Metaplanet, Japan's Largest Bitcoin Treasury Company, Aggressively Pushes Its BTC Adoption Strategy

The Japanese company Metaplanet is aggressively pursuing its strategy of adopting bitcoin as a cash reserve. This new fundraising marks its second

Japanese company Metaplanet is continuing its strategy of adopting bitcoin as a cash reserve with a new fundraising to buy more of the cryptocurrency.

The company, which is listed on the Tokyo Stock Exchange, said on Monday that it will issue two billion yen (13.3 million dollars) in zero-coupon bonds.

These funds, provided by EVO FUND, will mainly serve to achieve the company’s ambitious goal: to accumulate a reserve of 21,000 bitcoins by 2026, in what is described as the largest fundraising ever conducted in Asia in this sector.

This issuance comes shortly after a larger fundraising completed last month, where Metaplanet had already obtained 25.9 million dollars (4 billion yen) through the issuance of unsecured zero-rate bonds.

Also, the company's stock showed a decrease of 8% on Monday, though it has risen by over 51% over the past month.

The company, which is best known for its mobile games, said it will use the money to buy bitcoin as the company's primary reserve asset.

This decision comes at a time when the crypto market is going through a turbulent period, with the price of bitcoin fluctuating wildly in recent months.

Despite market uncertainties, especially related to the trade war of Donald Trump and inflation fears, Metaplanet remains convinced that bitcoin represents a leading strategic asset.

The company's strategy is clearly inspired by that of Strategy (formerly MicroStrategy), led by Michael Saylor, which has moved away from its original core business in software to become the largest Bitcoin treasury in the world.

Strategy now holds 528,185 BTC, valued at over 44 billion dollars, a strategy that has propelled its stock price up by over 2,281% since it began its purchases.

This approach is gaining popularity even as the crypto market goes through a turbulent period. Recently, Michael Saylor defied bearish trends by acquiring 22,000 BTC additional for 1.9 billion dollars, while the price of bitcoin fluctuated below 85,000 dollars.

Strategy now holds about 2.5% of the total bitcoin supply, with an average purchase price of 67,458 dollars and latent capital gains of 7.7 billion dollars.

The company's decision to buy bitcoin comes as no surprise, given its previous statements about the cryptocurrency. In February, Metaplanet announced that it was making a "strategic shift in its financial management to adopt bitcoin as its primary reserve asset."

The company also said at the time that it was applying for approval to issue new bonds in order to diversify its funding sources and accelerate its bitcoin acquisition.

As the largest Bitcoin treasury in Japan, Metaplanet is also the company that has shown the greatest interest in cryptocurrencies.

The company's stock price has soared in recent months on the Tokyo Stock Exchange, fueled by investor enthusiasm for Metaplanet's bold strategy and its potential to generate significant returns.