迪士尼 (DIS) 股价 2024 年飙升 24.4%，流媒体业务的改进和 FuboTV 交易推动扭亏为盈

迪士尼 (DIS) 2024 年上涨 24.4%，略高于标准普尔 500 指数 23.3% 的回报率，标志着这家娱乐巨头的重大转变。

After a difficult 2023, marked by layoffs, streaming losses, and the departure of CEO Bob Chapek, The Walt Disney Company (NYSE:DIS) stock price rebounded in 2024, thanks to the return of cash dividends, strong streaming growth, and the announcement of a new carriage agreement with FuboTV (NYSE:FUBO).

在经历了以裁员、流媒体亏损和首席执行官 Bob Chapek 离职为标志的艰难的 2023 年之后，华特迪士尼公司 (NYSE:DIS) 的股价在 2024 年有所反弹，这要归功于现金股息的回归、流媒体的强劲增长以及公告。与 FuboTV（纽约证券交易所股票代码：FUBO）签订新的传输协议。

Disney stock rose 24.4% in 2024, slightly outpacing the S&P 500's 23.3% return. The entertainment giant also returned to profitable growth, helped by the streaming business, which shifted from being a drain on profits to becoming a promising source of income.

迪士尼股票 2024 年上涨 24.4%，略高于标准普尔 500 指数 23.3% 的回报率。在流媒体业务的帮助下，这家娱乐巨头也恢复了盈利增长，流媒体业务从利润消耗转变为有前途的收入来源。

Disney's success in revamping its streaming business was a major factor in this recovery. Disney+ and Hulu are growing, and vast content library and its ability to scale its operations boosted profitability.

迪士尼成功改革其流媒体业务是此次复苏的一个主要因素。 Disney+ 和 Hulu 正在不断增长，庞大的内容库及其扩展业务的能力提高了盈利能力。

To bolster its DTC division, Disney announced that it would combine its Hulu and Live TV business with FuboTV, with Disney becoming the majority owner.

为了加强其 DTC 部门，迪士尼宣布将其 Hulu 和直播电视业务与 FuboTV 合并，迪士尼成为大股东。

This strategic deal allows Disney to:

这项战略交易使迪士尼能够：

Disney also signed a new carriage agreement with Fubo, enabling the launch of a sports service featuring Disney's premier networks, further strengthening its presence in digital sports and entertainment.

迪士尼还与 Fubo 签署了新的运输协议，推出了以迪士尼顶级网络为特色的体育服务，进一步加强了其在数字体育和娱乐领域的影响力。

Disney's streaming efforts remain at the core of its growth strategy. The company's ability to raise prices periodically without significant subscriber losses, along with its integration of ESPN content into Disney+, enhances its bundled offerings.

迪士尼的流媒体业务仍然是其增长战略的核心。该公司能够定期提高价格，而不会造成大量订户损失，再加上将 ESPN 内容整合到 Disney+ 中，增强了其捆绑产品。

Disney is also set to launch a DTC ESPN service in fall 2025, which will feature fantasy sports, advanced statistics, and betting options. These features cater to evolving consumer preferences, positioning Disney to capitalize on the growing sports entertainment market.

迪士尼还计划于 2025 年秋季推出 DTC ESPN 服务，该服务将提供梦幻体育、高级统计数据和投注选项。这些功能迎合了不断变化的消费者偏好，使迪士尼能够利用不断增长的体育娱乐市场。

Disney projects high-single-digit EPS growth for fiscal 2025, with double-digit growth expected in 2026 and 2027, driven by its robust entertainment business and growing DTC platforms.

迪士尼预计 2025 财年每股收益将实现高个位数增长，在其强劲的娱乐业务和不断增长的 DTC 平台的推动下，预计 2026 年和 2027 年将实现两位数增长。

While the growth trajectory looks promising, some analysts have a “Moderate Buy” consensus rating on the stock. This suggests that the optimism around Disney is already reflected in its current stock price, indicating limited room for further price appreciation unless the company exceeds expectations.

尽管增长轨迹看起来很有希望，但一些分析师对该股给予“适度买入”的一致评级。这表明围绕迪士尼的乐观情绪已经反映在其当前股价中，表明除非该公司超出预期，否则价格进一步上涨的空间有限。

Disney's multi-pronged strategy, including its streaming business, sports ventures, and iconic theme parks, sets the stage for long-term growth. The strategic partnership with FuboTV and the expansion into DTC sports further solidify its market position.

迪士尼的多管齐下战略，包括流媒体业务、体育企业和标志性主题公园，为长期增长奠定了基础。与FuboTV的战略合作伙伴关系以及向DTC体育领域的扩张进一步巩固了其市场地位。