Coinmena推出了您的未來，您的選擇運動，以重新定義MENA地區的加密敘事

為了重新定義該地區的加密廣告，Coinmena發起了首張活動，您的未來，您的選擇，以提高人們對加密貨幣的好處的認識。

CoinMENA, the MENA region’s first licensed crypto platform, has launched its debut campaign, Your Future, Your Choice, to raise awareness around the benefits of cryptocurrency.

MENA地區第一個獲得許可的加密貨幣平台Coinmena發起了首張活動，您的未來，您的選擇，以提高人們對加密貨幣的好處的認識。

Through two short films, CoinMENA addresses two universal challenges: rising living costs and the struggle to grow savings. The films aim to cleverly flip the script from how difficult it is for the average person to grow their savings with a call to action to opt for Bitcoin as a ‘reliable alternative’, to ‘protect against currency devaluation and provide a stable savings vehicle’.

通過兩部短片，Coinmena解決了兩個普遍的挑戰：生活成本的上升和儲蓄的鬥爭。這些電影的目的是巧妙地將劇本從普通人的難度中巧妙地翻開，以呼籲採取行動來選擇比特幣作為“可靠的替代品”，以“防止貨幣貶值並提供穩定的儲蓄工具” 。

The scenes aim to cleverly flip the script from how difficult it is for the average person to grow their savings with a call to action to opt for Bitcoin as a ‘reliable alternative’, to ‘protect against currency devaluation and provide a stable savings vehicle’. The undercurrent elements of humour in both films hope to address a reality far too many people recognise in a lighthearted manner.

這些場景旨在將腳本巧妙地從劇本中巧妙地翻開，普通人通過呼籲採取行動來選擇比特幣作為“可靠的替代品”，以“防止貨幣貶值並提供穩定的儲蓄工具”，這是多麼困難。 。這兩部電影中幽默的暗流元素都希望以輕鬆的方式對現實的認識太多。

In the first film, a young man looking to pay his rent is strongarmed by mobsters into emptying his wallet, a situation many can relate to as rent prices rise year after year. In the second film, the same man tries to grow his savings, only to watch helplessly as a mobster clerk and his gang pocket his hard-earned cash, leaving him with a single coin in ‘interest’.

在第一部電影中，一個希望支付租金的年輕人被暴民摧毀了他的錢包，這是許多人可能與租金價格逐年上漲有關的情況。在第二部電影中，同一個人試圖增加自己的積蓄，只是無助地看著一個艱難的現金，他的辛苦現金，使他擁有一枚硬幣，以“利益”。

“Through this campaign, we seek to redefine the crypto narrative in the MENA region, shifting focus from speculative trading to Bitcoin as a tool for financial resilience and long-term wealth preservation,” said Zeid Bataineh, Marketing Director, CoinMENA.

“通過這項運動，我們試圖重新定義北非地區的加密敘事，將重點從投機貿易轉變為比特幣，作為財務彈性和長期財富保存的工具，” Coinmena市場總監Zeid Bataineh說。

He explained that the lack of understanding around Bitcoin shaped the insight that inspired the campaign, which “aims to educate while connecting emotionally, addressing real-world struggles in a relatable and engaging way.”

他解釋說，缺乏比特幣的理解塑造了啟發競選活動的見解，該競選活動“旨在在情感上進行教育，以一種相關和引人入勝的方式解決現實世界的鬥爭。”

“This is where our campaign begins: inflation isn’t inevitable, and saving is possible with Bitcoin. We chose to focus on Bitcoin because it’s uniquely designed to protect against devaluation, serve as a reliable savings vehicle, and empower individuals to stay ahead,” said Bataineh.

“這是我們的競選活動開始的地方：通貨膨脹不是不可避免的，比特幣可以節省。我們之所以選擇專注於比特幣，是因為它的唯一設計旨在防止貶值，充當可靠的儲蓄工具，並賦予個人保持領先地位。” Bataineh說。

The films’ set design and style intentionally drew a contrast between outdated financial practices in place to tackle modern challenges. “This contrast puts today’s challenges into perspective. we shouldn’t still be dealing with outdated systems when modern solutions — like CoinMENA — are right in front of us,” said Asaad.

電影的佈景設計和風格故意在應對現代挑戰的到位之間有所不同。 “這種對比使當今的挑戰成為了視角。當現代解決方案（如Coinmena）就在我們面前時，我們不應該處理過時的系統。” Asaad說。

In terms of challenges during the conceptualisation of the campaign, Asaad explained that “from a production standpoint, strict budgets and tight deadlines,” were the obvious ones. However, he said that “creatively, the real test was striking the right balance by delivering a bold, unapologetic message without stepping on toes.”

在運動概念化期間的挑戰方面，Asaad解釋說：“從生產的角度，嚴格的預算和嚴格的截止日期，”是顯而易見的。但是，他說：“從創造性上講，真正的測試是通過傳達一個大膽，毫無歉意的信息而不踩腳趾來達到正確的平衡。”

“In a content-saturated world, we wanted to create something that would stand out, grab attention, and spark thought,” added Bataineh.

“在一個飽滿的世界中，我們想創造一些可以脫穎而出，引起注意並引發思想的東西，”巴納德補充說。

Ultimately, through the tools of humour and smartly crafted satire, CoinMENA hopes its debut campaign has “the power to make people laugh, think critically, and ultimately take action.”

最終，通過幽默和精心製作的諷刺工具，Coinmena希望其首次亮相運動具有“使人們發笑，批判性思考並最終採取行動的能力”。

Crafted to “offer a real solution to a serious problem”, CoinMENA’s Your Future, Your Choice aims to offer more than an alternative to financial success, but a sense of control and optimism as well.

Coinmena的未來是為了“為嚴重問題提供真正的解決方案”，您的選擇旨在提供更多的替代財務上的成功，而是一種控制和樂觀感。

Credits:

學分：

Client: CoinMENA

客戶：Coinmena

Marketing Director: Zeid Bataineh

市場總監：Zeid Bataineh

Lead Creative: Haya Al-Khalidi

領導創意：這些al-khalids

Social Media: Areej Salem

社交媒體：Areej Salem

Performance Marketing: Najib Nimri

績效營銷：Najib Nimri

Creative Production House: Bigsea

創意製作公司：Bigsea

Creative Director: Serge Asaad & Carl Khoury

創意總監：Serge Asaad和Carl Khoury

Copy: Carl Khoury

複製：卡爾·庫裡（Carl Khoury）

Art & Set Design: Bigsea

藝術與佈景設計：Bigsea

Director – Producer: Serge Asaad

導演 - 製片人：Serge Asaad

Line Prod.: Mazen Abusrour

生產線：Mazen Abusrour

DOP: Drona Antony

DOP：Dronny Anthony

Gaffer: Roland Baghdady

gaffer：羅蘭·巴格達迪（Roland Baghdady）

1st AC: Koko

第一交流：血液

Post Production: Bigsea

後生產：Bigsea

Hair & Make up: Ziwei Lu

Hair & Make up: Ziwei Lu

Colorist: Dmitry Litvinov

調色師：德米特里·利特維諾夫（Dmitry Litvinov）

Photography: Serge Asaad

攝影：Serge Asaad