Laundry franchisor Tide Services inks 50-unit deal with multi-unit operator CMG Companies

CINCINNATI — Tide Services, franchisor of the Tide Laundromat and Tide Cleaners brands, reports it has signed a milestone 50-unit franchise agreement with multi-unit franchise operator CMG Companies.

Tide Services, franchisor of the Tide Laundromat and Tide Cleaners brands, reports it has signed a 50-unit franchise agreement with multi-unit franchise operator CMG Companies.

The franchising agreement with CMG Companies builds on Tide’s momentum in modernizing the laundromat experience with smart, auto-dispensing washers; premium detergents; and streamlined services designed for convenience and efficiency. (Photo: Tide Services)

The agreement, which is one of the largest franchise commitments in the out-of-home laundry sector, will "significantly accelerate" Tide Laundromat’s expansion in the Southwest, the franchisor adds.

The new locations will open in key Southwest metro areas.

“We are thrilled to welcome CMG Companies as a key franchise partner in expanding the Tide Laundromat brand,” said Andy Gibson, CEO of Tide Services. “With their proven track record in multi-unit franchise development and deep industry knowledge, they are the ideal partner as we scale our footprint and redefine the laundry experience. This agreement further underscores our commitment to delivering efficient, high-quality laundry solutions to more communities and reinforces the strength of our franchise model.”

CMG Companies, which is headquartered in Dallas, operates over 500 franchise locations across multiple industries, including quick-service restaurants, retail and hospitality. It’s also ranked among the top 15 multi-unit operators in the U.S.

“Tide is a category leader, recognized for its trusted quality and innovative approach to both self-service and full-service laundry,” said Al Bhakta, founding principal of CMG Companies. “As we expand Tide’s footprint across the Southwestern U.S., our focus is on selecting the right locations and delivering a seamless customer experience that sets a new standard for the industry.”

“Combining Tide’s cutting-edge technology with our expertise in multi-unit operations, we’re bringing a smarter, more convenient laundry solution to more communities,” added Navin Nagrani, principal at CMG Companies. “This partnership not only presents a unique business opportunity but also a chance to modernize an essential service for consumers.”

Through its Tide Laundromat and Tide Cleaners brands, Tide Services provides coin laundromat and dry cleaning services at 200-plus locations.