迪士尼 (DIS) 股價 2024 年飆升 24.4%，串流媒體業務的改進和 FuboTV 交易推動扭虧為盈

迪士尼 (DIS) 2024 年上漲 24.4%，略高於標準普爾 500 指數 23.3% 的回報率，標誌著這家娛樂巨頭的重大轉變。

After a difficult 2023, marked by layoffs, streaming losses, and the departure of CEO Bob Chapek, The Walt Disney Company (NYSE:DIS) stock price rebounded in 2024, thanks to the return of cash dividends, strong streaming growth, and the announcement of a new carriage agreement with FuboTV (NYSE:FUBO).

在經歷了以裁員、串流媒體虧損和執行長Bob Chapek 離職為標誌的艱難的2023 年之後，華特迪士尼公司(NYSE:DIS) 的股價在2024 年有所反彈，這要歸功於現金股息的回歸、串流媒體的強勁成長以及公告。

Disney stock rose 24.4% in 2024, slightly outpacing the S&P 500's 23.3% return. The entertainment giant also returned to profitable growth, helped by the streaming business, which shifted from being a drain on profits to becoming a promising source of income.

迪士尼股票 2024 年上漲 24.4%，略高於標準普爾 500 指數 23.3% 的回報率。在串流媒體業務的幫助下，這家娛樂巨頭也恢復了獲利成長，串流媒體業務從利潤消耗轉變為有前途的收入來源。

Disney's success in revamping its streaming business was a major factor in this recovery. Disney+ and Hulu are growing, and vast content library and its ability to scale its operations boosted profitability.

迪士尼成功改革其串流媒體業務是這次復甦的一個主要因素。 Disney+ 和 Hulu 正在不斷發展，龐大的內容庫及其擴展業務的能力提高了盈利能力。

To bolster its DTC division, Disney announced that it would combine its Hulu and Live TV business with FuboTV, with Disney becoming the majority owner.

為了加強其 DTC 部門，迪士尼宣布將其 Hulu 和直播電視業務與 FuboTV 合併，迪士尼成為大股東。

This strategic deal allows Disney to:

這項策略交易使迪士尼能夠：

Disney also signed a new carriage agreement with Fubo, enabling the launch of a sports service featuring Disney's premier networks, further strengthening its presence in digital sports and entertainment.

迪士尼也與 Fubo 簽署了新的運輸協議，推出了以迪士尼頂級網路為特色的體育服務，進一步加強了其在數位體育和娛樂領域的影響力。

Disney's streaming efforts remain at the core of its growth strategy. The company's ability to raise prices periodically without significant subscriber losses, along with its integration of ESPN content into Disney+, enhances its bundled offerings.

迪士尼的串流媒體業務仍然是其成長策略的核心。該公司能夠定期提高價格，而不會造成大量訂戶損失，再加上將 ESPN 內容整合到 Disney+ 中，增強了其捆綁產品。

Disney is also set to launch a DTC ESPN service in fall 2025, which will feature fantasy sports, advanced statistics, and betting options. These features cater to evolving consumer preferences, positioning Disney to capitalize on the growing sports entertainment market.

迪士尼還計劃於 2025 年秋季推出 DTC ESPN 服務，該服務將提供夢幻體育、高級統計數據和投注選項。這些功能迎合了不斷變化的消費者偏好，使迪士尼能夠利用不斷增長的體育娛樂市場。

Disney projects high-single-digit EPS growth for fiscal 2025, with double-digit growth expected in 2026 and 2027, driven by its robust entertainment business and growing DTC platforms.

迪士尼預計 2025 財年每股收益將實現高個位數成長，在其強勁的娛樂業務和不斷增長的 DTC 平台的推動下，預計 2026 年和 2027 年將實現兩位數增長。

While the growth trajectory looks promising, some analysts have a “Moderate Buy” consensus rating on the stock. This suggests that the optimism around Disney is already reflected in its current stock price, indicating limited room for further price appreciation unless the company exceeds expectations.

儘管成長軌跡看起來很有希望，但一些分析師對該股給予「適度買入」的一致評級。這表明圍繞迪士尼的樂觀情緒已經反映在其當前股價中，表明除非該公司超出預期，否則價格進一步上漲的空間有限。

Disney's multi-pronged strategy, including its streaming business, sports ventures, and iconic theme parks, sets the stage for long-term growth. The strategic partnership with FuboTV and the expansion into DTC sports further solidify its market position.

迪士尼的多管齊下策略，包括串流媒體業務、體育企業和標誌性主題樂園，為長期成長奠定了基礎。與FuboTV的策略合作夥伴關係以及向DTC體育領域的擴張進一步鞏固了其市場地位。