巴羅達銀行為 2025 年大壺節推出高級銀行服務

隨著 2025 年大壺節的臨近，巴羅達銀行 (BoB) 公佈了提供先進銀行服務的計劃，吸引了數百萬遊客來到 Prayagraj。

Bank of Baroda (BoB) is gearing up to provide advanced banking services at the upcoming Maha Kumbh Mela 2025 in Prayagraj, which is expected to attract millions of visitors.

巴羅達銀行 (BoB) 正準備在即將於 Prayagraj 舉行的 2025 年大壺節上提供先進的銀行服務，預計將吸引數百萬遊客。

As the convenor of the State Level Bankers' Committee (SLBC) for Uttar Pradesh, BoB will be playing a key role in promoting digital payments and offering AI-driven customer support for the pilgrims.

作為北方邦州級銀行家委員會 (SLBC) 的召集人，BoB 將在促進數位支付和為朝聖者提供人工智慧驅動的客戶支援方面發揮關鍵作用。

BoB will be setting up two full-fledged branches at the mela site, which will be equipped with forex facilities. The bank will also be deploying onsite and mobile ATMs, along with coin vending machines, to meet the diverse banking needs of the visitors.

BoB 將在 mela 站點設立兩個成熟的分支機構，並配備外匯設施。該銀行還將部署現場和移動自動櫃員機以及硬幣自動販賣機，以滿足遊客多樣化的銀行業務需求。

To assist customers with banking queries, BoB has introduced Aditi, a GenAI-powered Virtual Relationship Manager.

為了協助客戶進行銀行查詢，BoB 推出了 Aditi，這是一款由 GenAI 驅動的虛擬關係管理器。

BoB is also actively promoting its UPI payment app, BoB e-Pay, and offering incentives for customers and merchants to adopt digital payment solutions.

BoB 也積極推廣其 UPI 支付應用程式 BoB e-Pay，並為客戶和商家採用數位支付解決方案提供誘因。

The bank has arranged for BC Sakhis and business correspondents to provide assistance to devotees, tourists, and merchants.

該銀行已安排 BC Sakhis 和商業通訊員為信徒、遊客和商人提供協助。

In addition, BoB has collaborated with Mela authorities to provide merchant carts and reflective jackets for volunteers and merchants.

此外，BoB還與梅拉當局合作，為志工和商人提供者鋪設推車和反光夾克。

According to VG Senthilkumar, Head of Marketing and Branding at BoB, the mela presents a significant opportunity for banks to serve the diverse crowd, which is expected to include over 45 crore devotees.

BoB 行銷和品牌主管 VG Senthilkumar 表示，mela 為銀行提供了一個為多元化人群提供服務的重要機會，預計將包括超過 4.5 億愛好者。

The Uttar Pradesh Police have put in place a robust security system to ensure the safety of attendees. The digital cell is closely monitoring cyber fraud and other fraudulent activities.

北方邦警方建立了強大的安全系統，以確保與會者的安全。數位單元正在密切監控網路詐欺和其他詐欺活動。

Hi-tech systems are being used to oversee the entire operation during Maha Kumbh 2025.

高科技系統將用於監督 2025 年大壺節期間的整個運作。

(WITH INPUTS FROM ANI)

（來自 ANI 的輸入）