Global Designers Challenge Borders, Identity, and the Limits of Physical Fashion at Metaverse Fashion Week 2025

London, UK, April 2nd, 2025, ChainwireDecentralands flagship virtual event returns April 912showcasing digital fashion as a new canvas for storytelling

London, UK, April 2nd, 2025, Chainwire

Decentraland’s flagship virtual event returns April 9–12, showcasing digital fashion as a new canvas for storytelling, activism, and global identity.

Metaverse Fashion Week (MVFW) is coming back to Decentraland from April 9–12. The event will highlight the growing relevance of digital fashion in response to the shifting fashion landscape, characterized by declining traditional luxury sales and evolving consumer preferences.

Hosted on Decentraland 2.0, the platform’s newly redesigned desktop client offers improved visuals, greater interactivity, and better accessibility—enhancements developed during the event’s hiatus to provide an immersive and engaging environment for attendees and creators.

“This year’s Metaverse Fashion Week comes at a critical moment for fashion and our society at large; one marked by needing to fundamentally rethink priorities, authenticity, and connection,” says Bay Backner, Head Producer of MVFW. “I’ve had the privilege of working closely with every designer and brand taking part, and I’ve seen how digital fashion can amplify unheard voices, ask important questions, and spark real cultural change. In a time like this, when the physical world feels increasingly heavy or limiting, third spaces like Decentraland become places where people can breathe, create, and truly be themselves. MVFW 2025 channels that energy into a live moment for fashion’s next breakout names and creative economies.”

The fashion week will be heating up with new content at every turn.

What: Metaverse Fashion Week 2025

Where: Decentraland (accessible via browser on any desktop device)

When: Monday, April 9th–Thursday, April 12th

The highlight of the event will be the all-new A-zone on Decentraleland, which is optimized for high-quality visuals, interactivity, and accessibility.

The good news is that you can attend for free by creating a free Decentraland account and downloading the latest desktop client.

Runways: Fashion as Cultural Dialogue

Runways have always been the cornerstone of fashion weeks worldwide, but MVFW 2025 reimagines this classic format through immersive, collaborative, and interactive experiences. Attendees can anticipate creative surprises as designers redefine the runway with innovative animated collections that blur the line between digital and physical fashion.

Among the brands showcasing their latest collections are:

Cyberdog: London’s iconic brand brings its neon-infused, rave-culture aesthetic into the virtual realm, blending futuristic fashion with underground electronic subcultures.

Free The Youth: Ghanaian collective Free The Youth highlights African streetwear and creativity, celebrating bold, culturally driven designs that bridge physical and virtual worlds.

The Banners We Wear: Decentraland’s inaugural MVFW Prize unveils deeply personal collections from emerging designers. With a $15,000 prize pool, this unique competition challenged designers globally to create digital wearables that convey powerful messages about identity, activism, and resilience. Winning entries will debut on a dedicated runway, spotlighting urgent social narratives and elevating voices often marginalized in mainstream fashion.

Interactive Designer Showrooms: Digital Fashion as Storytelling

At the heart of MVFW 2025 are 16 interactive designer showrooms, each exploring the interplay between fashion, technology, and cultural narrative. These showrooms are divided into two thematic zones, Augmented Self and Storied Self, offering distinct yet complementary perspectives on digital self-expression.

The Augmented Self zone will feature brands like Fabric Token, REZUMIX, and more, focusing on pushing the boundaries of fashion technology and identity. In contrast, the Storied Self zone will showcase designers like LUOGO and The Fabricant, who use fashion to tell stories that matter, weaving together personal narratives, social issues, and cultural insights.

The complete list of brands participating in the 16 designer showrooms is:

* Fabric Token

* REZUMIX

* META_PREFIX

* CYBERDOG

* MYVNUE

* Romb Cosmetics

* CodeZ_Hunter

* LUOGO

* The Fabricant

* CrushLabs

* HYZUE

* HYBE x BAEKHO

* IXINA

* DRIP X NFT

* UNCHAIN

* FREE THE YOUTH

Each showroom will offer a unique and engaging experience, inviting attendees to interact with the environment, learn more about the designers and their brands, and engage in conversations about the future of fashion.

The 16 designer showrooms at a glance:

• Fabric Token: A fashion house in the metaverse, merging luxury and utility.

• REZUMIX: A collective crafting a new generation of fashion through technology and community.

• META_PREFIX: A fashion house focused on merging high fashion with advanced technology.

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