of the Emirates is one of the world’s most prestigious shopping destinations, attracting millions of visitors each year.

阿联酋购物中心是世界上最负盛名的购物目的地之一，每年吸引数百万游客。

The mall sees daily traffic of approximately 111,500 people, making it a prime venue for Valhalla’s campaign to reach a diverse and international audience.

该购物中心每天的客流量约为 111,500 人次，使其成为 Valhalla 活动吸引多元化和国际受众的主要场所。

The mall’s strategic location on Sheikh Zayed Road, a prime area in Dubai, combined with its diverse visitor base, offers Valhalla an opportunity to engage both local and international audiences.

该购物中心位于迪拜黄金地段谢赫扎耶德路的战略位置，加上其多样化的游客基础，为瓦尔哈拉提供了吸引本地和国际观众的机会。

Spanning an area of 255,489 square meters, the multi-level mall boasts over 630 retail outlets, 80 luxury stores, and 250 flagship stores.

该多层购物中心占地 255,489 平方米，拥有超过 630 家零售店、80 家奢侈品店和 250 家旗舰店。

It also features some of Dubai’s most popular attractions, including the indoor ski resort Ski Dubai, the Magic Planet entertainment center, and VOX Cinemas.

它还拥有迪拜一些最受欢迎的景点，包括迪拜室内滑雪场、Magic Planet 娱乐中心和 VOX 电影院。

The mall’s dining options, with over 100 restaurants and cafés, further enhance its appeal as a top destination for both residents and tourists.

该购物中心拥有 100 多家餐厅和咖啡馆，其餐饮选择进一步增强了其作为居民和游客首选目的地的吸引力。

Valhalla is ramping up its presence in the UAE, a key market for crypto adoption.

Valhalla 正在扩大其在阿联酋这一加密货币采用的关键市场的影响力。

Despite its smaller population, the UAE ranks as the third-largest crypto economy in the MENA region, with $34 billion in crypto transactions recorded between July 2023 and June 2024.

尽管人口较少，阿联酋仍是中东和北非地区第三大加密经济体，2023 年 7 月至 2024 年 6 月期间记录的加密交易额为 340 亿美元。

This represents an impressive 42% year-on-year growth, far outpacing the MENA average of 11.73%, according to Chainalysis.

根据 Chainaanalysis 的数据，这一同比增长高达 42%，远远高于中东和北非地区 11.73% 的平均水平。

Dubai’s rapid evolution into a crypto hub has been fueled by initiatives like the Dubai International Financial Centre (DIFC) and Virtual Asset Regulatory Authority (VARA), which offer crypto-friendly regulatory frameworks.

迪拜国际金融中心（DIFC）和虚拟资产监管局（VARA）等举措推动了迪拜迅速发展成为加密货币中心，这些举措提供了加密货币友好的监管框架。

This has drawn major players and startups, solidifying Dubai’s status as a global crypto leader.

这吸引了主要参与者和初创公司，巩固了迪拜作为全球加密货币领导者的地位。

Valhalla’s campaign at Mall of the Emirates aligns perfectly with this momentum.

Valhalla 在阿联酋购物中心的活动与这一势头完美契合。

By showcasing its brand in one of Dubai’s busiest and most iconic locations, Floki aims to boost awareness and adoption of its ecosystem.

通过在迪拜最繁忙和最具标志性的地点之一展示其品牌，Floki 旨在提高其生态系统的认知度和采用率。

This campaign follows Floki’s recent four-week marketing initiative at WAFI Mall in Dubai, running from November 8 to December 5, where its branding appears across 18 digital screens.

在此活动之前，Floki 最近在迪拜 WAFI 购物中心开展了为期四周的营销活动，从 11 月 8 日到 12 月 5 日，其品牌形象出现在 18 个数字屏幕上。

Together, these efforts are part of Floki’s larger strategy to dominate the Dubai crypto scene.

总之，这些努力是 Floki 主导迪拜加密货币场景的更大战略的一部分。