Unstoppable Domains and POG Digital Launch ".pog" Web3 Domain, Revolutionizing Digital Identity and Community Engagement

Unstoppable Domains (UD) and POG Digital are collaborating to launch the ".pog" top-level Web3 domain (TLD), a branded digital identity extension for POG fans. This TLD allows POG enthusiasts to express their support and create unified identities across various blockchains. In the future, UD and POG plan to apply for a ".pog" generic top-level domain (gTLD) in the upcoming ICANN issuance, potentially providing a widely accessible digital identity system for POG enthusiasts and the broader Web3 community.

Unstoppable Domains and POG Digital Launch ".pog" Web3 Domain, Marking a Milestone in Digital Identity and Brand Engagement

New York City, NY - April 3, 2024 - Unstoppable Domains (UD), a leading Web3 domains and digital identity provider, has partnered with POG Digital, a premier phygital collectibles project, to unveil the launch of the ".pog" top-level Web3 domain (TLD). This collaborative initiative empowers POG enthusiasts to express their unwavering support for the project by establishing digital identities with brand-centric addresses.

The introduction of the ".pog" TLD marks a significant milestone in the evolution of digital identity and community engagement. It serves as a testament to the growing adoption of Web3 technologies and their transformative impact on the way individuals interact with brands and one another.

Unifying Identity and Asset Management

The ".pog" domain offers players and collectors a unified platform to manage their assets seamlessly across the five blockchains currently supported by POG. Additionally, users can effortlessly receive assets and cryptocurrencies on Solana, Ethereum, Bitcoin, Theta, Polygon, and Pogchain from a single digital identity. This eliminates the complexities and security risks associated with managing multiple blockchain addresses.

Creating a Sense of Community

"With the new .pog Web3 domain, we are extending our commitment to providing cost-effective means for brands to expand their digital presence, foster a sense of community among their fans, and enhance engagement with their customers," remarked Sandy Carter, COO of Unstoppable Domains. "Simultaneously, fans gain the ability to showcase their appreciation by establishing POG-themed digital identities with these TLDs, simplifying their efforts to connect with like-minded enthusiasts and seamlessly navigate the Web3 ecosystem."

POG: Connecting POG NFTs and Gaming

POG Digital's mission is to cultivate an interoperable platform for POG NFTs and gaming that bridges the gap between collectors, gamers, game designers, and third-party IP owners, encompassing entertainment brands, sports and esports leagues, visual artists, celebrities, and influencers. With over 150 million physical and digital POG owners in more than 40 countries, this innovative brand is empowering its community members to become ambassadors on social media and Web3 platforms through the latest branded domain extension.

Digital Profiles and Blockchain Functionality

Similar to other UD-issued addresses, the ".pog" Web3 domains manifest as non-fungible tokens (NFTs) minted on Polygon, granting users complete control over their digital identities. Notably, beyond serving as website addresses, .pog and other Web3 domains function as comprehensive digital identifiers, enabling users to establish unique digital profiles.

Robust Blockchain Features

Web3 domains offer their owners robust blockchain functionality, including the ability to send and receive cryptocurrencies, log into integrated dapps on unstoppablemarketplace.com, receive exclusive collectible badges, communicate with other Web3 domain holders in applications like Group Chat, and access a myriad of other features.

Potential Link to Web2 Counterparts

In anticipation of ICANN's approval of the .pog gTLD application, users may be able to seamlessly "link" their existing Web3 addresses to their Web2 counterparts. This integration would make their Web3 .pog domains discoverable and searchable on major search engines such as Google, Bing, Yahoo, DuckDuckGo, and others. It would also allow the .pog domain name to resolve to a website in the DNS.

Consequently, Web3 domains would be fully integrated into the DNS, rendering them easily discoverable by billions of mainstream users. Simultaneously, their Web2 equivalents would inherit an array of blockchain-native features.

Expanding gTLD Accessibility

The partnership with POG is a testament to UD's unwavering commitment to securing gTLDs during ICANN's forthcoming application window, providing numerous brands and cities with an affordable avenue to explore naming systems ahead of the next ICANN round.

This endeavor is set to enhance the accessibility, security, and user-friendliness of digital ecosystems, reflecting a shared dedication to strengthening digital identities across the Internet.

About Unstoppable Domains

Founded in 2018, Unstoppable Domains is a Web3 domain name provider and digital identity platform dedicated to guiding the world's transition to Web3. UD provides Web3 domains minted on the blockchain, granting users absolute ownership and control over their digital identities, eliminating renewal fees. With Unstoppable Domains, individuals can replace lengthy alphanumeric crypto wallet addresses with human-readable names, enabling them to transact and interact with over 720 apps, wallets, exchanges, and marketplaces. Forbes recognized the company as one of America's Best Startup Employers in 2022.

Media Contact:

press@unstoppabledomains.com

About POG Digital

POG Digital is a pioneering POG NFT and gaming platform that aims to establish an interoperable ecosystem connecting collectors, gamers, game designers, and third-party IP owners. With a global community of over 150 million physical and digital POG owners, POG Digital empowers its members to become ambassadors in the Web3 space.