日活跃用户与月活跃用户的比率：评估加密货币投资可行性的关键指标

每日活跃用户与每月活跃用户 (DAU/MAU) 比率衡量平台或应用程序用户的参与度。较高的比率（理想情况下为 10-20%）表示健康的参与度，而较低的比率（<10%）则表明需要提高用户保留率。加密货币投资者可以将 DAU/MAU 与其他指标（例如锁定总价值或交易量）结合起来，以确定具有强大参与度、增长潜力和投资潜力的项目。

The Significance of Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio in Assessing Crypto Investments

日活跃用户 (DAU) 与月活跃用户 (MAU) 比率在评估加密货币投资中的重要性

In the realm of cryptocurrency and blockchain, a key metric that helps astute investors gauge the viability and growth potential of projects is the ratio of Daily Active Users (DAU) to Monthly Active Users (MAU), commonly known as the DAU/MAU ratio. This metric provides valuable insights into user engagement, adoption, and the overall "stickiness" of a project.

在加密货币和区块链领域，帮助精明的投资者衡量项目的生存能力和增长潜力的一个关键指标是每日活跃用户（DAU）与每月活跃用户（MAU）的比率，通常称为 DAU/MAU 比率。该指标提供了有关用户参与度、采用率和项目整体“粘性”的宝贵见解。

Understanding the DAU/MAU Ratio

了解 DAU/MAU 比率

DAU represents the number of unique individuals actively engaging with a platform or application within a 24-hour period, while MAU counts these unique users over a month. By dividing DAU by MAU, we obtain a percentage that reflects how consistently users interact with the platform. A higher DAU/MAU ratio indicates a more engaged and active user base.

DAU 代表 24 小时内积极参与平台或应用程序的独立用户数量，而 MAU 则计算一个月内这些独立用户的数量。通过将 DAU 除以 MAU，我们得到了一个百分比，该百分比反映了用户与平台交互的一致性。 DAU/MAU 比率越高，表明用户群的参与度和活跃度越高。

An ideal DAU/MAU ratio typically falls within the range of 10-20%, suggesting a platform with high user engagement and retention. Users in this range are likely visiting the platform multiple times a week, demonstrating a strong connection with the service.

理想的 DAU/MAU 比率通常在 10-20% 范围内，这表明平台具有较高的用户参与度和保留率。该范围内的用户可能每周多次访问该平台，这表明与该服务有很强的联系。

Conversely, a DAU/MAU ratio below 10% is often a cause for concern, signaling a platform that users visit infrequently or sporadically. This may indicate a lack of compelling value or features that keep users engaged.

相反，DAU/MAU 比率低于 10% 通常会引起担忧，表明用户不经常或偶尔访问该平台。这可能表明缺乏吸引用户的价值或功能来保持用户的参与度。

The Importance of User Retention in Crypto

加密领域用户保留的重要性

In the competitive crypto market, user retention is paramount. As crypto projects strive to acquire new users, it is equally crucial to retain existing ones. A high DAU/MAU ratio is indicative of strong user retention, which translates to increased revenue, enhanced stability, and a competitive advantage.

在竞争激烈的加密货币市场中，用户保留至关重要。在加密项目努力获取新用户的同时，保留现有用户也同样重要。高 DAU/MAU 比率表明用户保留率高，这意味着收入增加、稳定性增强和竞争优势。

Analyzing DAU/MAU Ratios in Investment Strategies

分析投资策略中的 DAU/MAU 比率

Investors can leverage the DAU/MAU ratio in conjunction with other metrics to identify promising crypto investments. Some key metrics to consider include:

投资者可以利用 DAU/MAU 比率与其他指标相结合来识别有前途的加密货币投资。需要考虑的一些关键指标包括：

• Total Value Locked (TVL): TVL represents the total capital held within a project's smart contracts. A high TVL combined with a favorable DAU/MAU ratio suggests a project with significant financial backing and user engagement.
• Transaction Volume: High transaction volumes accompanied by a healthy DAU/MAU ratio indicate a vibrant and active project with a robust user base.
• Market Capitalization: While market capitalization alone may not provide sufficient insight into a project's long-term growth, combining it with the DAU/MAU ratio can help investors assess whether current market valuation is supported by user engagement levels.

Examples of DAU/MAU Ratio Analysis in Practice

锁定总价值（TVL）：TVL 代表项目智能合约中持有的总资本。高 TVL 加上良好的 DAU/MAU 比率表明该项目拥有强大的财务支持和用户参与度。 交易量：高交易量伴随着健康的 DAU/MAU 比率，表明该项目充满活力、活跃，拥有强大的用户基础。 市值：虽然仅凭市值可能无法充分洞察项目的长期增长，但将其与 DAU/MAU 比率相结合可以帮助投资者评估当前的市场估值是否得到用户参与水平的支持。DAU/MAU 比率分析实践示例

• Ronin: Ronin, a layer-1 blockchain designed for gaming, exhibits a DAU/MAU ratio of 38.87%, indicating a highly engaged user base. This ratio aligns with the platform's utility as a medium for in-game transactions, where regular usage is expected.
• Bitcoin: Bitcoin, despite its dominant market capitalization, has a DAU/MAU ratio that does not directly correlate with its value. This is because Bitcoin is primarily used as a store of value rather than for frequent transactions. Investors should consider the context and purpose of each project when analyzing DAU/MAU ratios.

Limitations and Considerations

Ronin：Ronin是专为游戏设计的第一层区块链，其DAU/MAU比率为38.87%，表明用户基础高度活跃。该比率与该平台作为游戏内交易媒介的效用一致，预计会定期使用。 比特币：尽管比特币的市值占主导地位，但 DAU/MAU 比率与其价值并不直接相关。这是因为比特币主要用作价值存储而不是频繁交易。投资者在分析 DAU/MAU 比率时应考虑每个项目的背景和目的。限制和注意事项

While the DAU/MAU ratio is a valuable metric, it has its limitations. Seasonality, project lifecycles, and the composition of different user types can influence the ratio, requiring further investigation.

虽然 DAU/MAU 比率是一个有价值的指标，但它也有其局限性。季节性、项目生命周期以及不同用户类型的构成都会影响这一比例，需要进一步调查。

Conclusion

结论

The DAU/MAU ratio is an essential metric for crypto investors seeking to assess the engagement, retention, and growth potential of projects. By understanding how to analyze and interpret this ratio, investors can make more informed decisions and identify promising investment opportunities. It is important to remember that context is key when evaluating DAU/MAU ratios, and combining them with other metrics provides a more comprehensive view of a project's overall health.

对于寻求评估项目参与度、保留率和增长潜力的加密货币投资者来说，DAU/MAU 比率是一个重要指标。通过了解如何分析和解释该比率，投资者可以做出更明智的决策并发现有前途的投资机会。重要的是要记住，在评估 DAU/MAU 比率时，背景是关键，将其与其他指标结合起来可以更全面地了解项目的整体健康状况。