US President Donald Trump's sons, Eric and Trump Jr., have partnered with Hut 8 to launch American Bitcoin

According to a press release by Hut 8, the new venture has Hut 8 as the majority shareholder with an 80% stake, while the Trump family, through a private investor

US President Donald Trump’s sons, Eric and Trump Jr., have partnered with Hut 8 to launch American Bitcoin, a new crypto firm focusing on industrial-scale Bitcoin mining and strategic reserve development, according to a Monday press release by Hut 8.

The new venture has Hut 8 as the majority shareholder with an 80% stake, while the Trump family, through a private investor consortium that includes Eric Trump and Donald Trump Jr., is entitled to a 20% holding. The President’s two sons will be directly involved in the leadership of American Bitcoin, with Eric serving as Chief Strategy Officer.

The initiative has been structured to formalize the Trump family’s continued investment in digital assets through equity, operational roles, and infrastructure alignment.

The statement from Hut 8 read that the new venture aimed to become “the world’s largest, most efficient pure-play Bitcoin miner while building a robust strategic Bitcoin reserve.” Hut 8 will be responsible for the mining operations but will operate through the American Bitcoin brand.

Donald Trump Jr. stated: “We’ve been investing in Bitcoin for a while now, and we’re excited to take the next step in this journey with American Bitcoin. Mining it on favorable economics opens an even bigger opportunity. We’re excited to bring investors into that equation through a platform engineered to execute this thesis and deliver real, tangible participation in Bitcoin’s growth.”

Bitcoin mining is an energy-intensive undertaking that uses computing power to validate Bitcoin transactions and earn miners newly minted coins. The industry has experienced tremendous growth over the years despite environmental concerns.

Concerning the potential for profitability, Donald Trump Jr. stated: “From the start, we’ve backed our conviction in Bitcoin, personally and through our businesses.”

The entry into the lucrative but highly competitive world of Bitcoin mining becomes the Trump family’s third serious crypto venture within less than a year.

President Trump and his sons launched World Liberty Financial, a decentralized finance (DeFi) venture, during the Presidential campaigns in September, including a stablecoin, USD1, launched last week. On the eve of his inauguration in January this year, Trump and First Lady Melania launched their meme coins, $TRUMP and $MELANIA.

The US First family’s ventures into the crypto space haven’t gone smoothly with several lawmakers and other industry players, and several government regulatory agencies raised concerns about potential conflict of interest.

From a severe crypto critic who called Bitcoin a scam four years ago, President Trump has, since taking office, made headlines by doing everything at his disposal to ease regulatory scrutiny and issuing an executive order to create a strategic Bitcoin reserve. He frequently touts plans to make the US the “crypto capital of the planet.”

While the newly launched American Bitcoin may be separate from the other Trump family entity, World Liberty Financial, the two could eventually collaborate.

Hut 8 has reportedly surpassed $1 billion worth of Bitcoin holdings after it acquired some 990 Bitcoins for $100 million at the end of last year. The latest acquisition brings the company’s total holdings to 10,096 BTC at a time when Bitcoin mining revenue approached $3.6 billion in Q1 2025 as industry income stabilized after the last halving.