Trump Family Rivalry Shakes Up the Crypto Market

The Trump household is making waves in the cryptocurrency market—but not without some drama. Just a day after US President Donald Trump launched his $Trump token

A day after US President Donald Trump launched his $Trump token, First Lady Melania Trump has entered the cryptocurrency market with her own digital currency, $Melania.

Melania unveiled the token on Sunday, January 19, choosing the Solana blockchain for her launch.

Her move came less than 24 hours after Donald Trump’s $Trump token hit the market, sending investors into a frenzy.

The fallout was immediate: $Trump dropped from $75 to $45 before stabilising at $57 the following day, according to CoinMarketCap.

However, despite the plunge, $Trump has surged to a market capitalisation of $11.5 billion in just two days.

Meanwhile, Melania’s $Melania token trails behind with a valuation of $1.6 billion.

For now, Donald Trump’s token remains the favourite among investors, but Melania’s debut has sparked plenty of curiosity.

Both tokens are part of the “meme coin” trend – cryptocurrencies that are less about utility and more about internet culture and buzz.

Think Dogecoin, which gained popularity thanks to Tesla CEO Elon Musk’s endorsements.

Similarly, the Trumps appear to be leveraging their fame to tap into this viral phenomenon.

Interestingly, the launches come just days before Donald Trump’s second inauguration, raising speculation about the timing and intent behind these tokens.

Are they part of a larger branding strategy? Or just a bid to ride the wave of crypto hype?

While $Trump has the upper hand for now, Melania Trump’s unexpected move into the cryptocurrency market has turned heads.

Investors and fans alike are eager to see how the tokens perform in the weeks to come.

Will this family rivalry boost both tokens, or will the competition create further volatility?

One thing is certain: the Trumps have once again captured the spotlight, this time in the digital finance world.