Coinbase 的強大力量：與塑造加密巨頭的高層會面

Coinbase 的領導團隊保持穩定，推動公司應對市場挑戰和監管審查。執行長 Brian Armstrong 高度重視工程師，但 Coinbase 的權力延伸到了各個部門的高階主管。營運長 Emilie Choi 是具有重大影響力的關鍵決策者，而財務長 Alesia Haas 則提供穩定的指導並引導公司的 IPO。首席法律官 Paul Grewal 擁有處理監管事務的豐富經驗。消費品主管 Max Branzburg 因改善零售平台的績效而受到讚譽。機構產品主管 Greg Tusar 領導零售收入來源以外的擴張。 Shan Aggarwal，企業和業務發展副總裁，在合作夥伴關係和併購方面發揮著至關重要的作用。 Base 工程師 Jesse Pollak 以其加密貨幣專業知識和對 Base 區塊鏈的貢獻而聞名，擁有重要的軟實力。

Coinbase's Power Players: The Movers and Shakers Shaping the Crypto Giant

Coinbase 的重要人物：塑造加密巨頭的推動者和推動者

In the tumultuous landscape of the crypto industry, where volatility reigns supreme, stability and leadership are crucial for companies to navigate the choppy waters. Coinbase, the leading cryptocurrency exchange, has weathered the recent Crypto Winter and unprecedented regulatory challenges with aplomb, thanks in large part to its robust leadership team.

在加密貨幣產業的動盪格局中，波動性佔據主導地位，穩定性和領導力對於公司在波濤洶湧的水域中航行至關重要。領先的加密貨幣交易所 Coinbase 沉著應對最近的加密寒冬和前所未有的監管挑戰，這在很大程度上要歸功於其強大的領導團隊。

Over the past few years, Coinbase's leadership has remained remarkably stable, providing the company with a solid foundation during periods of uncertainty. While engineers hold a revered status within the confines of Silicon Valley firms, including Coinbase, the power structure extends beyond the realm of technical expertise.

在過去的幾年裡，Coinbase 的領導地位一直非常穩定，為公司在不確定時期提供了堅實的基礎。雖然工程師在包括 Coinbase 在內的矽谷公司中享有受人尊敬的地位，但權力結構超出了技術專業知識的範圍。

After meticulous analysis of Coinbase's official organizational chart, supplemented by over a decade of industry reporting and extensive interviews with insiders close to the C-suite, we present the seven most influential individuals who wield significant power within the company.

經過對Coinbase 官方組織結構圖的細緻分析，輔以十多年的行業報告以及對接近最高管理層的內部人士的廣泛採訪，我們列出了在公司內擁有重要權力的七位最有影響力的人物。

Emilie Choi: The Unstoppable COO

Emilie Choi：勢不可擋的營運官

Emilie Choi, Coinbase's President and Chief Operating Officer (COO), stands as a formidable force within the organization. Her impressive track record as a long-time executive at LinkedIn precedes her, and since joining Coinbase in 2018, she has swiftly made her mark. Choi's oversight of numerous acquisitions has significantly expanded the company's portfolio.

Coinbase 總裁兼營運長 (COO) Emilie Choi 是組織內的一股強大力量。作為 LinkedIn 的長期高管，她有著令人印象深刻的業績記錄，自 2018 年加入 Coinbase 以來，她迅速嶄露頭角。 Choi 對眾多收購的監督極大地擴大了公司的投資組合。

While her decisiveness has earned her accolades, she is also known to be a polarizing figure, eliciting both admiration and apprehension among staff and fellow executives. Her reputation as a ruthless operator has led to concerns about her interpersonal style. However, there is no denying her immense influence. Choi is privy to all major company decisions and enjoys the unwavering trust and confidence of Coinbase's CEO, Brian Armstrong.

