名人重返加密货币，这一次拥抱 Solana Memecoin 之路

澳大利亚说唱歌手 Iggy Azalea、SoundCloud 说唱歌手 Trippie Redd 和前奥运选手 Caitlyn Jenner 等公众人物的最新代币引起了巨大轰动

Celebrities are back in crypto, and this time, they're embracing a more fungible path forward, slapping their names on tickers and pumping up the memecoin fever.

名人又回到了加密货币领域，这一次，他们正在拥抱一条更具可替代性的前进道路，将自己的名字印在股票上，并引发了模因币热潮。

Both minor and major celebrities have been dabbling in crypto for a while now, but there haven't been quite as many around since FTX's blowup. So, what's bringing them back? The promise of memecoin riches on Solana.

小名人和大名人涉足加密货币已经有一段时间了，但自 FTX 爆发以来，参与加密货币的人还没有那么多。那么，是什么让他们回来呢？ Solana 上 memecoin 财富的承诺。

The latest tokens from public figures like Australian rapper Iggy Azalea, SoundCloud rapper Trippie Redd and former Olympian Caitlyn Jenner have made a big splash across Crypto Twitter over the past week. And while the industry has been embroiled in a nuanced debate over whether these new launches offer any positives for the space, it's hard to argue that the individuals launching one-click tokens bearing their names have much more than profits on their mind.

过去一周，澳大利亚说唱歌手 Iggy Azalea、SoundCloud 说唱歌手 Trippie Redd 和前奥运选手 Caitlyn Jenner 等公众人物的最新代币在 Crypto Twitter 上引起了巨大轰动。尽管业界一直在围绕这些新发行的代币是否对该领域带来任何积极影响展开了细致入微的争论，但很难说那些发行带有自己名字的一键代币的个人不仅仅只是为了利润。

Celebrity coin pump-and-dumps often come at the market's frothiest moments, as the promises of easy money by dumping on fans proves too irresistible and the threat of reputational damage seems too minimal.

名人代币的拉高和抛售往往发生在市场最泡沫的时刻，因为通过向粉丝抛售来轻松赚钱的承诺被证明是不可抗拒的，而声誉受损的威胁似乎又太小了。

Why Solana?

为什么是索拉纳？

While past celebrity crypto promotional efforts have typically centered around shilling existing projects or launching NFT projects or tokens to the Ethereum network, this most recent crop of memes is unique due to its Solana origins. Unlike the past cycle, there is a compelling argument to be made that Solana is the premier onchain speculation destination – particularly with respect to memecoin trading.

虽然过去的名人加密货币宣传活动通常集中在现有项目上或向以太坊网络推出 NFT 项目或代币，但最近的这批模因由于其 Solana 起源而独一无二。与过去的周期不同，有一个令人信服的论点认为 Solana 是首要的链上投机目的地 - 特别是在 memecoin 交易方面。

Solana subscribes to a monolithic version for the future of blockchains, meaning that all liquidity is concentrated at a single layer, a beneficial feature that increases the amount of capital available to purchase tokens compared to Ethereum’s more fragmented L2s. Further, Solana’s commitment to scaling through hardware upgrades allows the network to enjoy transaction speeds that simply cannot be replicated on the Ethereum L1.

Solana 支持区块链未来的整体版本，这意味着所有流动性都集中在单层，与以太坊更分散的 L2 相比，这是一个有益的功能，可以增加可用于购买代币的资本量。此外，Solana 致力于通过硬件升级进行扩展，使网络能够享受以太坊 L1 上无法复制的交易速度。

The rise of nuanced memecoin subcultures from within Solana is not a new development, but celebrity-promoted tokens mark the first time this phenomenon is actually likely to onboard new people and capital into the crypto industry.

Solana 内部微妙的 memecoin 亚文化的兴起并不是一个新的发展，但名人推广的代币标志着这种现象第一次真正有可能吸引新的人员和资本进入加密行业。

you wanted mass adoption well I'm not exactly sure what more you could ask for than multiple celebs with millions of followers all talking about altcoins on Solana

你想要大规模采用，我不知道除了拥有数百万粉丝的多位名人都在 Solana 上谈论山寨币之外，你还可以要求什么？

Despite the hopes that increasing celebrity crypto adoption indicates a deeper mainstream willingness to adopt the technology, the concern remains that an eventual collapse of this mania will burn bridges with those whose first onchain interactions were purchasing these same celebrity memecoins.

尽管人们希望越来越多的名人加密货币采用表明主流愿意采用该技术，但人们仍然担心这种狂热的最终崩溃将烧毁那些首次在链上互动购买这些名人模因币的人的桥梁。

There aren't a lot of reasons to expect this latest crop of celebrities to play a long-term game, making it highly probable that their tokens will eventually become worthless. Unfortunately, the disgruntled investors and inevitable securities violations that this trend is likely to produce will only serve to generate negative coverage on the industry.

没有太多理由期望这批最新的名人会玩长期游戏，因此他们的代币很可能最终变得一文不值。不幸的是，这种趋势可能产生的不满的投资者和不可避免的证券违规行为只会对该行业产生负面报道。

Although some previous iterations of celebrity-promoted crypto tokens had focused on providing utility for holders, the memes gaining traction over the past week have been entirely useless, resulting from low-effort launches through one-click token deployers and coming with zero benefits other than a litany of promotional tweets from their associated celebrity.

尽管之前一些名人推广的加密代币的迭代重点是为持有者提供实用性，但在过去一周获得关注的迷因完全没有用处，因为通过一键代币部署器轻松启动，并且除了来自其相关名人的一连串促销推文。

Insider activity is abundantly clear for many of these tokens, and while Solana degens may be aping tickers with aspirations to sell at a profit to a celebrity’s fans in the near future, they first have to accept that they are being dumped on by the celebrity and other associated insiders and consider if they’re comfortable becoming the “community members” of a worthless project.

对于这些代币中的许多来说，内部活动是非常明显的，虽然 Solana degens 可能会模仿代币，渴望在不久的将来向名人的粉丝出售利润，但他们首先必须接受自己被名人抛弃了，并且其他相关的内部人士，并考虑他们是否愿意成为一个毫无价值的项目的“社区成员”。