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他是第二位出现在杰克·马(Jack Ma)之后的福布斯(Forbes)的封面上的中国企业家,以及全球第四次交流领导人,以获得这一荣誉
In March 2025, Sun Yuchen graced the cover of the English edition of Forbes, a feat highlighting the headline " Trump Family Makes $400 Million From Crypto Investments." He is the second Chinese entrepreneur to appear on the cover of Forbes after Jack Ma, and the fourth exchange leader globally to receive this honor—previously, only Binance's Zhao Changpeng (CZ), FTX's Sam Bankman-Fried (SBF), and Coinbase's Brian Armstrong had held this position.
2025年3月,Sun Yuchen饰演了英语版《福布斯》的封面,这是“特朗普家族从加密货币投资中赚了4亿美元的标题”的壮举。他是第二位出现在杰克·马(Jack Ma)之后的福布斯(Forbes)封面上的中国企业家,在全球范围内第四位交流领导人获得了这一荣誉 - 持续的,只有Binance的Zhao Changpeng(CZ),FTX的Sam Bankman-Fried(SBF),Coinbase的Brian Armstrong担任了这个职位。
As the Forbes cover shifted from Jack Ma's "Sword Fighting at West Lake" to Sun Yuchen's "Crypto Evangelism," a metaphor about the generational shift in business power began to emerge: traditional internet giants are giving way to crypto newcomers, and Chinese entrepreneurs are transforming from "followers" to "rule makers."
随着福布斯的掩护从杰克·马(Jack Ma)的“西湖的剑战”转变为孙·尤钦(Sun Yuchen)的“加密福音”(Crypto福音传教士),关于商业力量世代相传的隐喻开始浮出水面:传统的互联网巨头正在为加密货币新手带来,而中国企业家正在从“追随者”转变为“追随者”。
Forbes Cover Code: Who is Defining the New Era of Business Standards?
福布斯封面代码:谁在定义业务标准的新时代?
The selection of cover figures by Forbes has never been random. From Bill Gates to Elon Musk, from Jack Ma to Sun Yuchen, there have always been two ironclad rules behind it: "Quantifiable Business Dominance" and "Irreplaceable Rule-Making Authority."
福布斯对封面数字的选择从来都不是随机的。从比尔·盖茨(Bill Gates)到埃隆·马斯克(Elon Musk),从杰克·马(Jack Ma)到太阳Yuchen(Sun Yuchen),其背后总是有两个铁克规则:“可量化的业务优势”和“不可替代的规则制定权威”。
In the traditional business era, Jack Ma became the first Chinese entrepreneur to appear on the cover of the English edition of Forbes, thanks to Alibaba's GMV myth and the vision of "making it easy to do business anywhere." The logic for selection at that time was clear and singular: whoever could represent the explosive growth of the Chinese market would gain the spotlight of the global media.
在传统的商业时代,杰克·马(Jack Ma)成为第一位出现在英语版《福布斯》(Forbes)封面上的中国企业家,这要归功于阿里巴巴的GMV神话和“在任何地方都能轻松开展业务”的愿景。当时选择的逻辑是明确而单一的:无论谁能代表中国市场的爆炸性增长,都将引起全球媒体的关注。
In the crypto era, however, Forbes' value coordinates are shifting. When Sun Yuchen appeared on the cover alongside TRON and Huobi HTX, the judges valued not only trading volume or user numbers but also the potential for "technological reconstruction of the global financial order."
然而,在加密时代,福布斯的价值坐标正在变化。当Sun Yuchen与Tron和Huobi HTX一起出现在封面上时,法官不仅对交易量或用户数量进行了评估,而且还对“全球金融秩序的技术重建”的潜力。
Sun Yuchen's "Three Polar Advantages": Technology, Capital, and Brand Power
Sun Yuchen的“三极优势”:技术,资本和品牌力量
1. Technological Infrastructure: The Invisible Overlord of Global Payment Chains
1。技术基础设施:全球支付链的不可见霸主
"At one point, over half of USDT was issued on TRON because the transaction fees on TRON are much cheaper," Tether CEO Paolo Ardoino commented on TRON in a news interview.
特伦首席执行官保罗·阿多利诺(Paolo Ardoino)在新闻采访中对Tron评论说:“在某一时刻,USDT超过一半是在Tron上发行的,因为Tron的交易费用要便宜得多。”
According to the latest data from the TRON blockchain, its total locked value (TVL) has surpassed $19.7 billion, with a user base nearing 300 million, USDT liquidity exceeding $66.6 billion, and processing over 14 million USDT transactions weekly, accounting for more than half of global USDT activity. This means tens of millions of users are seamlessly utilizing the payment network built by Sun Yuchen.