雖然她的果斷為她贏得了讚譽，但她也被認為是一個兩極分化的人物，引起了員工和其他高管的欽佩和擔憂。她作為一個無情的經營者的名聲引起了人們對她的人際作風的擔憂。然而，不可否認的是，她的影響力巨大。 Choi 了解公司所有重大決策，並享有 Coinbase 執行長 Brian Armstrong 堅定不移的信任和信心。

Alesia Haas: The Steady Hand at the Helm

阿萊西亞·哈斯：穩健的掌舵者

Complementing Emilie Choi's fiery demeanor is the more reserved Alesia Haas, Coinbase's Chief Financial Officer (CFO). A former banker who joined Coinbase in 2018, Haas has played a pivotal role in guiding the company through its highly successful initial public offering (IPO). This momentous event not only enriched Haas and other senior executives but also cemented her reputation as a steadfast and competent financial steward.

Coinbase 財務長 (CFO) 個性內向，與 Emilie Choi 的火熱舉止相得益彰。 Haas 曾是銀行家，於 2018 年加入 Coinbase，在指導公司成功進行首次公開發行 (IPO) 方面發揮了關鍵作用。這一重大事件不僅使哈斯和其他高階主管致富，也鞏固了她作為堅定而稱職的財務管家的聲譽。

Haas has skillfully crafted the role of CFO in the unique context of a crypto firm, a role that mirrors traditional CFO responsibilities while also embracing the distinctive nuances of the crypto ecosystem. She has earned Armstrong's unwavering trust and admiration through her unwavering dedication and financial acumen.

Haas 在加密公司的獨特背景下巧妙地塑造了 CFO 的角色，反映了傳統 CFO 的職責，同時也體現了加密生態系統的獨特細微差別。她透過堅定不移的奉獻精神和財務頭腦贏得了阿姆斯壯堅定不移的信任和欽佩。

Paul Grewal: The Legal Eagle

保羅‧格雷沃爾：法律之鷹

Paul Grewal, Coinbase's Chief Legal Officer, brings a wealth of experience and social media savvy to the company. Prior to his tenure at Coinbase, Grewal served as a federal judge and assisted Facebook in navigating the treacherous legal landscape surrounding various privacy scandals.

Coinbase 首席法務長 Paul Grewal 為公司帶來了豐富的經驗和社群媒體頭腦。在就職 Coinbase 之前，Grewal 曾擔任聯邦法官，並協助 Facebook 應對圍繞各種隱私醜聞的危險法律環境。

His invaluable expertise has proven indispensable at Coinbase, where he has tirelessly defended the company against relentless regulatory scrutiny from the Securities and Exchange Commission (SEC) and other government agencies. Grewal's high-stakes legal battles with the SEC are closely watched by industry experts, as they have the potential to shape the future of the crypto industry.

His invaluable expertise has proven indispensable at Coinbase, where he has tirelessly defended the company against relentless regulatory scrutiny from the Securities and Exchange Commission (SEC) and other government agencies. Grewal's high-stakes legal battles with the SEC are closely watched by industry experts, as they have the potential to shape the future of the crypto industry.

Max Branzburg: The Consumer Product Guru

Max Branzburg：消費品大師

Max Branzburg joined Coinbase in 2018 as Head of Consumer Products, bringing with him a blend of technical expertise and business acumen. Despite his lack of prior experience in the crypto industry, Branzburg quickly established himself as a formidable product executive.

Max Branzburg 於 2018 年加入 Coinbase，擔任消費產品主管，帶來了技術專長和商業頭腦的結合。儘管布蘭茨伯格之前缺乏加密行業的經驗，但他很快就成為了一名強大的產品高管。

Under his leadership, Coinbase's retail platform, once notorious for its instability, has undergone a remarkable transformation, providing a seamless and reliable experience for users. Branzburg's reputation as a skilled political operator has also served him well, earning him the support of both Armstrong and Choi.

在他的領導下，曾經因不穩定而臭名昭著的 Coinbase 零售平台經歷了顯著的轉變，為用戶提供了無縫且可靠的體驗。布蘭茨堡作為熟練政治操作者的聲譽也對他很有幫助，為他贏得了阿姆斯壯和崔的支持。

Greg Tusar: The Wall Street Wizard

格雷格圖薩爾：華爾街奇才

Greg Tusar joined Coinbase in 2020, bringing decades of experience in the financial sector, including a notable 13-year stint at Goldman Sachs. His expertise has been instrumental in the development of the company's lucrative futures platform, a key component of Coinbase's ongoing diversification strategy.

