Last Friday, Donald Trump announced the launch of his new cryptocurrency, Official Trump (TRUMP -1.97%). The meme coin has gotten off to an explosive start.
Donald Trump has announced the launch of his new cryptocurrency, Official Trump (TRUMP -1.97%). The meme coin has gotten off to an explosive start. As of 10:30 a.m. ET on Monday, the token was up 647.4% since its launch late last Friday night.
The token's price rocketed higher upon its debut and then saw some volatile trading over the weekend amid trends for the broader crypto market and investors taking profits on big short-term gains. The cryptocurrency is actually down 10.1% over the last 24 hours of trading as of this writing, but it's clearly gotten off to a strong start.
Trump announced the new cryptocurrency in a post on Truth Social on Jan. 17. The social media platform is owned by Trump Media & Technology, which was formerly majority-owned by Trump before his stock was transferred into a revocable trust that lists him as the sole beneficiary.
"My NEW Official Trump Meme is HERE!" Trump wrote in a post announcing the coin. "It's time to celebrate everything we stand for: WINNING!" Some investors are betting on Trump's high-profile nature and support of the token to power huge returns.
Following its big post-reveal gains, Official Trump now has a market capitalization of roughly $10.4 billion. Melania Trump also debuted her own cryptocurrency on Sunday. Official Melania Meme has also seen strong bullish momentum out of the gate and now has a market cap of roughly $1.6 billion.
What's next for the Official Trump cryptocurrency?
Trump's election win and upcoming inauguration have coincided with big gains for some stocks and cryptocurrencies. XRP, for example, has seen its token price surge roughly 444% higher over the past three months due to expectations that the Securities and Exchange Commission (SEC) under the new Trump administration could drop a securities violation case against Ripple Labs, the cryptocurrency's creator.
The Trump administration appears poised to usher in new levels of support for the cryptocurrency industry. In addition to easing regulations and enforcement scenarios in the space, the president-elect is also said to be considering the creation of a U.S. strategic cryptocurrency reserve.
But while the new political environment could create some significant bullish catalysts for the crypto market, meme coins continue to be risky investments characterized by high levels of volatility. Despite Trump's extremely high visibility and personal brand strength, which could help send the Official Trump coin even higher, investors should understand that the potential for explosive gains also comes with a very high level of risk.
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