While some traders blamed Base and Coinbase for encouraging risky behavior, Base responded by saying they did not create, launch, or profit from the token.

While some traders placed blame on Base and Coinbase for encouraging risky behavior, Base responded by stating they did not create, launch, or profit from the token.
The token was automatically minted by Zora’s platform when a post was made — not something Base intentionally built or backed. The token’s Zora page even included warnings: it was not affiliated with Base or Coinbase, and buyers should expect no profit or returns. Instead, the coin was positioned as part of a broader experiment in content monetization — the first of several “contentcoins” designed to explore on-chain creative engagement.
But despite the disclaimers, blockchain analysis shows suspicious activity: three wallets purchased large volumes of the token before Base’s public post and made over $666,000 in profits — sparking accusations of insider trading.
What’s the Bigger Picture?
The controversy speaks to the growing tension between innovation and responsibility in crypto. On one hand, Base’s attempt to tokenize digital content via “contentcoins” is a bold step toward a new kind of interaction in the on-chain world. But on the other, poor execution, lack of pre-communication, and perceived official endorsement created real financial consequences for retail users.
AP Collective’s Abhishek Pawa criticized the execution as “disastrous,” noting that traders were left confused, expectations were misaligned, and responses from Base leadership felt “dismissive.” His assessment reflects the broader sentiment that Base underestimated the power and risk of its influence in a market where perception drives price.
Why Did the Token Recover?
Interestingly, after the crash, the token rebounded to around $17.4 million — a sign that speculators are still drawn to Base's high-profile association and the novelty of contentcoin experiments. It also reveals how speculative and sentiment-driven the memecoin space remains.
What’s Next for Base and Contentcoins?
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