STEPN and Adidas Team Up for Exclusive Genesis NFT Sneaker Drop

STEPN and Adidas have partnered to introduce a collection of 1000 distinct NFT sneakers, marking the commencement of a year-long partnership. The STEPN x Adidas Genesis Sneakers will be minted on the Solana blockchain, with 200 reserved for loyal users and 790 available in a public raffle sale on MOOAR. Each pair will be priced at 10,000 GMT, STEPN’s native token.

STEPN and Adidas Join Forces to Launch Exclusive Genesis NFT Sneaker Collection

In an unprecedented collaboration, leading move-to-earn lifestyle app STEPN and iconic sports brand Adidas have unveiled their Genesis NFT Sneaker Collection, comprising 1000 unique non-fungible tokens (NFTs) that seamlessly blend wellness gamification and the renowned athletic footwear giant.

Genesis NFT Sneaker Collection: A Fusion of Virtual and Physical

The highly anticipated STEPN x Adidas Genesis Sneakers, meticulously crafted with co-branded logos, will be minted on the Solana blockchain, ensuring the distinctiveness of each pair. Scheduled for launch on Wednesday, April 17th, the collection will be exclusively available on STEPN's affiliated NFT marketplace, MOOAR. Each pair will be priced at 10,000 GMT, the native token of STEPN.

This inaugural release serves as a stepping stone in the roadmap towards future NFT drops and the introduction of physical wearables, further solidifying the partnership's commitment to enhancing the move-to-earn ecosystem and democratizing cutting-edge technology.

Community-Centric Approach and Global Success

STEPN's unwavering focus on community engagement has been instrumental in its meteoric rise, attracting over five million registered users worldwide. This collaboration follows a recent airdrop event, generously distributing approximately $30 million worth of tokens to the STEPN community, reflecting the platform's commitment to rewarding its loyal user base.

The partnership with Adidas aligns seamlessly with STEPN's broader endeavors in the burgeoning field of FitTech. The platform has forged strategic alliances with renowned figures such as DJ Steve Aoki, the acclaimed Japanese animation series Ghost in the Shell, and the esteemed soccer club Atlético de Madrid, solidifying its position as a leader in the intersection of technology, fitness, and entertainment.

Exclusive NFT Distribution and Public Raffle

In a calculated distribution strategy, the Genesis NFT Sneaker Collection will be released in two distinct phases. Initially, 200 NFTs will be reserved for the most dedicated users, including holders of 'ALTS by Adidas NFTs and select members of the broader FSL community, encompassing STEPN, MOOAR patrons, and blockchain game Gas Hero participants.

The remaining 790 NFTs will be made available to the general public through a raffle sale commencing on April 18th and concluding on April 21st. Winners will be randomly drawn each day, with redemption facilitated on the MOOAR marketplace. To ensure fairness and accessibility, a strict limit of one NFT per wallet has been implemented.

STEPN: Revolutionizing Wellness, Fitness, and Digital Ownership

Since its inception in 2021, STEPN has experienced exponential growth, amassing a loyal user base exceeding five million. The platform's innovative approach seamlessly integrates Web3 technology with the rapidly expanding gaming industry, projected to surpass $522 billion by 2027, and the burgeoning wellness sector.

Conclusion

The STEPN x Adidas Genesis NFT Sneaker Collection represents a transformative milestone in the convergence of fitness, technology, and fashion. The collaboration underscores the growing recognition and adoption of move-to-earn concepts, empowering individuals to monetize their physical activities while fostering a sense of community and healthy living. As STEPN continues to push the boundaries of innovation, the future of the move-to-earn ecosystem holds infinite possibilities for personal empowerment, digital ownership, and the advancement of lifestyle rewards.