Acquisition of Pacific Park by SC Holdings to Enhance Iconic Santa Monica Destination

Santa Monica Amusements has sold Pacific Park amusement park on the Santa Monica Pier in Los Angeles, California, US, to SC Holdings, an investment firm specializing in entertainment and hospitality. The new owner plans to invest US$10m over five years in the park's food and entertainment offerings.

Pacific Park Acquisition Accelerates Santa Monica Amusement Destination

Santa Monica, California, July 11, 2023 - SC Holdings has acquired Santa Monica Amusements, operator of Pacific Park on the iconic Santa Monica Pier, marking a transformative chapter for the beloved entertainment destination.

SC Holdings, an investment firm with a proven track record in entertainment and hospitality, brings a strategic vision and substantial capital to Pacific Park. The acquisition includes a commitment to invest $10 million over the next five years to enhance the park's culinary offerings and entertainment lineup.

Pacific Park remains Los Angeles' only admission-free amusement park, welcoming over 10 million visitors annually. The current management team, led by Vice President and General Manager Jeff Klocke, will continue to oversee daily operations.

Lars Liebst, former CEO of Copenhagen's Tivoli Gardens, will join the advisory board alongside David Swinghamer, former CEO of Shake Shack. Their combined expertise will provide invaluable guidance as Pacific Park charts its future.

"SC Holdings' investment and ownership is a pivotal moment for Pacific Park," said Klocke. "With their support, we will preserve the pier's enduring legacy as a destination for recreation and entertainment while introducing exciting innovations."

SC Holdings' investment strategy aligns with Pacific Park's mission to provide both visitors and locals with an unparalleled experience on the Santa Monica Pier. The park's vibrant ambiance, breathtaking views, and thrilling rides will be complemented by a diverse array of culinary delights and entertainment options.

"We believe in the enduring appeal of Pacific Park and the broader Santa Monica Pier," said a spokesperson for SC Holdings. "Our investment will solidify the park's position as a must-visit destination for years to come."

Pacific Park remains open for business during the transition, inviting guests to continue enjoying its classic attractions and upcoming events. The future holds exciting prospects as SC Holdings and the park's management team embark on a collaborative journey to elevate Pacific Park to new heights.