名人重返加密貨幣，這次擁抱 Solana Memecoin 之路

澳洲饒舌歌手 Iggy Azalea、SoundCloud 饒舌歌手 Trippie Redd 和前奧運選手 Caitlyn Jenner 等公眾人物的最新代幣引起了巨大轟動

Celebrities are back in crypto, and this time, they're embracing a more fungible path forward, slapping their names on tickers and pumping up the memecoin fever.

名人又回到了加密貨幣領域，這一次，他們正在擁抱一條更具可替代性的前進道路，將自己的名字印在股票上，並引發了迷因幣熱潮。

Both minor and major celebrities have been dabbling in crypto for a while now, but there haven't been quite as many around since FTX's blowup. So, what's bringing them back? The promise of memecoin riches on Solana.

小名人和大名人涉足加密貨幣已經有一段時間了，但自 FTX 爆發以來，參與加密貨幣的人還沒有那麼多。那麼，是什麼讓他們回來呢？ Solana 上 memecoin 財富的承諾。

The latest tokens from public figures like Australian rapper Iggy Azalea, SoundCloud rapper Trippie Redd and former Olympian Caitlyn Jenner have made a big splash across Crypto Twitter over the past week. And while the industry has been embroiled in a nuanced debate over whether these new launches offer any positives for the space, it's hard to argue that the individuals launching one-click tokens bearing their names have much more than profits on their mind.

過去一周，澳洲饒舌歌手 Iggy Azalea、SoundCloud 饒舌歌手 Trippie Redd 和前奧運選手 Caitlyn Jenner 等公眾人物的最新代幣在 Crypto Twitter 上引起了巨大轟動。儘管業界一直在圍繞這些新發行的代幣是否對該領域帶來任何積極影響展開了細緻入微的爭論，但很難說那些發行帶有自己名字的一鍵代幣的個人不僅僅只是為了利潤。

Celebrity coin pump-and-dumps often come at the market's frothiest moments, as the promises of easy money by dumping on fans proves too irresistible and the threat of reputational damage seems too minimal.

名人代幣的拉高和拋售往往發生在市場最泡沫的時刻，因為透過向粉絲拋售來輕鬆賺錢的承諾被證明是不可抗拒的，而聲譽受損的威脅似乎又太小了。

Why Solana?

為什麼是索拉納？

While past celebrity crypto promotional efforts have typically centered around shilling existing projects or launching NFT projects or tokens to the Ethereum network, this most recent crop of memes is unique due to its Solana origins. Unlike the past cycle, there is a compelling argument to be made that Solana is the premier onchain speculation destination – particularly with respect to memecoin trading.

雖然過去的名人加密貨幣宣傳活動通常集中在現有項目上或向以太坊網絡推出 NFT 項目或代幣，但最近的這批模因由於其 Solana 起源而獨一無二。與過去的周期不同，有一個令人信服的論點認為 Solana 是首要的鏈上投機目的地 - 特別是在 memecoin 交易方面。

Solana subscribes to a monolithic version for the future of blockchains, meaning that all liquidity is concentrated at a single layer, a beneficial feature that increases the amount of capital available to purchase tokens compared to Ethereum’s more fragmented L2s. Further, Solana’s commitment to scaling through hardware upgrades allows the network to enjoy transaction speeds that simply cannot be replicated on the Ethereum L1.

Solana 支援區塊鏈未來的整體版本，這意味著所有流動性都集中在單層，與以太坊更分散的 L2 相比，這是一個有益的功能，可以增加可用於購買代幣的資本量。此外，Solana 致力於透過硬體升級進行擴展，使網路能夠享受以太坊 L1 上無法複製的交易速度。

The rise of nuanced memecoin subcultures from within Solana is not a new development, but celebrity-promoted tokens mark the first time this phenomenon is actually likely to onboard new people and capital into the crypto industry.

Solana 內部微妙的 memecoin 次文化的興起並不是一個新的發展，但名人推廣的代幣標誌著這種現象第一次真正有可能吸引新的人員和資本進入加密行業。

you wanted mass adoption well I'm not exactly sure what more you could ask for than multiple celebs with millions of followers all talking about altcoins on Solana

你想要大規模採用，我不知道除了擁有數百萬粉絲的多位名人都在 Solana 上談論山寨幣之外，你還可以要求什麼？

Despite the hopes that increasing celebrity crypto adoption indicates a deeper mainstream willingness to adopt the technology, the concern remains that an eventual collapse of this mania will burn bridges with those whose first onchain interactions were purchasing these same celebrity memecoins.

儘管人們希望越來越多的名人加密貨幣採用表明主流願意採用該技術，但人們仍然擔心這種狂熱的最終崩潰將燒毀那些首次鏈上互動購買這些名人模因幣的人的橋樑。

There aren't a lot of reasons to expect this latest crop of celebrities to play a long-term game, making it highly probable that their tokens will eventually become worthless. Unfortunately, the disgruntled investors and inevitable securities violations that this trend is likely to produce will only serve to generate negative coverage on the industry.

沒有太多理由期望這批最新的名人會玩長期遊戲，因此他們的代幣很可能最終變得一文不值。不幸的是，這種趨勢可能產生的不滿的投資者和不可避免的證券違規行為只會對該行業產生負面報導。

Although some previous iterations of celebrity-promoted crypto tokens had focused on providing utility for holders, the memes gaining traction over the past week have been entirely useless, resulting from low-effort launches through one-click token deployers and coming with zero benefits other than a litany of promotional tweets from their associated celebrity.

儘管之前一些名人推廣的加密代幣的迭代重點是為持有者提供實用性，但在過去一周獲得關注的迷因完全沒有用處，因為通過一鍵代幣部署器輕鬆啟動，並且除了來自其相關名人的一連串促銷推文。

Insider activity is abundantly clear for many of these tokens, and while Solana degens may be aping tickers with aspirations to sell at a profit to a celebrity’s fans in the near future, they first have to accept that they are being dumped on by the celebrity and other associated insiders and consider if they’re comfortable becoming the “community members” of a worthless project.

對於這些代幣中的許多人來說，內部活動是非常明顯的，雖然 Solana degens 可能會模仿代幣，渴望在不久的將來向名人的粉絲出售利潤，但他們首先必須接受自己被名人拋棄了，並且其他相關的內部人士，並考慮他們是否願意成為一個毫無價值的專案的「社區成員」。