MicroStrategy CEO Michael Saylor Plans to Keep “Buying the Top Forever,” Teases New Bitcoin Purchase

The business intelligence firm scooped 2,138 BTC for $209 million in its latest purchase, pushing its total holdings to 446,400 BTC.

Business intelligence giant MicroStrategy has further bolstered its Bitcoin (BTC) reserves, purchasing 2,138 BTC for a total sum of $209 million.

According to an announcement made by the US-based company on Friday, its latest BTC purchase occurred between December 23 through December 29, at an average price of $97,837 per BTC. To finance the purchase, MicroStrategy spent $209 million in cash by selling 592,987 shares during the week.

Today’s buy also marks the eighth consecutive week of the firm purchasing BTC.

As of December 30, MicroStrategy’s BTC yield – a metric used to assess the performance of its Bitcoin investments – reached 74.1% year-to-date (YTD). For the period between October 1 and December 29, its BTC yield stood at 47.8%, highlighting significant gains in the final quarter.

However, despite this latest BTC purchase, MicroStrategy’s stock price saw a slight decline on Friday. At the time of writing, MSTR is down 5.19% on the day. Nonetheless, the stock has surged an extraordinary 395% YTD, outperforming both Bitcoin and the S&P 500 in percentage terms.

Michael Saylor, the CEO of MicroStrategy, teased the purchase yesterday when he shared a chart called the “Saylor Tracker” that tracks the company’s BTC purchases to date. In his tweet, Saylor highlighted some “disconcerting” lines on the Saylor Tracker, hinting at a BTC purchase on the horizon.

Saylor, known for his unwavering bullish stance on Bitcoin, recently stated that he intends to keep “buying the top forever.” The CEO expressed his confidence in continuing to purchase Bitcoin even if its price reaches $1 million per BTC. He has also championed Bitcoin as the superior store of value, urging a pivot away from gold.

“Dump your gold. Sell all the US gold, [and] buy Bitcoin, then the trade is free because you can buy 5 million Bitcoin for the cost of the gold. You will demonetize the entire gold asset class, and our enemies hold gold in their banks, so their assets would go to zero. Our assets would go to a hundred trillion dollars,” Saylor previously commented.

2024 has been a watershed year for the flagship cryptocurrency in terms of institutional adoption. In January, the US Securities and Exchange Commission (SEC) approved spot Bitcoin exchange-traded funds (ETF), making it easier for institutional investors to gain direct exposure to BTC.

A survey in October also highlighted that 72% of institutional investors are willing to invest in digital assets, further solidifying Bitcoin’s growing appeal among institutions. At press time, BTC trades at $91,779, down 3.2% in the past 24 hours.