根据TRON区块链的最新数据,其总锁定价值(TVL)超过了197亿美元,用户群接近3亿美元,USDT流动性超过666亿美元,每周处理超过1400万美元的交易,占全球全球活动的一半以上。这意味着数千万用户正在使用Sun Yuchen构建的支付网络无缝。
2. Breaking Business Barriers: When Crypto Meets Traditional Power
2。破坏业务障碍:当加密货币达到传统权力时
In 2024, Sun Yuchen added a new title as an advisor to the Trump family's cryptocurrency project WLFI (World Liberty Financial), investing $75 million in WLFI, becoming the largest investor in the project. Various collaborations demonstrate a textbook-level "monetization of political resources": cryptocurrency has become a fundraising tool and a battleground for public opinion in the U.S. election year for the first time.
2024年,Sun Yuchen在特朗普家族的加密货币项目WLFI(世界自由金融)的顾问中增加了一个新的头衔,在WLFI上投资了7500万美元,成为该项目中最大的投资者。各种合作展示了教科书级的“政治资源货币化”:加密货币已成为美国选举年度竞争的一种筹款工具,也是公众舆论的战场。
"This proves that crypto assets are no longer just geek toys but strategic weapons capable of leveraging real power," Forbes wrote in its cover story.
福布斯在封面故事中写道:“这证明了加密资产不再只是极客玩具,而是能够利用真正权力的战略武器。”
3. Brand Power Construction: Huobi HTX's Counter-Cyclical Growth
3。品牌电力建设:Huobi HTX的反周期增长
During the darkest moments of the industry trust crisis triggered by the FTX collapse, Huobi HTX, which Sun Yuchen took over, completed an "extreme transformation":
在FTX崩溃引发的行业信任危机的最黑暗时刻,Sun Yuchen接管的Huobi HTX造成了“极端转型”:
According to an industry report released by CoinDesk Data on February 27, Huobi HTX has achieved remarkable results in its global layout, successfully ranking among the top three in global euro stablecoin trading volume, and its competitiveness in international markets is continuously strengthening. At the same time, Huobi HTX was successfully selected as one of "Forbes' 25 Most Trusted Cryptocurrency Exchanges in 2025."
根据Coindesk Data在2月27日发布的一份行业报告,Huobi HTX在其全球布局中取得了显着的成果,在全球欧元稳定交易量中的前三名中成功排名,其在国际市场中的竞争能力持续增强。同时,Huobi HTX成功被选为“福布斯在2025年最受信任的加密货币交流之一”。
The Ecological Landscape Behind the Cover: What Kind of Business Leaders Does China Need?
封面背后的生态格局:中国需要哪种业务领导者?
In 2015, when Jack Ma appeared on the Forbes cover, Chinese internet companies were still striving to prove the validity of the "Copy to China" model, today, Sun Yuchen and others are practicing the global ambition of "Copy from China."
2015年,当杰克·马(Jack Ma)出现在《福布斯》(Forbes)封面上时,中国互联网公司仍在努力证明“副本到中国”模式的有效性,如今,孙·尤钦(Sun Yuchen)和其他人正在实践“来自中国复制”的全球野心。
The deep-seated motivation for this shift stems from the secret resonance between the crypto industry and Chinese business genes:
这种转变的深处动机源于加密行业和中国商业基因之间的秘密共鸣:
At the moment Sun Yuchen appears on the global cover of Forbes, he is only 35 years old, and everything is just beginning. As a young leader in the crypto industry, he represents not only the vast development potential of the crypto field but also the mainstream society's curiosity and expectations for crypto. Sun Yuchen once said in a live broadcast, "We can prove to the outside world that the crypto industry can represent the image and interests of Chinese people internationally." He has demonstrated that Chinese entrepreneurs can still hold industry discourse power without relying on the domestic market.
目前,太阳Yuchen出现在福布斯的全球封面上,他只有35岁,一切都刚刚开始。作为加密货币行业的年轻领导者,他不仅代表了加密领域的巨大发展潜力,而且代表了主流社会对加密货币的好奇心和期望。 Sun Yuchen曾经在现场广播中说:“我们可以向外界证明加密货币行业可以代表国际中国人民的形象和利益。”他已经证明,中国企业家仍然可以在不依靠国内市场的情况下持有行业话语权力。
When the Cover Becomes a New
当封面变成新的时候
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