John Schneider, CMO at Betterworks, drives business growth through large-scale transformations, market positioning and innovation.
As a CMO, I've seen firsthand the importance of having a strong brand. It's not just about marketing; it's about making sure the revenue is sustained and that a company can be trusted and preferred by customers over time.
When the CMO reports to the CEO, they have the independence to shape the brand's trajectory, invest in long-term strategies and ensure the company remains top of mind for buyers. In today's world, buyers are making decisions long before they ever engage with sales, so the role of the CMO has never been more critical.
By giving the CMO a seat at the table and allowing them to focus on their unique mission, businesses can ensure they're not just hitting quarterly targets but building a brand that stands the test of time.
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