Greg Tusar 於 2020 年加入 Coinbase，帶來了數十年的金融領域經驗，其中包括在高盛 (Goldman Sachs) 工作的 13 年經驗。他的專業知識在公司利潤豐厚的期貨平台的開發中發揮了重要作用，該平台是 Coinbase 持續多元化策略的關鍵組成部分。

As the crypto industry forges closer ties with Wall Street, Tusar's influence within Coinbase is likely to grow exponentially. His deep understanding of financial markets and his ability to bridge the gap between crypto and traditional finance make him a highly valued asset for the company.

隨著加密產業與華爾街的聯繫越來越緊密，Tusar 在 Coinbase 的影響力可能會呈指數級增長。他對金融市場的深刻理解以及彌合加密貨幣和傳統金融之間差距的能力使他成為公司的高價值資產。

Shan Aggarwal: The Under-the-Radar Power Broker

Shan Aggarwal：不為人知的權力掮客

While Shan Aggarwal may not hold an executive title, his influence within Coinbase belies his relatively low profile. Colleagues describe him as a well-liked and highly effective executive who has consistently exceeded expectations.

雖然尚·阿加瓦爾 (Shan Aggarwal) 可能沒有擔任高階主管職務，但他在 Coinbase 的影響力掩蓋了他相對低調的形象。同事形容他是一位深受喜愛、高效的高階主管，一直超乎預期。

Aggarwal joined Coinbase from Greycroft, a venerable venture capital firm, where he gained invaluable experience in managing partnerships, mergers and acquisitions, and corporate ventures. He played a pivotal role in steering the company through the IPO process and is poised for further advancement within the organization.

Aggarwal 加入 Coinbase 之前，曾任職於著名的創投公司 Greycroft，在那裡他在管理合作夥伴關係、併購以及企業創投方面獲得了寶貴的經驗。他在引導公司完成首次公開募股過程中發揮了關鍵作用，並準備在組織內進一步晉升。

Jesse Pollak: The Crypto Native

Jesse Pollak：加密原住民

Jesse Pollak, a Coinbase engineer, may not hold an executive title, but his deep understanding of crypto and his instrumental role in launching the Base blockchain have earned him considerable soft power within the company.

Coinbase 工程師 Jesse Pollak 可能沒有高階主管頭銜，但他對加密貨幣的深刻理解以及他在推出 Base 區塊鏈方面的重要作用為他在公司內部贏得了相當大的軟實力。

Pollak's frequent appearances alongside Armstrong at industry events and his immense popularity among the crypto community speak volumes about his influence. His passion for product excellence and his unwavering belief in the transformative power of crypto evoke memories of Armstrong himself during Coinbase's early years.

波拉克經常與阿姆斯壯一起出現在行業活動中，以及他在加密貨幣社區中的巨大人氣充分說明了他的影響力。他對卓越產品的熱情以及對加密貨幣變革力量的堅定信念喚起了阿姆斯壯本人在 Coinbase 早年的回憶。

Honorable Mentions

榮譽獎

In addition to the seven individuals highlighted above, several other names emerged repeatedly during our research:

除了上述強調的七個人之外，我們的研究過程中還反覆出現了其他幾個名字：

• Brett Tejpaul: Head of Institutional, who forged strategic partnerships with key issuers of Bitcoin exchange-traded funds (ETFs).
• Kate Rouch: Chief Marketing Officer, who has consistently exceeded expectations in generating creative and cost-effective marketing campaigns.
• Faryar Shirzad: Chief Policy Officer, whose deep knowledge of Washington, D.C., has been invaluable in building political clout for Coinbase.

These individuals, along with the seven power players described in detail above, collectively shape the strategic direction and day-to-day operations of Coinbase, steering the company through the turbulent waters of the crypto industry.

Brett Tejpaul：機構主管，與比特幣交易所交易基金(ETF) 的主要發行人建立了策略合作夥伴關係。 Faryar Shirzad：首席行銷長政策官員對華盛頓特區有著深入的了解，對於 Coinbase 建立政治影響力非常寶貴。度過加密貨幣行業的動盪水域。