日活躍用戶與月活躍用戶的比率：評估加密貨幣投資可行性的關鍵指標

每日活躍用戶與每月活躍用戶 (DAU/MAU) 比率衡量平台或應用程式用戶的參與度。較高的比率（理想情況下為 10-20%）表示健康的參與度，而較低的比率（<10%）則表示需要提高使用者保留率。加密貨幣投資者可以將 DAU/MAU 與其他指標（例如鎖定總價值或交易量）結合起來，以確定具有強大參與度、成長潛力和投資潛力的項目。

The Significance of Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio in Assessing Crypto Investments

日活躍用戶 (DAU) 與每月活躍用戶 (MAU) 比率在評估加密貨幣投資的重要性

In the realm of cryptocurrency and blockchain, a key metric that helps astute investors gauge the viability and growth potential of projects is the ratio of Daily Active Users (DAU) to Monthly Active Users (MAU), commonly known as the DAU/MAU ratio. This metric provides valuable insights into user engagement, adoption, and the overall "stickiness" of a project.

在加密貨幣和區塊鏈領域，幫助精明的投資者衡量專案的生存能力和成長潛力的關鍵指標是每日活躍用戶（DAU）與每月活躍用戶（MAU）的比率，通常稱為DAU/ MAU 比率。該指標提供了有關用戶參與度、採用率和專案整體「黏性」的寶貴見解。

Understanding the DAU/MAU Ratio

了解 DAU/MAU 比率

DAU represents the number of unique individuals actively engaging with a platform or application within a 24-hour period, while MAU counts these unique users over a month. By dividing DAU by MAU, we obtain a percentage that reflects how consistently users interact with the platform. A higher DAU/MAU ratio indicates a more engaged and active user base.

DAU 代表 24 小時內積極參與平台或應用程式的獨立用戶數量，而 MAU 則計算一個月內這些獨立用戶的數量。透過將 DAU 除以 MAU，我們得到了一個百分比，該百分比反映了使用者與平台互動的一致性。 DAU/MAU 比率越高，表示用戶群的參與度和活躍度越高。

An ideal DAU/MAU ratio typically falls within the range of 10-20%, suggesting a platform with high user engagement and retention. Users in this range are likely visiting the platform multiple times a week, demonstrating a strong connection with the service.

理想的 DAU/MAU 比率通常在 10-20% 範圍內，這表明平台具有較高的用戶參與度和保留率。該範圍內的用戶可能每週多次訪問該平台，這表明與該服務有很強的聯繫。

Conversely, a DAU/MAU ratio below 10% is often a cause for concern, signaling a platform that users visit infrequently or sporadically. This may indicate a lack of compelling value or features that keep users engaged.

相反，DAU/MAU 比率低於 10% 通常會引起擔憂，表明用戶不經常或偶爾訪問該平台。這可能表明缺乏吸引用戶的價值或功能來維持用戶的參與。

The Importance of User Retention in Crypto

加密領域用戶保留的重要性

In the competitive crypto market, user retention is paramount. As crypto projects strive to acquire new users, it is equally crucial to retain existing ones. A high DAU/MAU ratio is indicative of strong user retention, which translates to increased revenue, enhanced stability, and a competitive advantage.

在競爭激烈的加密貨幣市場中，用戶保留至關重要。在加密專案努力獲取新用戶的同時，保留現有用戶也同樣重要。高 DAU/MAU 比率表示用戶保留率高，這意味著收入增加、穩定性增強和競爭優勢。

Analyzing DAU/MAU Ratios in Investment Strategies

分析投資策略中的 DAU/MAU 比率

Investors can leverage the DAU/MAU ratio in conjunction with other metrics to identify promising crypto investments. Some key metrics to consider include:

投資者可以利用 DAU/MAU 比率與其他指標相結合來識別有前途的加密貨幣投資。需要考慮的一些關鍵指標包括：

• Total Value Locked (TVL): TVL represents the total capital held within a project's smart contracts. A high TVL combined with a favorable DAU/MAU ratio suggests a project with significant financial backing and user engagement.
• Transaction Volume: High transaction volumes accompanied by a healthy DAU/MAU ratio indicate a vibrant and active project with a robust user base.
• Market Capitalization: While market capitalization alone may not provide sufficient insight into a project's long-term growth, combining it with the DAU/MAU ratio can help investors assess whether current market valuation is supported by user engagement levels.

Examples of DAU/MAU Ratio Analysis in Practice

鎖定總價值（TVL）：TVL 代表專案智慧合約中持有的總資本。高TVL 加上良好的 DAU/MAU 比率表明該項目擁有強大的財務支持和用戶參與度。交易量：高交易量伴隨著健康的DAU/MAU 比率，表明該項目充滿活力、活躍，擁有強大的用戶基礎。市值：雖然僅憑市值可能無法充分洞察項目的長期增長，但將其與 DAU/MAU 比率相結合可以幫助投資者評估當前的市場估值是否得到用戶參與水平的支持。DAU/MAU 比率分析實踐範例

• Ronin: Ronin, a layer-1 blockchain designed for gaming, exhibits a DAU/MAU ratio of 38.87%, indicating a highly engaged user base. This ratio aligns with the platform's utility as a medium for in-game transactions, where regular usage is expected.
• Bitcoin: Bitcoin, despite its dominant market capitalization, has a DAU/MAU ratio that does not directly correlate with its value. This is because Bitcoin is primarily used as a store of value rather than for frequent transactions. Investors should consider the context and purpose of each project when analyzing DAU/MAU ratios.

Limitations and Considerations

Ronin：Ronin是專為遊戲設計的第一層區塊鏈，其DAU/MAU比率為38.87%，顯示用戶基礎高度活躍。該比率與該平台作為遊戲內交易媒介的效用一致，預計會定期使用。比特幣：儘管比特幣的市值占主導地位，但 DAU/MAU 比率與其價值並不直接相關。這是因為比特幣主要用作價值儲存而不是頻繁交易。投資者在分析 DAU/MAU 比率時應考慮每個項目的背景和目的。限制和注意事項

While the DAU/MAU ratio is a valuable metric, it has its limitations. Seasonality, project lifecycles, and the composition of different user types can influence the ratio, requiring further investigation.

雖然 DAU/MAU 比率是一個有價值的指標，但它也有其局限性。季節性、專案生命週期以及不同使用者類型的組成都會影響這一比例，需要進一步調查。

Conclusion

結論

The DAU/MAU ratio is an essential metric for crypto investors seeking to assess the engagement, retention, and growth potential of projects. By understanding how to analyze and interpret this ratio, investors can make more informed decisions and identify promising investment opportunities. It is important to remember that context is key when evaluating DAU/MAU ratios, and combining them with other metrics provides a more comprehensive view of a project's overall health.

對於尋求評估專案參與度、保留率和成長潛力的加密貨幣投資者來說，DAU/MAU 比率是一個重要指標。透過了解如何分析和解釋該比率，投資者可以做出更明智的決策並發現有前途的投資機會。重要的是要記住，在評估 DAU/MAU 比率時，背景是關鍵，將其與其他指標結合起來可以更全面地了解專案的整體健康狀況。