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他是第二位出現在傑克·馬(Jack Ma)之後的福布斯(Forbes)的封面上的中國企業家,以及全球第四次交流領導人,以獲得這一榮譽
In March 2025, Sun Yuchen graced the cover of the English edition of Forbes, a feat highlighting the headline " Trump Family Makes $400 Million From Crypto Investments." He is the second Chinese entrepreneur to appear on the cover of Forbes after Jack Ma, and the fourth exchange leader globally to receive this honor—previously, only Binance's Zhao Changpeng (CZ), FTX's Sam Bankman-Fried (SBF), and Coinbase's Brian Armstrong had held this position.
2025年3月,Sun Yuchen飾演了英語版《福布斯》的封面,這是“特朗普家族從加密貨幣投資中賺了4億美元的標題”的壯舉。他是第二位出現在傑克·馬(Jack Ma)之後的福布斯(Forbes)封面上的中國企業家,在全球範圍內第四位交流領導人獲得了這一榮譽 - 持續的,只有Binance的Zhao Changpeng(CZ),FTX的Sam Bankman-Fried(SBF),Coinbase的Brian Armstrong擔任了這個職位。
As the Forbes cover shifted from Jack Ma's "Sword Fighting at West Lake" to Sun Yuchen's "Crypto Evangelism," a metaphor about the generational shift in business power began to emerge: traditional internet giants are giving way to crypto newcomers, and Chinese entrepreneurs are transforming from "followers" to "rule makers."
隨著福布斯的掩護從傑克·馬(Jack Ma)的“西湖的劍戰”轉變為孫·尤欽(Sun Yuchen)的“加密福音”(Crypto福音傳教士),關於商業力量世代相傳的隱喻開始浮出水面:傳統的互聯網巨頭正在為加密貨幣新手帶來,而中國企業家正在從“追隨者”轉變為“追隨者”。
Forbes Cover Code: Who is Defining the New Era of Business Standards?
福布斯封面代碼:誰在定義業務標準的新時代?
The selection of cover figures by Forbes has never been random. From Bill Gates to Elon Musk, from Jack Ma to Sun Yuchen, there have always been two ironclad rules behind it: "Quantifiable Business Dominance" and "Irreplaceable Rule-Making Authority."
福布斯對封面數字的選擇從來都不是隨機的。從比爾·蓋茨(Bill Gates)到埃隆·馬斯克(Elon Musk),從傑克·馬(Jack Ma)到太陽Yuchen(Sun Yuchen),其背後總是有兩個鐵克規則:“可量化的業務優勢”和“不可替代的規則制定權威”。
In the traditional business era, Jack Ma became the first Chinese entrepreneur to appear on the cover of the English edition of Forbes, thanks to Alibaba's GMV myth and the vision of "making it easy to do business anywhere." The logic for selection at that time was clear and singular: whoever could represent the explosive growth of the Chinese market would gain the spotlight of the global media.
在傳統的商業時代,傑克·馬(Jack Ma)成為第一位出現在英語版《福布斯》(Forbes)封面上的中國企業家,這要歸功於阿里巴巴的GMV神話和“在任何地方都能輕鬆開展業務”的願景。當時選擇的邏輯是明確而單一的:無論誰能代表中國市場的爆炸性增長,都將引起全球媒體的關注。
In the crypto era, however, Forbes' value coordinates are shifting. When Sun Yuchen appeared on the cover alongside TRON and Huobi HTX, the judges valued not only trading volume or user numbers but also the potential for "technological reconstruction of the global financial order."
然而,在加密時代,福布斯的價值坐標正在變化。當Sun Yuchen與Tron和Huobi HTX一起出現在封面上時,法官不僅對交易量或用戶數量進行了評估,而且還對“全球金融秩序的技術重建”的潛力。
Sun Yuchen's "Three Polar Advantages": Technology, Capital, and Brand Power
Sun Yuchen的“三極優勢”:技術,資本和品牌力量
1. Technological Infrastructure: The Invisible Overlord of Global Payment Chains
1。技術基礎設施:全球支付鏈的不可見霸主
"At one point, over half of USDT was issued on TRON because the transaction fees on TRON are much cheaper," Tether CEO Paolo Ardoino commented on TRON in a news interview.
特倫首席執行官保羅·阿多利諾(Paolo Ardoino)在新聞採訪中對Tron評論說:“在某一時刻,USDT超過一半是在Tron上發行的,因為Tron的交易費用要便宜得多。”
According to the latest data from the TRON blockchain, its total locked value (TVL) has surpassed $19.7 billion, with a user base nearing 300 million, USDT liquidity exceeding $66.6 billion, and processing over 14 million USDT transactions weekly, accounting for more than half of global USDT activity. This means tens of millions of users are seamlessly utilizing the payment network built by Sun Yuchen.
