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Cryptocurrency News Articles
Apple reportedly planning cheaper mixed-reality headset to compete with Meta’s Ray-Ban smart glasses
Oct 14, 2024 at 10:29 am
Apple’s Vision Pro headset may have been a great leap forward for technology, but it is unlikely the company has recouped even a fraction of the coin it invested in bringing it to market.
Apple’s Vision Pro headset might have been a great leap forward for the tech, but the company probably hasn’t made back even a fraction of the coin it sunk into bringing it to market.
The headset looks like a cross between a giant pair of swimming goggles and a CPAP mask, so you probably wouldn’t wear it anywhere other humans might be present. It weighs between 600-650 grams.
ChannelNews reported earlier this year that users were complaining the headset gave them headaches, back and neck pain, and eye strain.
And it’s a very expensive bit of kit for the average Australian, starting at $5,999 for the 256GB, up to $6,699 for the 1TB.
In an effort to broaden the appeal, execs in Apple’s Vision Products Group (VPG) are working on variations of the original.
Bloomberg’s Mark Gurman reports that the VPG is planning at least four new devices, including an entry-level Vision headset that could arrive in 2025, and a second-generation Vision Pro, with a faster chip, in 2026.
“The lower-end model would cost about [US]$2,000 (A$2,971) and likely use an inferior processor and cheaper materials,” Gurman predicted. “It would also probably not include the EyeSight feature (pictured, main) that shows your eyes on the front of the headset.”
The heat is now on for Apple to compete with Meta’s Ray-Ban smart glasses, which are nowhere near as comical looking, and range in price from about $450 to $600.
Gurman says Apple is planning to launch smart glasses “on par with the Meta Ray-Bans”, and AirPods with cameras, in 2027.
On September 25, Meta unveiled Orion, codenamed Project Nazare, which the company claims is “the most advanced pair of AR [augmented reality] glasses ever made”.
The glasses, five years in the making, are still in development.
Judging by Meta’s PR photos, the glasses will make you look more like Buddy Holly and less like someone about to go scuba diving or take a rocket into space.
Augmented reality glasses could get around the screen limitations of a smartphone, tablet, laptop or desktop.
“With large holographic displays, you can use the physical world as your canvas, placing 2D and 3D content and experiences anywhere you want,” Meta says
“They seamlessly integrate contextual AI that can sense and understand the world around you in order to anticipate and proactively address your needs. They’re lightweight and great for both indoor and outdoor use, and they let people see each other’s face, eyes and expressions.”
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