根據TRON區塊鏈的最新數據,其總鎖定價值(TVL)超過了197億美元,用戶群接近3億美元,USDT流動性超過666億美元,每周處理超過1400萬美元的交易,佔全球全球活動的一半以上。這意味著數千萬用戶正在使用Sun Yuchen構建的支付網絡無縫。
2. Breaking Business Barriers: When Crypto Meets Traditional Power
2。破壞業務障礙:當加密貨幣達到傳統權力時
In 2024, Sun Yuchen added a new title as an advisor to the Trump family's cryptocurrency project WLFI (World Liberty Financial), investing $75 million in WLFI, becoming the largest investor in the project. Various collaborations demonstrate a textbook-level "monetization of political resources": cryptocurrency has become a fundraising tool and a battleground for public opinion in the U.S. election year for the first time.
2024年,Sun Yuchen在特朗普家族的加密貨幣項目WLFI(世界自由金融)的顧問中增加了一個新的頭銜,在WLFI上投資了7500萬美元,成為該項目中最大的投資者。各種合作展示了教科書級的“政治資源貨幣化”:加密貨幣已成為美國選舉年度競爭的一種籌款工具和戰場。
"This proves that crypto assets are no longer just geek toys but strategic weapons capable of leveraging real power," Forbes wrote in its cover story.
福布斯在封面故事中寫道:“這證明了加密資產不再只是極客玩具,而是能夠利用真正權力的戰略武器。”
3. Brand Power Construction: Huobi HTX's Counter-Cyclical Growth
3。品牌電力建設:Huobi HTX的反週期增長
During the darkest moments of the industry trust crisis triggered by the FTX collapse, Huobi HTX, which Sun Yuchen took over, completed an "extreme transformation":
在FTX崩潰引發的行業信任危機的最黑暗時刻,Sun Yuchen接管的Huobi HTX造成了“極端轉型”:
According to an industry report released by CoinDesk Data on February 27, Huobi HTX has achieved remarkable results in its global layout, successfully ranking among the top three in global euro stablecoin trading volume, and its competitiveness in international markets is continuously strengthening. At the same time, Huobi HTX was successfully selected as one of "Forbes' 25 Most Trusted Cryptocurrency Exchanges in 2025."
根據Coindesk Data在2月27日發布的一份行業報告,Huobi HTX在其全球佈局中取得了顯著的成果,在全球歐元穩定交易量中的前三名中成功排名,其在國際市場中的競爭能力持續增強。同時,Huobi HTX成功被選為“福布斯在2025年最受信任的加密貨幣交流之一”。
The Ecological Landscape Behind the Cover: What Kind of Business Leaders Does China Need?
封面背後的生態格局:中國需要哪種業務領導者?
In 2015, when Jack Ma appeared on the Forbes cover, Chinese internet companies were still striving to prove the validity of the "Copy to China" model, today, Sun Yuchen and others are practicing the global ambition of "Copy from China."
2015年,當傑克·馬(Jack Ma)出現在《福布斯》(Forbes)封面上時,中國互聯網公司仍在努力證明“副本到中國”模式的有效性,如今,孫·尤欽(Sun Yuchen)和其他人正在實踐“來自中國複製”的全球野心。
The deep-seated motivation for this shift stems from the secret resonance between the crypto industry and Chinese business genes:
這種轉變的深處動機源於加密行業和中國商業基因之間的秘密共鳴:
At the moment Sun Yuchen appears on the global cover of Forbes, he is only 35 years old, and everything is just beginning. As a young leader in the crypto industry, he represents not only the vast development potential of the crypto field but also the mainstream society's curiosity and expectations for crypto. Sun Yuchen once said in a live broadcast, "We can prove to the outside world that the crypto industry can represent the image and interests of Chinese people internationally." He has demonstrated that Chinese entrepreneurs can still hold industry discourse power without relying on the domestic market.
目前,太陽Yuchen出現在福布斯的全球封面上,他只有35歲,一切都剛剛開始。作為加密貨幣行業的年輕領導者,他不僅代表了加密領域的巨大發展潛力,而且代表了主流社會對加密貨幣的好奇心和期望。 Sun Yuchen曾經在現場廣播中說:“我們可以向外界證明加密貨幣行業可以代表國際中國人民的形象和利益。”他已經證明,中國企業家仍然可以在不依靠國內市場的情況下持有行業話語權力。
When the Cover Becomes a New
當封面變成新的時候
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